<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>theFetch blog</title>
	<atom:link href="http://blog.thefetch.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.thefetch.com</link>
	<description>discover your city from a business, digital and creative perspective</description>
	<lastBuildDate>Sun, 12 Feb 2012 12:55:51 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
<cloud domain='blog.thefetch.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://0.gravatar.com/blavatar/63b44a7e5b2e1d6e47a6a37b9233a937?s=96&#038;d=http%3A%2F%2Fs2.wp.com%2Fi%2Fbuttonw-com.png</url>
		<title>theFetch blog</title>
		<link>http://blog.thefetch.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://blog.thefetch.com/osd.xml" title="theFetch blog" />
	<atom:link rel='hub' href='http://blog.thefetch.com/?pushpress=hub'/>
		<item>
		<title>Interview: Sydney Local, Joel Hauer</title>
		<link>http://blog.thefetch.com/2012/02/12/interview-sydney-local-joel-hauer/</link>
		<comments>http://blog.thefetch.com/2012/02/12/interview-sydney-local-joel-hauer/#comments</comments>
		<pubDate>Sun, 12 Feb 2012 12:55:48 +0000</pubDate>
		<dc:creator>Hannah DeMilta</dc:creator>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[coworking]]></category>
		<category><![CDATA[green rooftops]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[Joel Hauer]]></category>
		<category><![CDATA[outdoor coworking]]></category>
		<category><![CDATA[sydney]]></category>

		<guid isPermaLink="false">http://blog.thefetch.com/?p=421</guid>
		<description><![CDATA[Name: Joel Hauer Twitter handle: @JoelAmigoHauer Works at: Clemenger BBDO / UnOffice.com.au What is the idea behind this &#8220;green rooftops&#8221; movement? It’s about getting Sydney-siders thinking about different types of work environments, and how integrating these with their normal regime, can &#8230; <a href="http://blog.thefetch.com/2012/02/12/interview-sydney-local-joel-hauer/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.thefetch.com&amp;blog=23557126&amp;post=421&amp;subd=thefetchblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><strong><a href="http://thefetchblog.files.wordpress.com/2012/02/joel-hauer.jpg"><img class="alignright size-medium wp-image-430" title="OLYMPUS DIGITAL CAMERA" src="http://thefetchblog.files.wordpress.com/2012/02/joel-hauer.jpg?w=199&#038;h=300" alt="" width="199" height="300" /></a>Name:</strong> Joel Hauer</p>
<p><strong>Twitter handle:</strong> <a href="https://twitter.com/#!/joelamigohauer" target="_blank">@JoelAmigoHauer</a></p>
<p><strong>Works at:</strong> Clemenger BBDO / <span style="text-decoration:underline;"><a href="http://www.eventbrite.com.au/event/2198425550">UnOffice.com.au</a></span></p>
<p><strong>What is the idea behind this &#8220;green rooftops&#8221; movement?</strong></p>
<p>It’s about getting Sydney-siders thinking about different types of work environments, and how integrating these with their normal regime, can an effect on their well-being and creativity.</p>
<p>As this is a new idea, we’re investigating the possibility of building a network of people who are open to working outdoors. We’re interested in activities that and utilize and activate green roof space, and have a positive effect on both our green economy, and personal well-being. Think of it as a mash-up between <span style="text-decoration:underline;"><a href="http://www.ted.com/talks" target="_blank">TED talks</a></span> and <span style="text-decoration:underline;"><a href="http://startupweekend.org/" target="_blank">Start-up weekend</a></span> for Green projects.</p>
<p>Our UnOffice Event activates green roof space by bringing together people from varying private and public sectors, to work outdoors, and collaborate with other who are also interested in developing a greener economy. As we live in an idea’s world, we’re offering the best idea, judged by independent speakers, a development stipend through ticket sales. This event allows us to promote green roof’s, encourage networking &amp; idea creation, and form a culture of outdoor creativity, where any idea can turn into a project that can change the world.</p>
<p><strong>Who else do you think is doing cool stuff in our industries? </strong></p>
<p>I love crowd-sourced creativity that works to show the possibilities of collaboration and democratization of solutions. I feel that new web platforms can connect vastly different people, with different backgrounds and experiences for the betterment of projects around the world. <span style="text-decoration:underline;">Kickstarter</span> and Kiva are two of my favorite crowd solutions.<strong> </strong><span style="text-decoration:underline;">Kiva</span> is based on small micro loans to third world, and developing countries, and for those who don’t know what <span style="text-decoration:underline;">Kickstarter</span> is, if you’re in the creative industries, and want to crowd-fund your ideas and explorations in art, dance, fashion or games etc, you’ll love it.</p>
<p><strong>What local issues or topics are you most passionate about?</strong></p>
<p>I’m passionate about bringing the right people together to solve big problems in this world.</p>
<p><strong>The<a href="http://www.eventbrite.com.au/event/2198425550" target="_blank"> event you&#8217;re hosting Friday</a> looks pretty cool, what else can people expect who are attending?</strong></p>
<p>We expect them to be inspired by amazing speakers, and go home feeling empowered to bring fresh ideas from passionate people into their existing networks to collaborate on do-good projects. This event is only the start, and we’re passionate about taking it to the next level by making it bigger and better in 2012. We want it to be a launching pad for environmentally sustainable projects and solutions both for the public and private sectors.</p>
<p><strong>If you can&#8217;t make it Friday, are there other ways to get involved or get more info?</strong></p>
<p>Get involved with our conversation on twitter <span style="text-decoration:underline;"><a href="https://twitter.com/#!/unofficeaust">@UnOfficeAust</a></span>, and if you’re in another state and want to help us spread the word, please get in touch.</p>
<p><strong>Where is coworking going next in Sydney? </strong></p>
<p>It’s rapidly developing through some really cool government initiatives that are activating building spaces at reduced rates. Though many international coworking establishments are finding it hard to fill seats, the freelance economy is rapidly expanding in Australia thanks to the creative industry expansion into more extensive digital production.</p>
<p>Personally, I would love to see more pop-up style co-working locations, supported in-part by government and councils, though our number 1 priority is to make green roof tops accessible to individuals for outdoor co-working.</p>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/thefetchblog.wordpress.com/421/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/thefetchblog.wordpress.com/421/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/thefetchblog.wordpress.com/421/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/thefetchblog.wordpress.com/421/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/thefetchblog.wordpress.com/421/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/thefetchblog.wordpress.com/421/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/thefetchblog.wordpress.com/421/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/thefetchblog.wordpress.com/421/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/thefetchblog.wordpress.com/421/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/thefetchblog.wordpress.com/421/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/thefetchblog.wordpress.com/421/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/thefetchblog.wordpress.com/421/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/thefetchblog.wordpress.com/421/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/thefetchblog.wordpress.com/421/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.thefetch.com&amp;blog=23557126&amp;post=421&amp;subd=thefetchblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://blog.thefetch.com/2012/02/12/interview-sydney-local-joel-hauer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/f22b46da651e6086c8caf265914dd96e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Hannah DeMilta</media:title>
		</media:content>

		<media:content url="http://thefetchblog.files.wordpress.com/2012/02/joel-hauer.jpg?w=199" medium="image">
			<media:title type="html">OLYMPUS DIGITAL CAMERA</media:title>
		</media:content>
	</item>
		<item>
		<title>Interview: Brisbane Local, Beck Waite</title>
		<link>http://blog.thefetch.com/2012/02/12/interview-brisbane-local-beck-waite/</link>
		<comments>http://blog.thefetch.com/2012/02/12/interview-brisbane-local-beck-waite/#comments</comments>
		<pubDate>Sun, 12 Feb 2012 09:24:49 +0000</pubDate>
		<dc:creator>Lani Pauli</dc:creator>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[brisbane]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[SLQ]]></category>
		<category><![CDATA[The Edge]]></category>

