The Fetch Blog

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Coffee talk: Danny Fiorentini, music-making creative and founder of Muzeek — August 21, 2015

Coffee talk: Danny Fiorentini, music-making creative and founder of Muzeek

A gut-follower and passionate creative, Danny Fiorentini chased his dream to Sydney where he co-founded Muzeek, beautiful software that’s changing the way artists and venues book live shows. Here, we talk with Danny about his journey, making music, and what it takes to build a great product.

How did you get to where you are today?

A whole lot of hard work, instant coffee, and ramen noodles. My team today is the hardest-working group of people I’ve ever been around, so it’s really a pleasure to come to “work” every day.

You followed your gut and moved from the United States to Australia to chase a dream. What advice do you give to people looking to do the same?

Well, the initial move to Sydney was for some personal inspiration, growth and a need to explore a bit more. Australia’s creative talent is through the roof, so I was initially looking to expand our indie-record label (that we dumped all of our student loans into) while going to graduate school on the side. I didn’t really know what I was looking for at the time, but knew I wanted to step away from my comfort zone and figure out what dream I was actually chasing within the industry.

I had been on the artist side, then production side, eventually followed by the label/manager side. Meanwhile, I found myself just wanting to go back to creating cool stuff behind the scenes – like when my brother and I first started making music. Moving to Sydney made me realize I needed to focus and go back to building & creating again, rather than just managing people. 

My personal advice for anyone chasing anything is to step away from your current perspective and try to see things from the outside-in. Focus on what you’re truly great at doing; if it’s something you love, you’ll never need any other reason to get up in the morning and make it happen.

What inspired you to create Muzeek?

Several things went into it, but mostly the idea of creating something valuable for the industry as a whole. I’ve used so many music-related platforms, but I felt like the industry was missing an integral component to live tech. Obviously the idea of technology and booking isn’t a new one, but I certainly felt the way it was approached was never done correctly. I really wanted to help contribute to the industry in a meaningful way.

Admittedly, the Internet’s evolution in general probably wouldn’t have permitted this platform to exist 10, even 5 years ago. I think it’s a combination of luck, timing and opportunity.

The biggest inspiration now is our user feedback. The team stays motivated just knowing we’re solving a real problem that’s gone unnoticed for so long. 

Why should someone opt to use Muzeek?

The platform will drastically reduce operational costs, automate a lot of the tedious stuff that bogs a booker down, surface valuable data that people currently miss out on, and above all, create a sense of transparency within a team that allows everyone to work much more efficiently.

We want to become the operating system someone has always wanted, but never knew was possible. We’ve focused meticulously on the details. We’ve approached this platform with an entirely fresh set of ideas about what live music booking needs, what it’s been missing, and how technology can remove 75% of the unnecessary manual tasks that take so much valuable time.

How do you attract attention from venues, bookers, and artists? What’s been your biggest challenge while building Muzeek?

Our users really attract the attention for us; as they all send out booking confirmations to new people, and those actions introduce Muzeek to new users. Because of this, we focus on making our existing users incredibly happy. We want each new person who comes into contact with Muzeek to be equally stoked.

The biggest challenge, by far, has been keeping up with customer demand — a good problem to have. Our team was absolutely blindsided by the amount of feedback from customers, so we tripled our development team to keep up. Luckily, most of the feature requests were already on our roadmap — we just needed to work faster.

You clearly love and live music, having previously co-founded Outbox Records. Which artists do you have on repeat now?

MuzeekI’m a big Tame Impala fan, so I’ve been on that new Currents album for a bit. Plus the Mark Ronson stuff is awesome — I was lucky enough to catch them live last month. I also think ODESZA is the best electronic music out right now. Their originality blows me away with every release. Other recent plays include Pond, Joey Bada$$, 20syl, King Gizzard & The Lizard Wizard, The Walking Who, and our very own Prof3ssor Blue.

Where can we find you in Sydney?

Usually in Bondi avoiding sharks, or our offices in Surry Hills. Wherever it is, there’s a laptop in front of me!

Last, how do you like your coffee?

I don’t know how she does it, but my girlfriend makes the best instant coffee on Earth. She gets that milk-to-coffee ratio perfect every time. It’s definitely an art!

Featured job: Content optimisation specialist, Sportsbet, Australia — July 28, 2015

Featured job: Content optimisation specialist, Sportsbet, Australia

Featured job: Sports Bet

Sportsbet makes sport betting a fun and entertaining experience, offering  tools that help people assess their gambling habits, manage their betting activity, and provide access to problem gambling help services.

One of the best things about working at Sportsbet is the chance to truly grow a career. The company has just promoted the former Content Optimisation Specialist, which has created an opportunity for a content-loving sports enthusiast to jump into the open position.

This role sits within the Digital Operations teams at Sportsbet and forms part of the wider marketing team, which loves pushing boundaries. With a strong focus on innovation, the team is constantly searching for extraordinary new ways to attract attention. Sportsbet marketers use traditional and digital media to attract punters to the brand. Additionally, they’re dead keen on bringing the Sportsbet personality to life by thinking outside the box to invent brilliant campaigns.

About you

Sportsbet is looking for someone who lives and breathes digital platforms, understands what drives consumers to transact online, and who has a passion for sports. The team has promoted one superstar and is looking for the next. Do you have what it takes to fill these shoes?


