Name: Jeremy Somers


Twitter handle: @wearehandsome and

@itsartdammit (personal)

Works at: Co-founder, We Are Handsome

Where do you seek inspiration?

I think rather than seeking it I collect it. I see everything, I gather images and things that inspire and collect them. In no order or organized system, but I go through those files/books/images often to keep my ideas fresh.

Who do you think is doing cool stuff in our industries? (Across business, digital, creative?)

Everyone is. The beauty of instant communication, feedback and collaboration brought on by the internet means that inspiration is easier to find, ideas are easier to express and execution is faster and easier to manage. The upshot of all of this is that more people have access to the resources they need to make/create cool stuff and projects.

What’s the hardest challenge you’ve had to face work-wise?

Doing what you HAVE to do vs what you WANT to do. It’s a tough one when you’re creative, but the day to day and more mundane of tasks must be done.

Are there any exciting 2012 plans for We Are Handsome can you share with us?

There are but I can’t share them at the moment… lots of new products and really pushing our brand and design…

I noticed you guys are on Instagram. How does this fit into the company’s overall social approach?

Yep, we’re all about the visual – photos, design, pictures, illustration and Instagram lets me express this pure visual obsession directly with likeminded fans.

Any quick tips for brands who might be thinking about using Instagram? 

Give your viewers a look into who you are, what you do, what’s behind the brand and it’s mystique. No one wants to just see campaign pictures.

What are some interesting trends you’re noticing in the online world?

More and more people are discovering they are creative and are harnessing that creativity to create. Online used to be more curators but is slowly becoming more creators – which I, for one am VERY happy about!

 What advice would you give to a young entrepreneur just starting off? 

Don’t think – just do. If you have an idea, take the first step as soon as humanly possible – its that step that’s the hardest – you have to build up some momentum and then it’s a piece of cake!