The Fetch Blog

Curated reads and events for professionals

Thanks to September’s advertisers — October 4, 2013

Thanks to September’s advertisers

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Another month has gone and we’d like to pause to say thanks to our partners who used The Fetch’s promoted options this month.

We love you guys! Please check them out. 🙂

Interested in advertising on The Fetch? Book our options in just a few clicks here. If you’d like more details or would simply like to chat about how we can assist you, please email advertise@thefetch.com.

Image credit: Andrew Bannecker

Thanks to July’s advertisers — July 28, 2013

Thanks to July’s advertisers

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Wow, another month has passed by very quickly and we’d like to pause to say thanks to our partners who used The Fetch’s promoted options this month.

We love you guys! Please check them out. 🙂

Interested in advertising on The Fetch? Book our options in just a few clicks here. If you’d like more details or would simply like to chat about how we can assist you, please email advertise@thefetch.com.

Going responsive with our email design — July 18, 2013

Going responsive with our email design

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Just make stuff easy for people to consume.

A couple of weeks again we shifted over to a responsive email design for The Fetch. For those new to responsive design, it’s an approach aimed at creating products and websites that adjust and optimise readability for whatever view format they’re in – be in desktop, tablet or mobile. (And maybe even wearable devices like Google Glass!)

We’d be meaning to make the shift for a long time but when you’re a resource-strapped startup, going responsive is one thing and for email design, another. After more nudging from our audience to make the change, we were lucky in that we had the amazing Ros Hodgekiss from Campaign Monitor (our email partners) to lead the process. (As an aside, CM has some great resources available on responsive design in their Guides section.) Our two-column link-loving format at The Fetch wasn’t something I wanted to lose and with this new design, we didn’t have to. When you now view the digest on your mobile you see one easy-to-read column and when back in the browser, the two-column. Check out the hybrid layout below:

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More emails are now read via mobile than on a desktop email client or via webmail. Check out this post for the statistics. Pretty huge thing to take in but I feel this is really representative of my own behaviour. Every time I’m on the go, such as walking to a meeting or checking my mail when I wake up and go to bed (a bad habit I don’t like to admit!), it’s all via my iPhone. Our community currently opens The Fetch anywhere from 20-25% (across city) on a mobile device and these are people who are often at their desks working…

It’s also been interesting to see how our metrics have altered in a short period of time. Our unsubscribe numbers (which are already < 0.5%) appear to be going down and trackable forwarding of the emails has gone up. My conclusion is that readers are more likely to switch off, disengage and remove themselves when they can’t absorb what’s in front of them. Before, The Fetch involved a bit of pinch and zooming to be legible on a mobile and due to the amount of links included, could look overwhelming. The forward to a friend/coworker link was also hard to locate pre-responsive days and now it’s nice and clear. What hasn’t been noticeable yet is any difference to our click-through and open rates. Hoping to see if these go up over the coming months.

Since this update, I’ve been going on a bit of a general responsive craze – changing my personal blog as well as this one over too. I’ve also turned off the stock mobile themes that often come with WordPress in favour of keeping the original styling.

There are many others things to consider with creating beautiful email products, which I’m not got to touch on here. If you’re recently gone responsive, feel free to do a show and tell in the comments below.

For more ‘inbox love’ articles, check out this piece on ‘Email-led startups‘.

If you’re new to this blog, don’t forget to subscribe to our weekly event, news and job packed Fetches in your city via http://thefetch.com.

Thanks to June’s advertisers — July 2, 2013

Thanks to June’s advertisers

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Big thanks to June’s advertisers in The Fetch weekly email digests:

We love you guys! Please check them out. 🙂

Interested in advertising on The Fetch? Check out the options here. If you’d like more details or would simply like to chat about how we can assist you, please email advertise@thefetch.com.

Link Love Roundup — June 10, 2013

Link Love Roundup

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The next time you take a 10-minute break, check out these 10 reads we’ve gathered this week.

  1. Ignore The News by Stef Lewandowski
  2. On Online Communities, Burnout, & Feeling Like Not Enough by Meighan O’Toole
  3. Cutting The Bullshit by Chris Yeh
  4. Stop Trying To Be So Human by Gareth Kay
  5. We Are All Internet Addicts by Jared Keller
  6. Don’t Sell Your Time For A Living by Andrew Chen
  7. Email Is People by Whitney Hess
  8. Choose Collaboration Over Competition by Courtney Carver
  9. The Quiet Ones by Tim Kreider
  10. Beyond Money And Power by Arianna Huffington

Thanks to Melbourne Curator Kat Loughrey for link contribution. 

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