		<guid isPermaLink="false">http://blog.thefetch.com/?p=416</guid>
		<description><![CDATA[Brisbane curator Lani Pauli interviews Beck Waite from The Edge, SLQ. Tell us more about how you ended up at The Edge&#8230; In truth I was aiming for GoMA… but towards the end of my time at uni I was &#8230; <a href="http://blog.thefetch.com/2012/02/12/interview-brisbane-local-beck-waite/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.thefetch.com&amp;blog=23557126&amp;post=416&amp;subd=thefetchblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Brisbane curator Lani Pauli interviews Beck Waite from <a href="http://edgeqld.org.au/" target="_blank">The Edge, SLQ</a>.</p>
<p><a href="http://thefetchblog.files.wordpress.com/2012/02/beck_waite1.jpg"><img class="size-medium wp-image-419 aligncenter" title="beck_waite" src="http://thefetchblog.files.wordpress.com/2012/02/beck_waite1.jpg?w=300&#038;h=239" alt="" width="300" height="239" /></a></p>
<p><strong>Tell us more about how you ended up at The Edge&#8230;<br />
</strong>In truth I was aiming for GoMA… but towards the end of my time at uni I was offered a six week, part time gig with State Library doing some project support work for a new digital culture centre they were launching. At this stage the building was still a construction site and the team that would open the doors was still to be hired. Even so, the vision that State Library held for this space was compelling and the six weeks turned into three months, which turned into six months and suddenly I had forgotten about my original intentions and found myself happily working at The Edge!</p>
<div><strong>Who do you think is doing cool stuff in our industries?</strong></div>
<p>There is no end to the cool stuff that is happening in our industries. For me, working a lot with creativity in the context of public institutions, I get excited about projects like Fayetteville Free Library’s <a href="http://www.forbes.com/sites/tjmccue/2011/11/15/first-public-library-to-create-a-maker-space/" target="_blank">maker space</a> (a concept that we are working on for The Edge), which turns a place of learning into a place of creating. I love it when people decide to use digital for good and not evil, like the <a href="http://codeyear.com/" target="_blank">Code Year</a> project that is running in 2012 and I love that creativity can be used as an excuse to <a href="http://www.architizer.com/en_us/blog/dyn/37707/hortus/" target="_blank">hang algae from the ceilings</a>!</p>
<div><strong>What was your first job?</strong></div>
<p>Cleaning schools. I used to get up of a morning and work out creative ways to get PVA glue out of carpets, permanent marker off whiteboards and that rotten apple smell out of bag racks. I learnt how to make windows shiny and streak free, I learnt how to manoeuvre four scrap-filled wheelie bins up and down hills in tandem and I learned that if I started work at 4am I could cram a lot more into my day!</p>
<div><strong>What’s the hardest challenge you’ve had to face work-wise?</strong></div>
<p>Learning the language of nerd. Each quarter we change our theme at The Edge, from Gaming, to DIY Tech and Bioscience. These were unchartered territory for me. Languages like Python, C+ and Processing weren’t on my radar, I didn’t know to get excited when a RepRap turned up on our desk and if you had of asked me if ‘Arduino’ was a proper noun I would have looked at you in confusion. Nowdays, I still spend a lot of time confused, but I love talking to those people that know this stuff inside out and enjoy the process of getting my head around it too.</p>
<div><strong>What&#8217;s the biggest opportunity and challenge for Brisbane to become a truly &#8220;Creative City&#8221;?<br />
</strong></div>
<p>The biggest challenge and opportunity are one and the same for me: learning to recognise and celebrate creativity outside of traditional ‘creative industries’. It is very easy to confine a discussion of Brisbane as a creative city by focusing on our ability to be entrepreneurial in business or push the boundaries in the arts. But I think that a truly exciting, creative city is one that applauds innovative and progressive practice across all sectors, from health and science right through to the likes of education, agriculture, transport and mining.</p>
<div><strong>What are some local upcoming events you recommend?</strong></div>
<p>The Edge’s second birthday bash – 50 free workshops in 5 hours! The <a href="http://sevenwithanother.com/" target="_blank">Seven w/ Another</a> exhibition upcoming at Josephmark, and a fun exhibition, Goodbye Helvetica by <a title="Dominique Falla" href="http://www.goodbyehelvetica.com/about/" target="_blank">Dominique Falla</a>.</p>
<p><strong>What’s next?</strong></p>
<p>For me? I delight in not knowing! I’ve always enjoyed taking life as it comes and having the freedom to go where the opportunities take me.</p>
<p>You can follow Beck on Twitter <a href="https://twitter.com/#!/beckwaite" target="_blank">here</a>.</p>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/thefetchblog.wordpress.com/416/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/thefetchblog.wordpress.com/416/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/thefetchblog.wordpress.com/416/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/thefetchblog.wordpress.com/416/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/thefetchblog.wordpress.com/416/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/thefetchblog.wordpress.com/416/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/thefetchblog.wordpress.com/416/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/thefetchblog.wordpress.com/416/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/thefetchblog.wordpress.com/416/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/thefetchblog.wordpress.com/416/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/thefetchblog.wordpress.com/416/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/thefetchblog.wordpress.com/416/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/thefetchblog.wordpress.com/416/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/thefetchblog.wordpress.com/416/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.thefetch.com&amp;blog=23557126&amp;post=416&amp;subd=thefetchblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://blog.thefetch.com/2012/02/12/interview-brisbane-local-beck-waite/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/f53c330ec31d3401de824f2589bbeada?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">lpauli</media:title>
		</media:content>

		<media:content url="http://thefetchblog.files.wordpress.com/2012/02/beck_waite1.jpg?w=300" medium="image">
			<media:title type="html">beck_waite</media:title>
		</media:content>
	</item>
		<item>
		<title>Interview: London/Melbourne Local, Michelle Matthews</title>
		<link>http://blog.thefetch.com/2012/02/07/interview-london-melbourne-local-michelle-matthews/</link>
		<comments>http://blog.thefetch.com/2012/02/07/interview-london-melbourne-local-michelle-matthews/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 03:05:29 +0000</pubDate>
		<dc:creator>Kate Kendall</dc:creator>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[instagram]]></category>
		<category><![CDATA[london]]></category>
		<category><![CDATA[city]]></category>
		<category><![CDATA[michelle matthews]]></category>
		<category><![CDATA[deck of secrets]]></category>
		<category><![CDATA[guides]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[airbnb]]></category>
		<category><![CDATA[digital nomad]]></category>
		<category><![CDATA[secretsHQ]]></category>

		<guid isPermaLink="false">http://blog.thefetch.com/?p=410</guid>
		<description><![CDATA[Name: Michelle Matthews Website: www.deckofsecrets.com Twitter handle/Instagram: @SecretsHQ Works at: Deck of Secrets Tell us the story behind Deck of Secrets&#8230; Deck of Secrets is city guide brand that takes the format of a deck of cards. Each deck features a &#8230; <a href="http://blog.thefetch.com/2012/02/07/interview-london-melbourne-local-michelle-matthews/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.thefetch.com&amp;blog=23557126&amp;post=410&amp;subd=thefetchblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div id="attachment_411" class="wp-caption aligncenter" style="width: 594px"><a href="http://thefetchblog.files.wordpress.com/2012/02/michelle-matthews.png"><img class="size-full wp-image-411" title="michelle-matthews" src="http://thefetchblog.files.wordpress.com/2012/02/michelle-matthews.png?w=584&#038;h=595" alt="" width="584" height="595" /></a><p class="wp-caption-text">Michelle Matthews</p></div>
<p><strong>Name:</strong> Michelle Matthews</p>
<p><strong>Website:</strong> <a href="http://www.deckofsecrets.com/" target="_blank">www.deckofsecrets.com</a></p>
<p><strong>Twitter handle/Instagram:</strong> @SecretsHQ</p>
<p><strong>Works at:</strong> Deck of Secrets</p>
<p><strong>Tell us the story behind Deck of Secrets&#8230;</strong></p>
<p>Deck of Secrets is city guide brand that takes the format of a deck of cards. Each deck features a highly specialised topic such the latest Breakfast &amp; Brunch guide for London.</p>
<p><strong>What role has digital, especially mobile, played in publishing and city guides?</strong></p>
<p>The first digital impact was the move to digital cameras. Professional photographers took longer to make the move so I bought a very expensive DSLR back in 2001 and gave it to the photographer to use. A $5k digital camera was easy to justify when it saved $7k of scanning plus film and processing. Then the advances with Adobe Acrobat which allowed for in-screen editing as opposed to printing out hundreds of pages every for every draft. After much flirting with mobile platforms I teamed up with Shaun Ervine in 2008 to release DRINK. Melbourne an iPhone app guide to Melbourne&#8217;s bars, one of the first 10,000 apps released. This was followed by a dining guide for Sydney which was featured on the &#8220;There&#8217;s an app for that&#8221; TV commercial. These days I&#8217;m looking more to behind the scenes cloud services to manage my increasingly nomadic and minimalist lifestyle. A recent favourite is <a href="https://www.receipt-bank.com/" target="_blank">https://www.receipt-bank.com</a></p>
<p><strong>Who do you think is doing cool stuff in our industries?</strong></p>
<ul>
<li><a href="http://instagr.am/" target="_blank">Instagram</a> is a real passion of mine. An elegant app, fun and easy to use with just the right amount of features. <a href="http://statigr.am/" target="_blank">http://statigr.am</a> and <a href="http://printstagr.am/" target="_blank">http://printstagr.am/</a> add the fun and functionality.</li>
<li><a href="https://lockitron.com/" target="_blank">Lockitron</a> is a hardware and software combo that allows home owners to grant access to their property remotely and allows the front door to be opened using a mobile app. Perfect for Airbnb hosts.</li>
<li><a href="http://www.memrise.com/" target="_blank">Memrise</a>: I&#8217;m working on my Spanish with this interactive learning website in preparation for a few months in Madrid later this year.</li>
<li><a href="http://www.bitcasa.com/" target="_blank">Bitcasa</a>: &#8221;Infinite storage on your desktop&#8221; OK, you got me, where do I sign. I love the promise of this new website still in beta mode.</li>
<li><a href="http://www.thesixtyone.com/" target="_blank">The Sixty One</a>: this site isn&#8217;t new but I listen to it for hours each day discovering great new music.</li>
</ul>
<p><strong>You&#8217;re a big Airbnb advocate and live a digital nomad lifestyle – what does this involve and what tips do you have for someone wanting to emulate your life?</strong></p>
<p>Airbnb started as a great way to earn revenue while I was on holiday, then a month long booking allowed me to take another location independent trip but now as Airbnb has grown I&#8217;m more away than at home and my mortgage is covered. And when I travel, Airbnb is always my first choice for accommodation. It has truly changed my life.</p>
<p><strong>What&#8217;s your favourite city in the world?</strong></p>
<p>After countless visits I finally fell in love with London in 2011. In 2009 I would have said Buenos Aires. It was Tokyo in 1995. And it&#8217;s always Melbourne.</p>
<p><strong>What’s the hardest challenge you’ve had to face work-wise?</strong></p>
<p>Preparing for the next change, staying positive and not giving up. Last year the equivalent of 50% of my retail outlets shut down, one of my distributors/sales teams is about to shut down and margins are shrinking. In business and I life I now aim for simplicity, efficiency and varied revenue streams.</p>
<p><strong>What’s next for you and your business?</strong></p>
<p>I&#8217;m expanding my range of UK titles currently there are two: bars, breakfast and brunch. But I&#8217;m heading to Bali next month so perhaps you&#8217;ll see a Bali guide come out of that.</p>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/thefetchblog.wordpress.com/410/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/thefetchblog.wordpress.com/410/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/thefetchblog.wordpress.com/410/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/thefetchblog.wordpress.com/410/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/thefetchblog.wordpress.com/410/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/thefetchblog.wordpress.com/410/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/thefetchblog.wordpress.com/410/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/thefetchblog.wordpress.com/410/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/thefetchblog.wordpress.com/410/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/thefetchblog.wordpress.com/410/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/thefetchblog.wordpress.com/410/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/thefetchblog.wordpress.com/410/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/thefetchblog.wordpress.com/410/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/thefetchblog.wordpress.com/410/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.thefetch.com&amp;blog=23557126&amp;post=410&amp;subd=thefetchblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://blog.thefetch.com/2012/02/07/interview-london-melbourne-local-michelle-matthews/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<georss:point>-37.814251 144.963169</georss:point>
		<geo:lat>-37.814251</geo:lat>
		<geo:long>144.963169</geo:long>
		<media:content url="http://1.gravatar.com/avatar/59bb50dd5c7fc3b950c132447f262a29?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">katekendall</media:title>
		</media:content>

