We have an amazing new dream role here on The Fetch blog. It’s for a digital editor for the iconic Dumbo Feather publication. The role is full time and based in St Kilda, Melbourne. More information is included below –>

An iconic independent Australian magazine requires a Digital Editor to lead Dumbo digital and web development, online marketing, PR and social media.

Published quarterly for seven years, and distributed globally to newsagents, retailers, cafes, boutiques and a strong subscriber base, Dumbo Feather is hailed around the world as a design leader, and as a magazine like no other. Acquired by a new publisher in 2010, it is in the middle of a rapid growth period. The Digital Editor will create and implement the strategy that will drive our growth and set Dumbo Feather apart in the digital space.

  • Managing the growth of the Dumbo Feather website, eNewsletters, facebook, twitter, blogs, etc
  • Moderating the Dumbo Feather’s website, facebook, twitter pages and comments
  • Social media channel management
  • Marketing and PR efforts across all digital platforms
  • Ensuring the e-newsletter is sent on time and to standard
  • Liaising with and managing bloggers / web contributors and growing our community of writers
  • Editing blog (and all web) submissions to ensure that all website posts are to standard and meet SEO requirements
  • Sourcing and editing imagery as necessary
  • Writing and researching features / profiles / content for the magazine and online as directed
  • Interviewing (phone and email)
  • Working closely with the business development manager to develop sales strategies driving online revenue and growth
  • Attending appointments and functions as the representative of Dumbo Feather digital
  • Assisting with the development of editorial plans, ad-hoc duties in line with your position’s responsibilities

Key performance indicators

  • Increasing current online engagement (time on site, unique visits and pages per visit)
  • Delivering features/content by agreed deadlines and to a standard that meets the Editor in Chiefs/MG’s criteria
  • Growth of social network communities and mailing list (including maintaining/increasing open rates
  • Managing interns and volunteers
  • And other duties as required

Selection Criteria

Must have

  • Experience managing a large (5,000 plus) community across multiple social networks
  • Experience leading complex web development projects.
  • Basic understanding of HTML, CSS and modern web standards, and experience in managing developers and front-end designers
  • Demonstrated understanding of the business of online publishing
  • Outstanding organisational skills
  • An ability to solve problems creatively under pressure
  • All kinds of ideas we haven’t had yet
  • A passion for extraordinary ideas, extraordinary people, and extraordinary magazines


Email the following to jobs@dumbofeather.com with:

  • Your story (500 words or less)
  • Why you’d like this job (500 words or less)
  • Your CV