  • Ensure the digital properties display the best and most relevant content, in all places, at all times
  • Optimise the display of betting markets and promotional content to match the sporting calendar.
  • Manage and display complimentary content and respond to real-time opportunities during live sporting events.
  • Enhance the customer experience when interacting with digital properties by making measurable improvements to Sportsbet’s digital platforms.
  • Manage marketing-focused product development projects & pipeline, and contribute to digital solution development in cross functional teams.
  • Improve our owned digital platforms by developing insights and identifying opportunities for enhancement, and coordinating innovation initiatives from the marketing team.


  • Excellent communication skills & ability to build and maintain strong internal relationships
  • Advanced numeracy and analytical skills with the ability to tell the story not just read the numbers.
  • Advanced understanding of consumer behaviour
  • Understanding of key events on sporting/racing calendar
  • Ability to work under pressure and on own initiative
  • Bachelors’ degree in marketing, business or commerce discipline
  • Experience in a digital marketing role within an e-commerce business
  • Experience using HTML and WordPress preferred

If you’re a solutions-focused self-starter who loves a bit of fun, likes to watch sports, and is committed to real time online content and product improvements then Sportsbet wants to hear from you. Sportsbet offers 5 weeks’ annual leave, great benefits and an awesome work culture. You’re at odds on for a rewarding career!

Sound like a fit? Apply here.

Featured event: counting down to YOW! 2014 Conference in Australia — November 17, 2014

Featured event: counting down to YOW! 2014 Conference in Australia

This is a promoted post from our friends and Kickstarter backers at YOW! Conference.

News & updates 3

Melbourne 4-5 December | Brisbane 8-9 December | Sydney 11-12 December

Over 2,000 tech professionals will learn from the best and are expected to attend YOW! 2014 Conference which operates across three cities, with 42+ Speakers39 Talks and 24 Workshops.

There are over 42+ national and international software authors, thought leaders and world experts presenting this year about the latest practices, technologies and methods in software development and delivery. Many speakers have not presented in Australia before so this is a great opportunity to learn from them while they are in town! You can download the list of speakers here.

Topics covered in 2014 include the latest in Agile & Lean, Microservices, Architecture & Design, Functional Programming, Big Data & Analytics, Web & UX, DevOps, Performance & Security, Mobile, and Languages.

Check out the 10 Reasons why you should attend YOW! 2014 Conference.

So your mind is made up. You’ve seen the line-up and the location. You will be attending YOW! 2014 Confence in December. Now a common challenge… how to convince your boss to let you go? You’ll find some information that will help you and your boss make an informed decision here

News & Updates 1

To make the most of the opportunity, YOW! also offers smaller workshops with some of the visiting experts:

These workshops are a great way to learn specific skills, network and brainstorm with international field experts, local thought leaders and other talented developers about the latest practices, technologies and methods. Don’t miss out as places are limited.

Learn more about the workshops in Melbourne on 2-3 December or  Sydney on 9-10 December.

Featured job: evening host, Hub Melbourne, Australia — May 4, 2014

Featured job: evening host, Hub Melbourne, Australia


Do you love innovation and the idea of coworking, collaboration and community? Do you love bringing some order to things, and connecting with and supporting amazing people? Are you committed to exceptional customer experiences?

If yes, then please read on.

Hub Melbourne is a professional member community that drives innovation through collaboration. They’re now looking for an evening host.

It’s made up of individuals, startups, social enterprises and large corporate, government and education institutes. At our centre is a ‘clubhouse’ – a coworking and innovation space on Bourke Street. They are part of a global network of almost 60 similar ‘Hubs’ around the world.

At the heart of Hub Melbourne is a core team of dedicated individuals whose role is to create an environment where diverse people, organisations and sectors come together, work on projects, swap ideas and innovate. They do this by hosting physical and online collaboration spaces, curating events for learning and networking and catalysing connections for our members. They’re constantly !innovating new ways to work and do business.


Their values are: Open, Collaborative, Autonomous, and Entrepreneurial.

Overview of the role:

An awesome evening host to collaborate with the team on all facets of the business.

Your role will involve:

  • Providing a welcoming environment for Hub members and space users
  • Supporting Hub members to ensure their Hub experience is an awesome and successful one
  • Space beautification
  • Events setup and breakdown
  • Daily coworking space reset at end of day
  • IT support (shared with day host)
  • Identifying and implementing continuous improvement processes and procedures
  • Working as part of a dynamic duo with the day host

For this role, you must:

  • Dig the idea of innovation and collaboration (this is a deal breaker!)
  • Understand and participate in the digital world
  • Have a willingness to teach others
  • Have excellent research and networking skills – know the right places to look and people to ask
  • Be super-organized, flexible, process-oriented, and open-minded  Be willing to jump in and help wherever needed
  • Have a passion for space beautification
  • Be a hospitality super person with high standards of space cleanliness

What’s in it for you?

  • You’ll be a key member of an energetic and fun small core team
  • Enabling an inspiring and diverse network of over 200 people in-house and 7,000 people globally
  • Being part of a company with a vision and plan to make a difference
  • Working from one of the coolest workplaces in town (12.30-9.30pm, some flexibility with hours)
  • A full-time role based on Bourke Street
  • This role provides you with $55K incl. super plus phone allowance and professional development allowance

How to apply:

Please submit a two-minute video on why you would love to work with Hub Melbourne, plus a LinkedIn profile to:

Full job details:

Interview: Sydney local, Simon Crerar, editor of BuzzFeed Australia — March 23, 2014

Interview: Sydney local, Simon Crerar, editor of BuzzFeed Australia


Hannah DeMilta recently caught up with Simon Crerar, editor of BuzzFeedOz.

Your most recent role was with News Corp as their visual story editor before becoming the Australian editor of BuzzFeed. What are the important experiences or lessons you brought with you from your most recent role?

Continue reading

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