		<media:content url="http://thefetchblog.files.wordpress.com/2012/02/michelle-matthews.png" medium="image">
			<media:title type="html">michelle-matthews</media:title>
		</media:content>
	</item>
		<item>
		<title>The Pros and Cons of Being a Bike Commuter</title>
		<link>http://blog.thefetch.com/2012/01/30/the-pros-and-cons-of-being-a-bike-commuter/</link>
		<comments>http://blog.thefetch.com/2012/01/30/the-pros-and-cons-of-being-a-bike-commuter/#comments</comments>
		<pubDate>Sun, 29 Jan 2012 22:32:55 +0000</pubDate>
		<dc:creator>Kate Kendall</dc:creator>
				<category><![CDATA[Guest Posts]]></category>
		<category><![CDATA[bike fest]]></category>
		<category><![CDATA[bike fun]]></category>
		<category><![CDATA[bikes]]></category>
		<category><![CDATA[commuting]]></category>
		<category><![CDATA[cycling]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[lara mcpherson]]></category>
		<category><![CDATA[melbourne]]></category>
		<category><![CDATA[riding]]></category>
		<category><![CDATA[tweed ride]]></category>

		<guid isPermaLink="false">http://blog.thefetch.com/?p=384</guid>
		<description><![CDATA[This is a guest post by Lara McPherson. Last year I sold my car and became a full-time bike commuter. Pretty quickly, I wished I’d done it years earlier. I got thinking about what took me so long. Why do &#8230; <a href="http://blog.thefetch.com/2012/01/30/the-pros-and-cons-of-being-a-bike-commuter/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.thefetch.com&amp;blog=23557126&amp;post=384&amp;subd=thefetchblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><em>This is a guest post by <a href="http://laramcpherson.com" target="_blank">Lara McPherson</a>.</em></p>
<p>Last year I sold my car and became a full-time bike commuter. Pretty quickly, I wished I’d done it years earlier. I got thinking about what took me so long. Why do we only hear about the negative elements of two-wheeled travel? Rarely do the many positives rate a mention. I think it’s time to set the record straight.</p>
<div id="attachment_386" class="wp-caption aligncenter" style="width: 556px"><a href="http://thefetchblog.files.wordpress.com/2012/01/lara-riding.png"><img class="size-full wp-image-386" title="lara-riding" src="http://thefetchblog.files.wordpress.com/2012/01/lara-riding.png?w=584" alt=""   /></a><p class="wp-caption-text">Lara McPherson</p></div>
<p><strong>CONS</strong></p>
<p><strong>Helmet Hair</strong><br />
The helmet issue seems to be a pretty popular one in Melbourne, as Australia is one of very few countries to mandate helmets for bike riders – and evidently folks in Melbourne are extremely vain. Many women cite helmets and the resulting hairstyle challenges as a particular detractor for jumping in the saddle. Personally, this doesn’t faze me – the simple low pony has become my go-to bike-ride-&#8217;do. And in the unlikely event that the mandatory helmet laws be repealed I would still never get on a bike without a helmet. I like my brains inside my skull, thank you very much.</p>
<p><strong>Wardrobe Limitations</strong><br />
Outfit selection is another popular excuse for the ladies and I must admit, bike appropriate attire took a bit of getting used to. I’m self-employed and hence quite flexible when it comes to work wear. But even in my corporate past-life when I was required to suit up daily, the only extra planning required was to leave extra deodorant and a couple of pencil skirts at work to make the daily transition achievable. These days, if I think there is a slight chance of a wardrobe malfunction I make doubly sure I’m wearing respectable knickers.</p>
<p><strong>Other Road Users</strong><br />
Despite the well publicised issues between riders and cars (ahem, Shane Warne), I find most drivers are happy to avoid any potential injuries to bike riders by being sensible and keeping a safe distance. More challenging to navigate are their upright cousins, the pedestrians. In both cases though, any unpleasant encounters can largely be avoided by awareness of the traffic/people around you and a ring of the bike bell or a polite “excuse me”.</p>
<p><strong>Storage</strong><br />
Once upon a time, I tended to lug the contents of my office home with me almost every night. With limitations in on-bike storage space I am now pleased to say I leave my work at work. On the rare occasion that I need to cart something that won’t fit on the bike, I use a courier service and save myself a trip.</p>
<p><strong>Weather</strong><br />
As a Melbourne local, I understand that the unpredictable weather can be a detractor for some. In my past life as a pedestrian, I was often caught without an umbrella in the case of a sudden downpour, so I consider a slight soaking while riding an even trade &#8211; though my bike raincoat is much easier to store than an umbrella. For me, it is not so much the rain as the wild winds that prove challenging, but now I prefer to think of them as an extra opportunity to shape my derriere. As an upside to the city’s sometimes volatile weather patterns, we are spoiled with spectacular sunny mornings and stunning sunsets most days, and it is truly wonderful to be able to savour these on my daily ride. I’ll take a the odd soggy t-shirt any day!</p>
<p><strong>PROS</strong></p>
<p><strong>Fresh Air</strong><br />
As I alluded to above, enjoying the sights and sounds of Melbourne on my commute has become one of my daily pleasures. Even the occasional smell of a garbage truck, an over-active exhaust or a mouthful of pedestrian’s cigarette smoke aren’t enough to cancel out how great it is to actually breathe in the city every day.</p>
<p><strong>High Heels</strong><br />
I’m sure many expect that my life in high heels came to a grinding halt the same day my bike commuter life began. I assure you though, the opposite is actually true! One of my favourite things about riding a bike is that it takes you straight from A to B, with bike parking always metres from my destination so I rarely need to walk far at all! This makes it even easier to wear impossibly high heels without looking too ridiculous! Hooray!</p>
<p><strong>Avoiding Gridlock</strong><br />
Just how great it is to live a life without sitting in a traffic jam cannot be under-estimated. Traffic was (and still is) the absolute bane of my existence. Not only does avoiding it save me huge amounts of time every day, it has also saved my sanity and restored my faith in humanity.</p>
<p><strong>Ignoring Timetables</strong><br />
Patience is not one of my virtues. Hence, waiting for trams always seemed a ridiculous waste of time to me. As a bike rider you can go exactly where you want, when you want. No need to worry about when the roads are busy, what time your train leaves, how to plan your route across the city on public transport. Just go. After all, what has patience ever done for me anyway?</p>
<p><strong>Health</strong><br />
While this may be no big surprise to some, getting an average of an extra hour exercise each day with my bike commute has had a huge impact on my health, both physically and mentally. Not only did I lose 10kgs within 6 months, my daily rides provide me with a much needed daily hit of Vitamin D and serves as a great way to plan my day and relax with my own thoughts (while keeping an eye on what’s happening around me). Though don’t get me wrong &#8211; no matter how many kilos I lose, I’m still not tempted to deck myself out in lycra. It does no one any favours.</p>
<p><strong>Extra Cash in Your Pocket</strong><br />
Apart from the initial investment in my bike and the rare maintenance cost, bike riding costs nothing. No fuel, no tickets, no fees. Saving approximately $50 a week just in fuel, parking and traffic fines or the same in public transport tickets pretty much means an extra holiday a year. Don’t mind if I do.</p>
<p><strong>Other Riders</strong><br />
The most pleasantly unexpected element of becoming a full time bike commuter is the amazing people I’ve met. Not only the odd person I get chatting to on my rides each day, but those I’ve met through my involvement in Melbourne’s social bike events, which are mostly community driven. Events like Melbourne Bike Fest (a celebration of bike culture), the Melbourne Tweed Ride, and the many relaxed rides by the guys at BikeFun.org serve as a great reminder of just how strong the Melbourne bike community has become.</p>
<p>So, what do you think? For me the balance is very firmly in favour of riding. Granted, there are some small challenges to overcome, but they’re mostly inconsequential. It also tells me that riding my bike has become about much more than just getting too and from work. And that I need to buy some nicer knickers.</p>
<ul>
<li><a href="http://www.melbournebikefest.com.au" target="_blank">www.melbournebikefest.com.au</a></li>
<li><a href="http://www.melbournetweedride.com" target="_blank">www.melbournetweedride.com</a></li>
<li><a href="http://www.bikefun.org" target="_blank">www.bikefun.org</a></li>
</ul>
<p>&#8212;</p>
<p><em>Bio: Lara McPherson is a writer, community manager and sustainability advocate. She runs <a href="http://www.sustainablefashionaustralia.com.au/" target="_blank">Sustainable Fashion Australia</a>, <a href="http://www.clothingexchange.com.au/" target="_blank">The Clothing Exchange Melbourne</a>, <a href="http://www.melbournetweedride.com/" target="_blank">Melbourne Tweed Ride</a> and <a href="http://www.wardrobewonderland.com/" target="_blank">Wardrobe Wonderland</a>. She also works on <a href="http://www.melbournebikefest%2Ccom.au/" target="_blank">Melbourne Bike Fest</a>, <a href="http://theacefantastic.tumblr.com/" target="_blank">The AceFantastic Adventure Quest</a> and <a href="http://thespiritoftheblackdress.com.au/" target="_blank">The Spirit of the Black Dress</a>. She and her partner Marcus have recently acquired <a href="http://www.curracloeholdings.wordpress.com/" target="_blank">Curracloe</a>, and plan to turn it into a self sustaining organic produce farm.</em></p>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/thefetchblog.wordpress.com/384/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/thefetchblog.wordpress.com/384/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/thefetchblog.wordpress.com/384/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/thefetchblog.wordpress.com/384/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/thefetchblog.wordpress.com/384/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/thefetchblog.wordpress.com/384/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/thefetchblog.wordpress.com/384/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/thefetchblog.wordpress.com/384/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/thefetchblog.wordpress.com/384/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/thefetchblog.wordpress.com/384/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/thefetchblog.wordpress.com/384/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/thefetchblog.wordpress.com/384/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/thefetchblog.wordpress.com/384/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/thefetchblog.wordpress.com/384/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.thefetch.com&amp;blog=23557126&amp;post=384&amp;subd=thefetchblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://blog.thefetch.com/2012/01/30/the-pros-and-cons-of-being-a-bike-commuter/feed/</wfw:commentRss>
		<slash:comments>58</slash:comments>
		<georss:point>-37.814251 144.963169</georss:point>
		<geo:lat>-37.814251</geo:lat>
		<geo:long>144.963169</geo:long>
		<media:content url="http://1.gravatar.com/avatar/59bb50dd5c7fc3b950c132447f262a29?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">katekendall</media:title>
		</media:content>

