I attended an inspiring talk last Friday with Frank Chimero put on by Portable. We were back for an afternoon session at the Vivid Ideas Exchange held at the MCA. An influencer in the design arena, Frank has worked with leading businesses worldwide such as The New York Times, Nike, WIRED, Microsoft, Facebook and more. However, on this Australian speaking tour Frank shared less about his own portfolio and more about his thoughts on design thinking, defining good design and the creative “search” we were challenged to take.
I often find myself most inspired by events and meet-ups that reach beyond my usual work. I must confess, sitting in a room of designers listening to a talk on design thinking (when you’re not a designer) is wonderful. After all, design thinking touches more than just those who actively work in the field. The messages around technology’s growing role in our work and the potential to design a better future rang true with me as someone who identified as a digital marketer and perhaps just ‘creative person.’
One thing that really stuck with me was Frank’s message around the path that we take when creating. He said that he often does things the long, hard and stupid way. He swears and makes the people around him miserable throughout a project. While it’s painful at the time, in the end that hard work is seen by the world. Others can see when someone puts time and care into a project and the audience appreciates it for that reason. We recognise good design when it delights us.
I often feel this way when I’m writing the fortnightly Sydney Fetch (I promise I don’t swear when curating the Fetch). I take my time pulling each link manually. There are quicker ways we could populate the newsletter, but I like to think that some of this manual process can be seen by our readers — that they can see the care and thought that was put into it.
Frank also shared, that as creative people, he thinks we don’t shy away from the difficult path. We are willing to take on the hard work and go on “the search” in our careers and ask the tough questions. Something that I think many friends of the Fetch can identify with.
What inspired you this week? Let us know, leave a comment below.