The Fetch Blog

the Fetch: What’s the biggest change you’ve seen in the online space over the past few years?

Gavin: There are two things – the merging of public/private or private/professional and the way easy-to-use devices are changing what it means to be “connected”.

How much time do you spend online per week?

All of it. I’m hardly ever not connected in some way.

Who do you think is doing cool stuff in our industries?

I’m always excited to see people working (or cutting through) the patterns of existing behaviour that we accept in our lives. People like Mandi Bateson, Kristin Boschma and Derek Jenkins are paving the way for innovators. Tim Longhurst is out there challenging our thinking, and Clive Burcham is inspiring us to connect our professional and personal ambitions.

Where do you get your information from?

I have spent years cultivating a network of people who are much smarter and more connected than me. They filter out the noise and share super relevant information via Twitter, RSS and yes, even newsletters.

What was your first job?

My first real job was as an accountant. I didn’t last, but did learn things that remain useful to this day.

What’s the hardest challenge you’ve had to face work-wise?

People are always the hardest thing to deal with – from clients to bosses through to employees. My first trial by fire came courtesy of office politics – and I was astounded by how quickly seemingly good relationships could disappear. It’s important to go with your gut instinct (or the limbic brain if you prefer), and to do so ruthlessly. I only get into trouble when I don’t.

What are your thoughts on the future of relationships and the personal-professional merging?

This is the next big thing! I call it “the social way” and have written a number of posts on the topic (thinking that one day it will magically transform into a book). This trend, towards a new form of social connectivity, is driving many of the changes in behaviour that we see everyday. It’s not just about transparency or authenticity – it’s about being and purpose – and I am excited to see this transforming the way we understand and live in the world around us.

What’s next?

The social way 😉