		<media:content url="http://thefetchblog.files.wordpress.com/2012/01/lara-riding.png" medium="image">
			<media:title type="html">lara-riding</media:title>
		</media:content>
	</item>
		<item>
		<title>Interview: Sydney Local, Jeremy Somers</title>
		<link>http://blog.thefetch.com/2012/01/30/interview-sydney-local-jeremy-somers/</link>
		<comments>http://blog.thefetch.com/2012/01/30/interview-sydney-local-jeremy-somers/#comments</comments>
		<pubDate>Sun, 29 Jan 2012 21:31:03 +0000</pubDate>
		<dc:creator>Hannah DeMilta</dc:creator>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[instagram]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[jeremy somers]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[sydney]]></category>
		<category><![CDATA[we are handsome]]></category>

		<guid isPermaLink="false">http://thefetchblog.wordpress.com/?p=352</guid>
		<description><![CDATA[Name: Jeremy Somers Website: www.wearehandsome.com Twitter handle: @wearehandsome and @itsartdammit (personal) Works at: Co-founder, We Are Handsome Where do you seek inspiration? I think rather than seeking it I collect it. I see everything, I gather images and things that inspire and collect them. In no order &#8230; <a href="http://blog.thefetch.com/2012/01/30/interview-sydney-local-jeremy-somers/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.thefetch.com&amp;blog=23557126&amp;post=352&amp;subd=thefetchblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div>
<div>
<div>
<p><a href="http://thefetchblog.files.wordpress.com/2012/01/interview-jeremy-somers.jpg"><img class="alignright  wp-image-354" title="Interview - Jeremy Somers" src="http://thefetchblog.files.wordpress.com/2012/01/interview-jeremy-somers.jpg?w=199&#038;h=300" alt="" width="199" height="300" /></a><strong>Name:</strong> Jeremy Somers</p>
<p><strong>Website: </strong><a href="http://www.wearehandsome.com/" target="_blank">www.wearehandsome.com</a></p>
<p><strong>Twitter handle: </strong><a href="https://twitter.com/#!/wearehandsome" target="_blank">@wearehandsome</a> and</p>
<p><a href="https://twitter.com/#!/itsartdammit" target="_blank">@itsartdammit</a> (personal)</p>
<p><strong>Works at: </strong>Co-founder, <a href="http://wearehandsome.com/" target="_blank">We Are Handsome</a></p>
<p><strong>Where do you seek inspiration?</strong></p>
<p>I think rather than seeking it I collect it. I see everything, I gather images and things that inspire and collect them. In no order or organized system, but I go through those files/books/images often to keep my ideas fresh.</p>
<p><strong>Who do you think is doing cool stuff in our industries? (Across business, digital, creative?)</strong></p>
<p>Everyone is. The beauty of instant communication, feedback and collaboration brought on by the internet means that inspiration is easier to find, ideas are easier to express and execution is faster and easier to manage. The upshot of all of this is that more people have access to the resources they need to make/create cool stuff and projects.</p>
<p><strong>What&#8217;s the hardest challenge you&#8217;ve had to face work-wise?</strong></p>
<p>Doing what you HAVE to do vs what you WANT to do. It’s a tough one when you’re creative, but the day to day and more mundane of tasks must be done.</p>
<p><strong>Are there any exciting 2012 plans for We Are Handsome can you share with us?</strong></p>
<p>There are but I can’t share them at the moment… lots of new products and really pushing our brand and design…</p>
<p><strong>I noticed you guys are on Instagram. How does this fit into the company&#8217;s overall social approach?</strong></p>
<p>Yep, we’re all about the visual – photos, design, pictures, illustration and <a href="http://statigr.am/wearehandsome">Instagram</a> lets me express this pure visual obsession directly with likeminded fans.</p>
<p><strong>Any quick tips for brands who might be thinking about using Instagram? </strong></p>
<p>Give your viewers a look into who you are, what you do, what’s behind the brand and it’s mystique. No one wants to just see campaign pictures.</p>
<p><strong>What are some interesting trends you&#8217;re noticing in the online world?</strong></p>
<p>More and more people are discovering they are creative and are harnessing that creativity to create. Online used to be more curators but is slowly becoming more creators – which I, for one am VERY happy about!</p>
<p><strong> What advice would you give to a young entrepreneur just starting off? </strong></p>
<p>Don’t think – just do. If you have an idea, take the first step as soon as humanly possible – its that step that’s the hardest – you have to build up some momentum and then it’s a piece of cake!</p>
</div>
</div>
</div>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/thefetchblog.wordpress.com/352/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/thefetchblog.wordpress.com/352/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/thefetchblog.wordpress.com/352/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/thefetchblog.wordpress.com/352/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/thefetchblog.wordpress.com/352/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/thefetchblog.wordpress.com/352/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/thefetchblog.wordpress.com/352/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/thefetchblog.wordpress.com/352/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/thefetchblog.wordpress.com/352/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/thefetchblog.wordpress.com/352/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/thefetchblog.wordpress.com/352/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/thefetchblog.wordpress.com/352/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/thefetchblog.wordpress.com/352/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/thefetchblog.wordpress.com/352/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.thefetch.com&amp;blog=23557126&amp;post=352&amp;subd=thefetchblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://blog.thefetch.com/2012/01/30/interview-sydney-local-jeremy-somers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/f22b46da651e6086c8caf265914dd96e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Hannah DeMilta</media:title>
		</media:content>

		<media:content url="http://thefetchblog.files.wordpress.com/2012/01/interview-jeremy-somers.jpg?w=199" medium="image">
			<media:title type="html">Interview - Jeremy Somers</media:title>
		</media:content>
	</item>
		<item>
		<title>Hello Chloe – our London fetcher</title>
		<link>http://blog.thefetch.com/2012/01/23/hello-chloe-our-london-fetcher/</link>
		<comments>http://blog.thefetch.com/2012/01/23/hello-chloe-our-london-fetcher/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 01:06:11 +0000</pubDate>
		<dc:creator>Kate Kendall</dc:creator>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[chloe nicholls]]></category>
		<category><![CDATA[city]]></category>
		<category><![CDATA[curator]]></category>
		<category><![CDATA[hospital club]]></category>
		<category><![CDATA[london]]></category>
		<category><![CDATA[newspepper]]></category>
		<category><![CDATA[thatgirl_chloe]]></category>
		<category><![CDATA[the fetch]]></category>

		<guid isPermaLink="false">http://thefetchblog.wordpress.com/?p=346</guid>
		<description><![CDATA[We went north for Brisbane, but obviously it wasn&#8217;t quite north enough! I&#8217;m very excited about this next city&#8230; today is our official launch day in London and I&#8217;m pleased to announce semi-expat Chloe Nicholls as curator. I&#8217;ve known Chloe &#8230; <a href="http://blog.thefetch.com/2012/01/23/hello-chloe-our-london-fetcher/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.thefetch.com&amp;blog=23557126&amp;post=346&amp;subd=thefetchblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>We went north for Brisbane, but obviously it wasn&#8217;t quite north enough! I&#8217;m very excited about this next city&#8230; today is our official launch day in London and I&#8217;m pleased to announce semi-expat <a href="https://twitter.com/thatgirl_chloe" target="_blank">Chloe Nicholls</a> as curator. I&#8217;ve known Chloe for a while now and have had the pleasure of hanging with her in Melbourne and London (at the amazing <a href="http://www.thehospitalclub.com/" target="_blank">Hospital Club</a>!). She&#8217;s also a complete community gun and when not fetchin&#8217;, makes stuff happen at <a href="http://newspepper.com/" target="_blank">Newspepper</a> HQ – a global video production startup. Chloe will be sharing the best events, meetups, community news, jobs and more in each fortnight’s fetch. You can submit items to her via email <a href="mailto:chloe@thefetch.org" target="_blank">here</a>, via <a href="http://twitter.com/thefetchlon" target="_blank">@thefetchlon</a> and don’t forget to subscribe on <a href="http://thefetch.com" target="_blank">http://thefetch.com</a> so we&#8217;ll arrive straight to your box. Our first appropriately red themed fetch will be sent this morning at 9.30am GMT (ah, the new joys of multiple time zones). As part of Chloe&#8217;s welcome, we put a few questions to her</p>
<div id="attachment_345" class="wp-caption aligncenter" style="width: 310px"><a href="http://thefetchblog.files.wordpress.com/2012/01/chloe.jpg"><img class="size-medium wp-image-345" title="chloe" src="http://thefetchblog.files.wordpress.com/2012/01/chloe.jpg?w=300&#038;h=300" alt="" width="300" height="300" /></a><p class="wp-caption-text">Chloe Nicholls</p></div>
<p><strong>How did you end up where you are today?</strong></p>
<p>I was born in the UK, but moved to Australia when I was two years old, and grew up in Melbourne. I travelled back and forth, and at sixteen I decided I wanted to move back to London to work in the media industry after my university degree. So I did just that. I travelled around Europe for a year, then settled in London and got my first job for a PR company. By the force of serendipity, I met <a href="http://twitter.com/HermioneWay" target="_blank">Hermione Way</a> and began working for her company <a href="http://www.newspepper.com/" target="_blank">Newspepper.com</a>. Since then I’ve been working in the tech, social media and startup space for a couple of years and this year I’m excited to be curating <em>The Fetch</em> for Londoners.</p>
<p><strong>What makes you tick? What makes you ick?</strong></p>
<p>I&#8217;m addicted to the internet, love a good fancy dress party and dance to the beat of my own drum. Dislike spicy food, people who take games too seriously and trolls.</p>
<p><strong>Why do you love &#8216;fetchin?</strong></p>
<p>I’m always scouring the internet, finding out about new events, places and fun things to do in London, and by curating The Fetch I’m looking forward to sharing these nuggets of info with the rest of the community and my friends online. I’ve already made a London Guides Twitter list year<a href="https://twitter.com/#!/ThatGirl_Chloe/london-guides" target="_blank"> here</a>, so I thought that The Fetch could be a good extension of my findings.</p>
<p><strong>What things excite you about our community right now?</strong></p>
<p>It&#8217;s great to have all things digital, creative and business &#8216;under the one roof&#8217;, with the reach going beyond just tech and startup events. I love that readers can submit their own picture to be featured every fortnight; every issue is completely unique and it celebrates London from a different perspective, not just a touristy, over-crowed and rainy point of view!</p>
<div>
<p><strong>What&#8217;s your favourite thing about your city?</strong></p>
<p>It doesn’t matter what night of the week it is, there is something always happening. I also love how easy it is to travel around using the Tube and bus system. It may not be perfect &#8211; especially at rush hour – but it is still one of the best connected cities in the world.</p>
<p><strong>Where can we find you in London?</strong></p>
<p>Usually at <a href="http://thehospitalclub.com/" target="_blank">The Hospital Club</a> in Covent Garden or East London Town.</p>
<div>
<p><strong>How can we connect with you?</strong></p>
<p>Follow me on Twitter <a href="https://twitter.com/thatgirl_chloe" target="_blank">@ThatGirl_Chloe</a>, <a href="http://twitter.com/thefetchlon" target="_blank">@thefetchlon</a>, <a href="http://facebook.com/thefetchlon" target="_blank">Facebook</a> and send me your event listings, cool jobs and links to <a href="mailto:chloe@thefetch.org" target="_blank">chloe@thefetch.org</a>.</p>
</div>
</div>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/thefetchblog.wordpress.com/346/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/thefetchblog.wordpress.com/346/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/thefetchblog.wordpress.com/346/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/thefetchblog.wordpress.com/346/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/thefetchblog.wordpress.com/346/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/thefetchblog.wordpress.com/346/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/thefetchblog.wordpress.com/346/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/thefetchblog.wordpress.com/346/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/thefetchblog.wordpress.com/346/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/thefetchblog.wordpress.com/346/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/thefetchblog.wordpress.com/346/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/thefetchblog.wordpress.com/346/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/thefetchblog.wordpress.com/346/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/thefetchblog.wordpress.com/346/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.thefetch.com&amp;blog=23557126&amp;post=346&amp;subd=thefetchblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://blog.thefetch.com/2012/01/23/hello-chloe-our-london-fetcher/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		<georss:point>-37.814251 144.963169</georss:point>
		<geo:lat>-37.814251</geo:lat>
		<geo:long>144.963169</geo:long>
		<media:content url="http://1.gravatar.com/avatar/59bb50dd5c7fc3b950c132447f262a29?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">katekendall</media:title>
		</media:content>

