Christine Amorose is one of those rare people who can somehow do it all. When she’s not managing brand partnerships at Vimeo, she teaches yoga and writes for major publications like Condé Nast Traveler in addition to posting regularly on her popular blog, C’est Christine. We were lucky to catch up with Christine in this week’s edition of Coffee Talk, where she shares what she loves about her job, the coolest partnerships she’s working on, and where she hangs out in NYC.
How did you end up where you are today, working on brand partnerships at Vimeo [and blogging at C’est Christine]?
I used to work in marketing and social media for a photography-related brand, and I loved the photo/video space. We also used Vimeo to host our lifestyle/product videos, and I was really impressed by the quality of the site and quirky brand voice. I thought that Vimeo would be a dream next step in the industry. When I started yoga teacher training in early 2014, the girl who sat next to me on the very first night of training introduced herself and said she worked at Vimeo. I immediately thought: I have to be friends with this girl! Well, I befriended her and learned more about the culture at Vimeo and the work she was doing on brand partnerships–and less than six months later, I was working with her. In addition to my full-time job at Vimeo, I also blog about travel and lifestyle at CestChristine.com and contribute to publications like Afar and Condé Nast Traveler.
Which brands have been most memorable to work with?
We just launched the Connected Series with Samsung, which is such a cool example of the work we do. Samsung and Vimeo teamed up to ask 10 amazing filmmakers to explore the idea of connection, and each piece is so unique and true to the filmmaker’s style and vision. My personal favorite was Elemental by : : kogonada: he basically showed how humans went from rocks to computers, and it’s all so beautifully edited with absolutely perfect sound design. It’s awesome when brands like Samsung are willing to fund projects that push boundaries and spark conversations.
What’s your favorite thing about the Vimeo product?
The videos! Vimeo is home to some of the best videos on the internet, and our Curation team is fantastic at finding the ones that are truly worth watching. I also love how supportive the Vimeo community is: the comments are always so positive, encouraging, inquisitive. There’s a low tolerance for trolling and a real celebration of creativity, which makes watching and sharing good work a very pleasant experience.
Who has had the most influence on your career so far?
To be honest: probably my mom! She has always encouraged me to go meet new people, to travel, to take some career risks. When I was debating quitting my first job out of college to move to France, she told me that there would always be jobs for good people — and that you can always make more money. Those two pieces of advice have been key in how I make career and life choices.
Outside of the office, you’re an adored travel writer and blogger. What made you want to start sharing your stories?
I’ve always wanted to be a writer: I was constantly writing stories as a kid, and I majored in journalism. And then I decided to start traveling, and suddenly life seemed a little more interesting and worth sharing. I’ve been blogging for five years now, and I just don’t know what I would do with all these thoughts and musings and photographs if I didn’t have an outlet for them.
Where do you find inspiration?
So many places! Travel is a go-to source of inspiration: new places, new people, new routines forces me to look at things differently. And I find that I can mimic that type of inspiration just by exploring a new neighborhood in New York City. I love that you can live in this city for years and constantly discover a new street, restaurant, park. I’m also so inspired by my friends who are pushing boundaries, starting businesses, creating a niche for themselves through photography, art, words, and technology. I have a few friends who I love getting coffee with because I always leave the cafe so buoyed with optimism and new ideas.
What do you want to learn next?
How to make videos! I’ve been playing with making iPhone videos using the Cameo app and I watch so many videos working at Vimeo that it’s made me more curious to explore telling stories through video.
Where can we find you in NYC?
Grabbing a coffee at Sweatshop or Happy Bones, biking around Prospect Park, catching up with friends over cocktails at Gallow Green or an ice cream at Oddfellows — or most likely, stuck on the L train.
What are your can’t-miss events in NYC?
How can we connect with you?
Last, how do you like your coffee?
Iced with almond milk in the summer, in latte form in the winter. No added sugar!