What: Stump the Strategist #28 featuring Dan Ilic – each monthly event has a themed topic followed by the chance to share your marketing challenges for the resident strategists to solve.
Where: Step Change, Level 13, 338 Pitt Street Sydney
Over Heard: “It’s like drunk football!”

I had the pleasure of attending my first Stump the Strategist event this week with guest speaker Dan Ilic. It’s on every month, hosted by the folks of Step Change. They bring in a variety of cool speakers, put on food, drinks and get some discussions happening. It’s a free event too (woo hoo) all you need to do is register beforehand.  According to their website, it’s like ‘Who’s Line is it Anyway? Mixed with ‘The Gruen Transfer’ and a little bit of ‘Thank God you’re Here.’ 

Dan’s talk was on the death of television, and had the audience interested and laughing right away. I found that Dan’s thoughts on working with online influencers particularly resonated with me. When we look to the future of advertising it’s not in traditional television, but in a new age of bloggers and even vloggers. After the talk, Dan and our team of strategists took four unscripted audience questions to answer. They were timed and had nine minutes to address each marketing or business challenge. The audience could then vote if they answered it… or had been stumped.

Overall a great night, and enjoyed the focus on audience participation. If you’re interested in finding out about future Stump the Strategist events, keep an eye on The Fetch Sydney. You can also get a preview of the current upcoming talks on the website.