		<media:content url="http://thefetchblog.files.wordpress.com/2012/01/chloe.jpg?w=300" medium="image">
			<media:title type="html">chloe</media:title>
		</media:content>
	</item>
		<item>
		<title>Interview: Brisbane Local, Ben Hamley</title>
		<link>http://blog.thefetch.com/2012/01/16/interview-brisbane-local-ben-hamley/</link>
		<comments>http://blog.thefetch.com/2012/01/16/interview-brisbane-local-ben-hamley/#comments</comments>
		<pubDate>Sun, 15 Jan 2012 23:55:55 +0000</pubDate>
		<dc:creator>Kate Kendall</dc:creator>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[ben hamley]]></category>
		<category><![CDATA[brisbane]]></category>
		<category><![CDATA[future postbox]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[profile]]></category>
		<category><![CDATA[smart artz]]></category>
		<category><![CDATA[the fetch]]></category>

		<guid isPermaLink="false">http://thefetchblog.wordpress.com/?p=336</guid>
		<description><![CDATA[Brisbane curator Lani Pauli interviews Ben Hamely of Smart Artz. Tell us more about the Smart Artz journey&#8230; Smart Artz was founded by Graeme Wood (wotif.com). He has developed and supported a number of creative initiatives and has a particular interest &#8230; <a href="http://blog.thefetch.com/2012/01/16/interview-brisbane-local-ben-hamley/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.thefetch.com&amp;blog=23557126&amp;post=336&amp;subd=thefetchblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div>
<p>Brisbane curator Lani Pauli interviews Ben Hamely of Smart Artz.</p>
<p><a href="http://thefetchblog.files.wordpress.com/2012/01/ben.png"><img class="aligncenter size-full wp-image-337" title="Ben" src="http://thefetchblog.files.wordpress.com/2012/01/ben.png?w=584" alt=""   /></a></p>
<p><strong>Tell us more about the Smart Artz journey&#8230;</strong></p>
<p><a href="http://www.smartartz.org.au/" target="_blank">Smart Artz</a> was founded by Graeme Wood (wotif.com). He has developed and supported a number of creative initiatives and has a particular interest in giving young people more opportunities to participate in projects that affect their peers. Smart Artz workshops inspire creative intelligence by giving young people an opportunity to work on real world projects. Every project is developed for young people by young people. We facilitate workshops for secondary schools, universities and community groups in QLD and NSW during which we develop the concepts and ideas for all our projects.</p>
<p><strong>Who do you think is doing cool stuff in our industries?</strong></p>
<p>One of the coolest things I&#8217;ve seen recently (out of Brisbane, too) is Lee Crockford&#8217;s <a href="http://www.futurepostbox.com/">Future Postbox</a>. It&#8217;s not a new concept, but the first time I&#8217;ve seen the idea get taken online. Essentially, you write your &#8216;future self&#8217; a letter and Future Postbox will deliver it to you on your chosen date. Also this year; QUT&#8217;s first intake of producers-in-training will commence in the brand new triple-faculty Bachelors of Entertainment Industries degree. The first of its kind in Australia, and one of the first in the world to approach entertainment as a truly interdisciplinary area of the creative industries.</p>
<p><strong>What was your first job?</strong></p>
<p>My first &#8216;job&#8217;&#8230; or my first &#8216;real job&#8217;?</p>
<p>The first thing I ever got paid to do was DJ at parties and school discos, I was the &#8216;AV Geek&#8217; at my school and I quickly discovered that a lot of the equipment hardly ever got used, lets just say I paid my own way through tuckshop for five years!</p>
<p>As for my first &#8216;real job&#8217; &#8211; I originally trained as a lighting designer at uni, so my first &#8216;real job&#8217; was as an assistant production manager for the Katarzyna group in Fortitude Valley. That involved being paid to go clubbing every weekend for about 4 years and looking after the lighting and sound systems for Family, Cloudland and the late Empire Hotel.</p>
<p>The problem is that I don&#8217;t really want to stay in one particular field for my entire career. I do really enjoy interdisciplinary work and as a result, I can never really be sure of where it will take me.</p>
<p><strong>What’s the hardest challenge you’ve had to face work-wise?</strong></p>
<p>Focus – with so many new projects, opportunities and people constantly flowing through the scene, its hard to not get swept away in &#8216;what might be&#8217; and focus on &#8216;what is today&#8217;.</p>
<p><strong>What&#8217;s the biggest opportunity and challenge for Brisbane to become a truly &#8220;Creative City&#8221;?</strong></p>
<p>Brisbane already has a huge network of creative and talented young people. What we need is more support for projects that authentically &#8216;start&#8217; with young people and are not simply &#8216;provided&#8217; for young people. There is huge potential for Brisbane to become a leader in the way our next generation of workforce live and work. The <a href="http://www.environment.gov.au/sustainability/suburbanjobs/">Australian Government Suburban Jobs </a>initiative is one to watch, there are some exciting proposals in the works looking at decentralising the way we work and investing in high-end suburban co-working spaces. In my vision of Brisbane as a creative city, there is no such thing as &#8216;work-life&#8217; balance; that doesn&#8217;t mean work is your life &#8211; it means people feel passionately about the work they pursue and no longer need to conform to a 9-5, Monday to Friday grind.</p>
<p><strong>What are some local upcoming events you recommend?</strong></p>
<p>Smart Artz are hosting a series of public art and design workshops at Brisbane City Council&#8217;s Visible Ink space (Fortitude Valley) throughout February. Check out the event details on <a href="https://www.facebook.com/smartartzaus">Facebook</a> or at <a href="http://www.visibleink.org/creative-city-you-design-art-for-southbank/">Visible Ink</a>.</p>
<p><strong>What’s next?</strong></p>
<p>Throughout my work with Smart Artz I&#8217;ve done of lot of work investigating Creativity. This has led me into the mine-field of psychological and cognitive science studies on &#8216;how creativity works&#8217;. In one of my new projects for 2012 I will be experimenting with EEG (Electroencephalography) and interactive art to create a piece of work that will &#8211; literally &#8211; &#8216;make you think&#8217;. Keep an eye on <a href="http://www.smartartz.org.au/">Smart Artz</a> and <a href="http://www.benhamley.info/">Ben Hamley</a> for more information.</p>
<p>You can follow Ben on Twitter <a href="http://twitter.com/benjaminhamley" target="_blank">here</a>.</p>
</div>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/thefetchblog.wordpress.com/336/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/thefetchblog.wordpress.com/336/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/thefetchblog.wordpress.com/336/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/thefetchblog.wordpress.com/336/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/thefetchblog.wordpress.com/336/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/thefetchblog.wordpress.com/336/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/thefetchblog.wordpress.com/336/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/thefetchblog.wordpress.com/336/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/thefetchblog.wordpress.com/336/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/thefetchblog.wordpress.com/336/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/thefetchblog.wordpress.com/336/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/thefetchblog.wordpress.com/336/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/thefetchblog.wordpress.com/336/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/thefetchblog.wordpress.com/336/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.thefetch.com&amp;blog=23557126&amp;post=336&amp;subd=thefetchblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://blog.thefetch.com/2012/01/16/interview-brisbane-local-ben-hamley/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<georss:point>-37.814251 144.963169</georss:point>
		<geo:lat>-37.814251</geo:lat>
		<geo:long>144.963169</geo:long>
		<media:content url="http://1.gravatar.com/avatar/59bb50dd5c7fc3b950c132447f262a29?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">katekendall</media:title>
		</media:content>

		<media:content url="http://thefetchblog.files.wordpress.com/2012/01/ben.png" medium="image">
			<media:title type="html">Ben</media:title>
		</media:content>
	</item>
		<item>
		<title>Wardrobe tips for the web workers of the world</title>
		<link>http://blog.thefetch.com/2012/01/14/wardrobe-tips-for-the-w-web-workers-of-the-world/</link>
		<comments>http://blog.thefetch.com/2012/01/14/wardrobe-tips-for-the-w-web-workers-of-the-world/#comments</comments>
		<pubDate>Sat, 14 Jan 2012 13:07:27 +0000</pubDate>
		<dc:creator>Kate Kendall</dc:creator>
				<category><![CDATA[Guest Posts]]></category>
		<category><![CDATA[busichic]]></category>
		<category><![CDATA[business chic]]></category>
		<category><![CDATA[cheryl lin]]></category>
		<category><![CDATA[clothing]]></category>
		<category><![CDATA[dress]]></category>
		<category><![CDATA[guest post]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[steve jobs]]></category>
		<category><![CDATA[street chic]]></category>
		<category><![CDATA[streetstyle]]></category>
		<category><![CDATA[style]]></category>
		<category><![CDATA[wardrobe]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[workers]]></category>

		<guid isPermaLink="false">http://thefetchblog.wordpress.com/?p=303</guid>
		<description><![CDATA[This is a guest post by Cheryl Lin, the founder of business streetstyle fashion blog, BusinessChic.com.au. Dear web workers of the world, You have a choice! Actually you have lots of choices! From the freedom of choosing wherever in the world &#8230; <a href="http://blog.thefetch.com/2012/01/14/wardrobe-tips-for-the-w-web-workers-of-the-world/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.thefetch.com&amp;blog=23557126&amp;post=303&amp;subd=thefetchblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><strong>This is a guest post by Cheryl Lin,<strong> the founder of business streetstyle fashion blog, <a href="http://BusinessChic.com.au" target="_blank">BusinessChic.com.au</a>.</strong></strong></p>
<p><a href="http://thefetchblog.files.wordpress.com/2012/01/backstreetsback.jpg"><img class="aligncenter size-full wp-image-330" title="backstreetsback" src="http://thefetchblog.files.wordpress.com/2012/01/backstreetsback.jpg?w=584" alt=""   /></a></p>
<p>Dear web workers of the world,</p>
<p>You have a choice! Actually you have lots of choices!</p>
<p>From the freedom of choosing wherever in the world you would like to work from and whenever (!) to how you want to present yourself. Truth be told, you can wear pyjamas all the time if you so wish or the same black skivvy, jeans and sneakers day-in-day-out regardless of whether you’re working on your own or presenting to millions of potential customers!<strong><strong><br />
</strong></strong></p>
<p>However in this day and age of mobility and the global workforce, it’s more important than ever to differentiate yourself from every other web worker in the world because we don’t get a second chance at making first impressions. In-person communication is 70% visual which means that the clothes that you wear when you work and meet people in a professional or social (that might lead to more work) capacity are the first things that people will see and judge you by. Sure your work might be awesome but do you look as good as the things you create? Take a moment to check yourself in the mirror and consider whether you’re happy with the visual brand you’ve created for yourself or if you’re actually selling yourself short.<strong><strong></strong></strong></p>
<p>Regardless of whether you are happy, I’m going to share five steps to creating and finessing your visual identity to increase the prospects of your making a positive impression on your peers, clients and even yourself!</p>
<div>
<ol>
<li>Work out your style</li>
</ol>
<p dir="ltr">Like whatever it is you are specialising in, it’s important to have an idea of what your work style is and how you want to look. When you get dressed, have a think about what you have on that day. Are you working, meeting with potential investors or folks you’d like to work with? Is what you’re wearing appropriate and does it present you in your best light?</p>
<p>I’ve come up with three general style sub-categories that are specific to web-workers; broader categories can be seen on BusinessChic.</p>
<p>i. The minimalist:</p>
<div id="attachment_304" class="wp-caption aligncenter" style="width: 520px"><a href="http://thefetchblog.files.wordpress.com/2012/01/1-steve-jobs-outfit.jpg"><img class=" wp-image-304 " title="steve-jobs-outfit" src="http://thefetchblog.files.wordpress.com/2012/01/1-steve-jobs-outfit.jpg?w=510&#038;h=209" alt="" width="510" height="209" /></a><p class="wp-caption-text">Innovation. Image credit: http://blogs.varsity.co.uk/</p></div>
<p>So I paid out Jobs earlier. The man knew that he was a minimalist and planned his wardrobe such. He didn’t wear the exact same turtleneck, jeans and sneakers everyday, <a href="http://www.pcmag.com/article2/0,2817,2394343,00.asp" target="_blank">Jobs found a brand who made what he liked and did it well</a>. Then he filled his wardrobes with multiple versions of the same products so that he could present his minimalist self, crisply and cleanly, every day.</p>
<p>ii. The creative:</p>
<p>Maybe you are someone who spends their free-time scouring online and real-world markets for something a bit different to wear. You have your basic pieces like jeans and jackets – make sure that these are well-maintained (no frayed hems).</p>
<div style="overflow:hidden;width:500px;margin:0 auto;"><a href="http://thefetchblog.files.wordpress.com/2012/01/2-creative.jpg"><img class="size-medium wp-image-305 alignleft" title="2 Creative" src="http://thefetchblog.files.wordpress.com/2012/01/2-creative.jpg?w=196&#038;h=300" alt="" width="196" height="300" /></a><a href="http://thefetchblog.files.wordpress.com/2012/01/3-creative.jpg"><img class="size-medium wp-image-306 alignleft" title="3 Creative" src="http://thefetchblog.files.wordpress.com/2012/01/3-creative.jpg?w=200&#038;h=300" alt="" width="200" height="300" /></a></div>
<p>iii. The it’s clean crowd:</p>
<p>You wear whatever you find that’s clean. Even though you generally rock the messy bedhair look, you’ve showered and are wearing clean clothes – even if you&#8217;ve been up gaming all night! However if want to smarten up your look a little, make sure that your clothes fit well and aren’t too faded or bear holes that you aren’t proud of. A usual easy way to smarten up jeans and a tee is to incorporate a well-cut blazer into your look.</p>
<p>Generally make sure that your shoes are decent or don’t complain to the client when you’ve stomped in a puddle on your way to meeting them and water has come through the hole in your shoe.</p>
<div style="overflow:hidden;width:500px;margin:0 auto;">
<p dir="ltr"><a href="http://thefetchblog.files.wordpress.com/2012/01/5-clean.jpg"><img class="size-medium wp-image-318 alignleft" title="5 Clean" src="http://thefetchblog.files.wordpress.com/2012/01/5-clean.jpg?w=200&#038;h=300" alt="" width="200" height="300" /></a><a href="http://thefetchblog.files.wordpress.com/2012/01/4-clean.jpg"><img class="size-medium wp-image-311 alignleft" title="4 Clean" src="http://thefetchblog.files.wordpress.com/2012/01/4-clean.jpg?w=198&#038;h=300" alt="" width="198" height="300" /></a></p>
</div>
<ol start="2">
<li>Personalise and shine</li>
</ol>
<p>So you have worked out the look that you are going for. When going out to purchase the items to create your work wardrobe, consider making tweaks to suit you or show your personal flair.</p>
<p><a href="http://thefetchblog.files.wordpress.com/2012/01/personalise-sneakers.jpg"><img class="aligncenter size-medium wp-image-319" title="Personalise Sneakers" src="http://thefetchblog.files.wordpress.com/2012/01/personalise-sneakers.jpg?w=221&#038;h=300" alt="" width="221" height="300" /></a></p>
<p>You’re a minimalist like Jobs? Try getting some really ace sneakers. How cool would it have been if he’d rocked <a href="http://abcnews.go.com/blogs/entertainment/2011/09/marty-mcflys-shoes-give-hope-for-parkinsons-research/" target="_blank">Marty McFly sneakers</a>?</p>
<p><a href="http://thefetchblog.files.wordpress.com/2012/01/personalise-souvenir.jpg"><img class="aligncenter size-medium wp-image-320" title="Personalise Souvenir" src="http://thefetchblog.files.wordpress.com/2012/01/personalise-souvenir.jpg?w=200&#038;h=300" alt="" width="200" height="300" /></a>You’re Creative? Turn that souvenir you bought on your last travels into an accessory to string up and tie around your wrist or dangle from the gadget you use most.</p>
<p>You’re Clean? Hurrah you’re clean! Now consider working on your hair. Is bed hair the best look for you or can you mix it up for when you have a special meeting? Try getting a sharp new do or put effort into your headgear if no-hair is your look. Experiment!</p>
<ol start="3">
<li>Fail well, fail often</li>
</ol>
<p>The you in better packaging may not happen overnight but it will happen. Try out a few looks, some will work better than others. Develop an eye for what looks good on you and the pieces that make you feel good and empowered to take on the next challenge!<strong><strong><br />
</strong></strong></p>
<ol start="4">
<li>Maintain</li>
</ol>
<p>Once you’ve established your style, it’s all about maintenance. Conduct periodic checks to see whether your clothes are smelly, splattered, stained or wearing out and act accordingly! Also be prepared for tumultuous weather and consider whether your clothes are appropriate for the season! Get an idea of the clothes and looks you like to create your work look. This means that whenever your clothes wear out, you’ll know what pieces you need to replace them.</p>
<ol start="5">
<li>Evolve</li>
</ol>
<p>Similarly don’t be afraid of keeping an eye out for new things. Check out magazines and streetstyle blogs to see what folks are wearing and whether there are new looks that you want to try for yourself.</p>
<div style="overflow:hidden;width:500px;margin:0 auto;"><a href="http://thefetchblog.files.wordpress.com/2012/01/evolve-clean-female.jpg"><img class="size-medium wp-image-321 alignleft" title="Evolve Clean Female" src="http://thefetchblog.files.wordpress.com/2012/01/evolve-clean-female.jpg?w=198&#038;h=300" alt="" width="198" height="300" /></a><a href="http://thefetchblog.files.wordpress.com/2012/01/evolve-clean.jpg"><img class="size-medium wp-image-324 alignleft" title="Evolve Clean" src="http://thefetchblog.files.wordpress.com/2012/01/evolve-clean.jpg?w=200&#038;h=300" alt="" width="200" height="300" /></a><a href="http://thefetchblog.files.wordpress.com/2012/01/evolve-creative-2.jpg"><img class="size-medium wp-image-325 alignleft" title="Evolve Creative (2)" src="http://thefetchblog.files.wordpress.com/2012/01/evolve-creative-2.jpg?w=204&#038;h=300" alt="" width="204" height="300" /></a><a href="http://thefetchblog.files.wordpress.com/2012/01/evolve-creative-male.jpg"><img class="size-medium wp-image-326 alignleft" title="Evolve Creative Male" src="http://thefetchblog.files.wordpress.com/2012/01/evolve-creative-male.jpg?w=204&#038;h=300" alt="" width="204" height="300" /></a><a href="http://thefetchblog.files.wordpress.com/2012/01/evolve-creative.jpg"><img class="size-medium wp-image-327 alignleft" title="Evolve Creative" src="http://thefetchblog.files.wordpress.com/2012/01/evolve-creative.jpg?w=200&#038;h=300" alt="" width="200" height="300" /></a><a href="http://thefetchblog.files.wordpress.com/2012/01/evolve-geek-chic.jpg"><img class="size-medium wp-image-328 alignleft" title="Evolve Geek chic" src="http://thefetchblog.files.wordpress.com/2012/01/evolve-geek-chic.jpg?w=216&#038;h=300" alt="" width="216" height="300" /></a></div>
<p>And remember what you wear to work isn’t the most important thing; it’s the work you do and relationships you develop that matter. While you polish up your style and people notice the you-in-new-and-improved-packaging; remember to keep it real and not to lose sight of the key things that matter. Until then, I hope that you choose to take some pride in your visual presentation and feel free to share your progress with me on BusinessChic.com.au.</p>
<p><em>Bio: Cheryl Lin is the founder of business streetstyle fashion blog, <a href="http://BusinessChic.com.au" target="_blank">BusinessChic.com.au</a>. Her work has appeared in Vogue, Peppermint, Melbourne Street Fashion, (small)lust, Pugnacious George and Australian Cyclist. Cheryl is available for personal styling consultations, wardrobe audits and even offers a professional profile photo service so that web workers can present their best selves online. See <a href="http://businesschic.com.au/services/" target="_blank">here</a> for her services.</em></p>
</div>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/thefetchblog.wordpress.com/303/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/thefetchblog.wordpress.com/303/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/thefetchblog.wordpress.com/303/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/thefetchblog.wordpress.com/303/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/thefetchblog.wordpress.com/303/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/thefetchblog.wordpress.com/303/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/thefetchblog.wordpress.com/303/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/thefetchblog.wordpress.com/303/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/thefetchblog.wordpress.com/303/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/thefetchblog.wordpress.com/303/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/thefetchblog.wordpress.com/303/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/thefetchblog.wordpress.com/303/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/thefetchblog.wordpress.com/303/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/thefetchblog.wordpress.com/303/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.thefetch.com&amp;blog=23557126&amp;post=303&amp;subd=thefetchblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://blog.thefetch.com/2012/01/14/wardrobe-tips-for-the-w-web-workers-of-the-world/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<georss:point>-37.814251 144.963169</georss:point>
		<geo:lat>-37.814251</geo:lat>
		<geo:long>144.963169</geo:long>
		<media:content url="http://1.gravatar.com/avatar/59bb50dd5c7fc3b950c132447f262a29?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">katekendall</media:title>
		</media:content>

		<media:content url="http://thefetchblog.files.wordpress.com/2012/01/backstreetsback.jpg" medium="image">
			<media:title type="html">backstreetsback</media:title>
		</media:content>

		<media:content url="http://thefetchblog.files.wordpress.com/2012/01/1-steve-jobs-outfit.jpg" medium="image">
			<media:title type="html">steve-jobs-outfit</media:title>
		</media:content>

		<media:content url="http://thefetchblog.files.wordpress.com/2012/01/2-creative.jpg?w=196" medium="image">
			<media:title type="html">2 Creative</media:title>
		</media:content>

		<media:content url="http://thefetchblog.files.wordpress.com/2012/01/3-creative.jpg?w=200" medium="image">
			<media:title type="html">3 Creative</media:title>
		</media:content>

		<media:content url="http://thefetchblog.files.wordpress.com/2012/01/5-clean.jpg?w=200" medium="image">
			<media:title type="html">5 Clean</media:title>
		</media:content>

		<media:content url="http://thefetchblog.files.wordpress.com/2012/01/4-clean.jpg?w=198" medium="image">
			<media:title type="html">4 Clean</media:title>
		</media:content>

		<media:content url="http://thefetchblog.files.wordpress.com/2012/01/personalise-sneakers.jpg?w=221" medium="image">
			<media:title type="html">Personalise Sneakers</media:title>
		</media:content>

		<media:content url="http://thefetchblog.files.wordpress.com/2012/01/personalise-souvenir.jpg?w=200" medium="image">
			<media:title type="html">Personalise Souvenir</media:title>
		</media:content>

		<media:content url="http://thefetchblog.files.wordpress.com/2012/01/evolve-clean-female.jpg?w=198" medium="image">
			<media:title type="html">Evolve Clean Female</media:title>
		</media:content>

		<media:content url="http://thefetchblog.files.wordpress.com/2012/01/evolve-clean.jpg?w=200" medium="image">
			<media:title type="html">Evolve Clean</media:title>
		</media:content>

		<media:content url="http://thefetchblog.files.wordpress.com/2012/01/evolve-creative-2.jpg?w=204" medium="image">
			<media:title type="html">Evolve Creative (2)</media:title>
		</media:content>

		<media:content url="http://thefetchblog.files.wordpress.com/2012/01/evolve-creative-male.jpg?w=204" medium="image">
			<media:title type="html">Evolve Creative Male</media:title>
		</media:content>

		<media:content url="http://thefetchblog.files.wordpress.com/2012/01/evolve-creative.jpg?w=200" medium="image">
			<media:title type="html">Evolve Creative</media:title>
		</media:content>

		<media:content url="http://thefetchblog.files.wordpress.com/2012/01/evolve-geek-chic.jpg?w=216" medium="image">
			<media:title type="html">Evolve Geek chic</media:title>
		</media:content>
	</item>
		<item>
		<title>Interview: Sydney Local, Annie Le Cavalier</title>
		<link>http://blog.thefetch.com/2011/12/05/interview-sydney-local-annie-le-cavalier/</link>
		<comments>http://blog.thefetch.com/2011/12/05/interview-sydney-local-annie-le-cavalier/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 04:42:10 +0000</pubDate>
		<dc:creator>Hannah DeMilta</dc:creator>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[annie le cavalier]]></category>
		<category><![CDATA[australia]]></category>
		<category><![CDATA[coworking]]></category>
		<category><![CDATA[gavin heaton]]></category>
		<category><![CDATA[hub]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[social inovation]]></category>
		<category><![CDATA[sydney]]></category>
		<category><![CDATA[vibe]]></category>
		<category><![CDATA[youth]]></category>

		<guid isPermaLink="false">http://thefetchblog.wordpress.com/?p=258</guid>
		<description><![CDATA[Name: Annie Le Cavalier Website: www.vibewire.org Twitter handle: @annielecavalier Works at: Executive Director, Vibewire What is the mission of Vibewire? Vibewire is a dynamic non-profit organisation that exists to ensure that young people are included (and able to participate) in conversations that &#8230; <a href="http://blog.thefetch.com/2011/12/05/interview-sydney-local-annie-le-cavalier/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.thefetch.com&amp;blog=23557126&amp;post=258&amp;subd=thefetchblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://thefetchblog.files.wordpress.com/2011/12/anniee.png"><img class="aligncenter size-full wp-image-260" title="anniee" src="http://thefetchblog.files.wordpress.com/2011/12/anniee.png?w=584" alt=""   /></a></p>
<p><strong>Name:</strong> Annie Le Cavalier</p>
<p><strong>Website:</strong> <a href="http://www.vibewire.org/" target="_blank">www.vibewire.org</a></p>
<p><strong>Twitter handle:</strong> <a href="http://twitter.com/annielecavalier" target="_blank">@annielecavalier</a></p>
<p><strong>Works at:</strong> Executive Director, Vibewire</p>
<p><strong>What is the mission of Vibewire?</strong></p>
<p>Vibewire is a dynamic non-profit organisation that exists to ensure that young people are included (and able to participate) in conversations that matter. We do this by providing platforms, opportunities and events for emerging voices to express themselves on the big questions of our times.</p>
<p><strong>Who do you think is doing cool stuff in our industries?</strong></p>
<p>I think <a href="http://sla.bensoc.org.au/" target="_blank">Social Leadership Australia</a> (the people behind the Sydney Leadership Program) is transforming the way we think about leadership and our individual capacity to change the world from whichever viewpoint we’re standing. They run some really innovative programs (including some desert leadership programs), which I believe, will revolutionise our organisations and institutions of the future. I also the work of <a href="http://www.digitalsydney.com/" target="_blank">Digital Sydney</a>, <a href="http://www.creativeinnovation.net.au/about-us/ciic-services.html" target="_blank">Creative Industries Innovation Centre (CIIC)</a>, <a href="http://www.sse.org.au/" target="_blank">School for Social Entrepreneurs</a>, <a href="http://www.tacsi.org.au/" target="_blank">TACSI</a>, <a href="http://www.asix.org.au/" target="_blank">ASIX</a>, the <a href="http://www.csi.edu.au/" target="_blank">Centre for Social Impact</a>, and <a href="http://socialinnovationsydney.org/" target="_blank">Social Innovation Sydney</a>.</p>
<p>I’ve also recently come across <a href="http://www.districtsofcreativity.org/" target="_blank">Districts of Creativity</a>, which unites 14 of the most creative and innovative regions from around the world to foster the exchange of best practices and experiences in business, culture and education.</p>
<p><strong>Where do you get your information from?</strong></p>
<p>I’m not a massive tweeter, but I do follow heaps of people that feed most of the info I need.<br />
I read <a href="http://thestartupdaily.com/" target="_blank">StartupDaily</a> regularly, which is a useful source of compiled readings relating to growing your business. I&#8217;m a loyal subscriber of <a href="http://www.ssireview.org/" target="_blank">Stanford Social Innovation Review</a> and keep an eye on <a href="http://socialinnovationexchange.org" target="_blank">Social Innovation Exchange</a>. I&#8217;m also very lucky to have such a savvy president on our board – <a href="http://thefetchblog.wordpress.com/2011/10/23/interview-sydney-local-gavin-heaton/" target="_blank">Gavin Heaton</a> from <a href="http://servantofchaos.com" target="_blank">servantofchaos.com</a> is a fountain of knowledge – always connecting me to relevant and interesting new concepts, people and info.</p>
<p><strong>What was your first job?</strong></p>
<p>My mother was a hairdresser so I grew up in hair salons washing and sweeping up hair. However, my first real and meaningful job was being an educator, working with marginalised young people in Montreal’s inner city for about five years before coming to Sydney – using available resources to get the kids interested in their own learning. I soon realised what amazing and transformative potential filmmaking and media could play to empower these kids to have a voice and realise their potential.</p>
<p><strong>What&#8217;s the hardest challenge you&#8217;ve had to face work-wise?</strong></p>
<div>
<p>The hardest challenge has been rebuilding an organisation that was on the brink of collapse from the ground up, one day at a time, and often without having any idea what the next step should be. I&#8217;ve been working at this for three years now and there&#8217;s still a lot of work to do. I&#8217;ve had to surround myself with incredible mentors who have been instrumental in helping me navigate through the series of challenges that keep coming up.</p>
<p><strong>What is the one issue are you most passionate about?</strong></p>
<p>I&#8217;m deeply affected by all forms of injustice, discrimination and inequality. I want to live in a world where we can all be given a fair chance at demonstrating our unique brilliance and contributing meaningfully to society.</p>
<p><strong>What are your thoughts on the current Australian coworking scene?</strong></p>
<p>Vibewire’s been running a Hub/cowork space since 2003. We were among the first, but we have seen a huge rise in a few short years. Coworking was a foreign concept up here in Australia until three to four years ago. Melbourne now leads the way, with just under 10 coworking spaces. There’s currently only a handful here in Sydney, but we are catching up fast, with four (branded) coworking spaces opening their doors since the beginning of 2010. The organic collaboration and knowledge sharing that emerges in cowork spaces has proved to be the biggest advantage. It would be great to start a Yammer network amongst us all so we can share ideas and resources&#8230; any takers?</p>
<p><strong>What are some cool upcoming events at Vibewire?</strong></p>
<p>Vibewire is just about to unveil a brand new website in the next month. We will be holding a launch party as part of Surry Hills Late Night Library on 9 February. We will also be hosting an Art Auction on 15 March showcasing Australia’s best new emerging artists. And of course our flagship monthly breakfast innovation series, fastBREAK will resume in February 2012, on the last Friday of each month. We also run a monthly entrepreneurs meetup in our Hub and a monthly cowork Jelly day where we invite people to come try out our Hub!</p>
<p><em>Ed note: Vibewire is located at 525 Harris Street in Ultimo, Sydney. We&#8217;ve also created a guide listing other coworking spaces in Australia <a href="http://thefetchblog.wordpress.com/coworking-in-australia/" target="_blank">here</a>.</em></p>
</div>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/thefetchblog.wordpress.com/258/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/thefetchblog.wordpress.com/258/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/thefetchblog.wordpress.com/258/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/thefetchblog.wordpress.com/258/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/thefetchblog.wordpress.com/258/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/thefetchblog.wordpress.com/258/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/thefetchblog.wordpress.com/258/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/thefetchblog.wordpress.com/258/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/thefetchblog.wordpress.com/258/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/thefetchblog.wordpress.com/258/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/thefetchblog.wordpress.com/258/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/thefetchblog.wordpress.com/258/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/thefetchblog.wordpress.com/258/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/thefetchblog.wordpress.com/258/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.thefetch.com&amp;blog=23557126&amp;post=258&amp;subd=thefetchblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://blog.thefetch.com/2011/12/05/interview-sydney-local-annie-le-cavalier/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<georss:point>-37.814251 144.963169</georss:point>
		<geo:lat>-37.814251</geo:lat>
		<geo:long>144.963169</geo:long>
		<media:content url="http://1.gravatar.com/avatar/f22b46da651e6086c8caf265914dd96e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Hannah DeMilta</media:title>
		</media:content>

		<media:content url="http://thefetchblog.files.wordpress.com/2011/12/anniee.png" medium="image">
			<media:title type="html">anniee</media:title>
		</media:content>
	</item>
		<item>
		<title>Interview: Melbourne Local, Rebecca Costello</title>
		<link>http://blog.thefetch.com/2011/12/02/interview-melbourne-local-rebecca-costello/</link>
		<comments>http://blog.thefetch.com/2011/12/02/interview-melbourne-local-rebecca-costello/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 11:22:36 +0000</pubDate>
		<dc:creator>lizbanksanderson</dc:creator>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[australia]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[julian assange]]></category>
		<category><![CDATA[magazine]]></category>
		<category><![CDATA[melbourne]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[profiles]]></category>
		<category><![CDATA[rebecca costello]]></category>
		<category><![CDATA[the monthly]]></category>

		<guid isPermaLink="false">http://thefetchblog.wordpress.com/?p=204</guid>
		<description><![CDATA[Name: Rebecca Costello Website: www.themonthly.com.au Twitter handle: @rebeccacostello Works at: CEO, The Monthly What was your first job? My first job was at 13 years of age working Saturday’s and Sunday’s at the Donvale Craft cottage. It was so exciting to &#8230; <a href="http://blog.thefetch.com/2011/12/02/interview-melbourne-local-rebecca-costello/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.thefetch.com&amp;blog=23557126&amp;post=204&amp;subd=thefetchblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://thefetchblog.files.wordpress.com/2011/12/photo-on-2011-02-14-at-14-23.jpg"><img class=" wp-image-205 alignleft" title="Rebecca Costello" src="http://thefetchblog.files.wordpress.com/2011/12/photo-on-2011-02-14-at-14-23.jpg?w=270&#038;h=203" alt="" width="270" height="203" /></a></p>
<p><strong>Name:</strong> Rebecca Costello</p>
<p><strong>Website:</strong> <a href="http://www.themonthly.com.au" target="_blank">www.themonthly.com.au</a></p>
<p><strong>Twitter handle:</strong> <a href="http://twitter.com/rebeccacostello" target="_blank">@rebeccacostello</a></p>
<p><strong>Works at:</strong> CEO, The Monthly</p>
<p><strong>What was your first job?</strong></p>
<p>My first job was at 13 years of age working Saturday’s and Sunday’s at the Donvale Craft cottage. It was so exciting to me at the time, Guy Pearce was a regular and my first celebrity crush.</p>
<p><strong>What’s the hardest challenge you’ve had to face work-wise?</strong></p>
<p>Initially explaining what The Monthly was (and how often it was published!!!) to media buyers, nationally.</p>
<p><strong>The Monthly’s in-depth essays have a great impact on society, highlighting the issue to a readership of the publication. Has there been a situation that demonstrates this most to you?</strong></p>
<p>Robert Manne’s in-depth profile on Julian Assange was a significant contribution to understanding why Julian Assange was, at the time, one of the most powerful people in the world.</p>
<p><strong>What’s your favourite part of the job?</strong></p>
<p>Working with a great group of passionate, dedicated people producing an independent publication that makes a valuable contribution to Australia’s cultural landscape.</p>
<p><strong>If there was one issue or idea you would like discussed more, what would it be?</strong></p>
<p>I’m a firm believer in waxing but there still needs to be a greater understanding and adjustment of cultural attitudes towards women in this country.</p>
<p><strong>As the year draws to a close, what in your opinion are the three most significant issues of 2011?</strong></p>
<ul>
<li>The worlds population grew to seven billion and there is still a massive question mark about environmental sustainability</li>
<li>The European debt crisis has highlighted inequality, poverty, corruption and greed across the globe</li>
<li>The depressing lack of quality political debate in Australia</li>
</ul>
<p><strong>What’s next?</strong></p>
<p>For me, a holiday is what’s next on my agenda!</p>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/thefetchblog.wordpress.com/204/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/thefetchblog.wordpress.com/204/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/thefetchblog.wordpress.com/204/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/thefetchblog.wordpress.com/204/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/thefetchblog.wordpress.com/204/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/thefetchblog.wordpress.com/204/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/thefetchblog.wordpress.com/204/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/thefetchblog.wordpress.com/204/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/thefetchblog.wordpress.com/204/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/thefetchblog.wordpress.com/204/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/thefetchblog.wordpress.com/204/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/thefetchblog.wordpress.com/204/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/thefetchblog.wordpress.com/204/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/thefetchblog.wordpress.com/204/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.thefetch.com&amp;blog=23557126&amp;post=204&amp;subd=thefetchblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://blog.thefetch.com/2011/12/02/interview-melbourne-local-rebecca-costello/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<georss:point>-37.814251 144.963169</georss:point>
		<geo:lat>-37.814251</geo:lat>
		<geo:long>144.963169</geo:long>
		<media:content url="http://0.gravatar.com/avatar/6efbb96dbac8ca648cd9c67cf6c8caa0?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">lizbanksanderson</media:title>
		</media:content>

		<media:content url="http://thefetchblog.files.wordpress.com/2011/12/photo-on-2011-02-14-at-14-23.jpg?w=300" medium="image">
			<media:title type="html">Rebecca Costello</media:title>
		</media:content>
	</item>
	</channel>
</rss>
