The Fetch Blog

Curated reads and events for professionals

Interview: Melbourne local, Nick Allardice — October 11, 2012

Interview: Melbourne local, Nick Allardice

This week, Community Ambassador, Deb Itzkowic interviews Nick Allardice, Australian Director of

Twitter: @NickAllardice

My interview with Nick, the Australian Director of, began by him excitedly telling me about the mornings’ momentus campaign victory. After bravely launching a campaign to end homophobia in the AFL only a few weeks ago, footballer Jason Ball managed to galvanise over 26,000 signatures on his campaign site and convince the AFL to broadcast “No to homophobia” ads on the stadium big screen at the preliminary final. A resounding success story!

So, what is

In the same way as YouTube allows anyone, anywhere to publish video content, is a platform that allows anyone, anywhere to start campaigns that they care about and push for change. began as a startup in America, which has begun to expand internationally and the Australian site was launched in August last year.

Since then over 600,000 users have joined the Australian site and thousands of campaigns have been launched. Nick explained that one of the great things about is that it is versatile in that it can support campaigns that seek to make change on a local, national and international level. Just by searching the site you can see its range and potential, with campaigns launched all over the world about almost every imaginable issue.

Inspire us with some more of’s success stories…

Nick reels of a number of stories, starting with this one about a local issue. A community of parents launched a campaign to petition the NSW Education Department to stop cutting trees down in their children’s local primary school yard, and were successful in stopping the tree logging after their campaign reached a few 100 people.

On the international front, Morgan, a 22-year-old Melbourne woman was inspired to launch a campaign to get Lindt and Ferrero to commit to making chocolate without any involvement of child slave labour. Amidst researching where she could buy Easter chocolate bunnies for her younger brother, she found that these two companies were the only ones who had not made the commitment to ensure that their supply chains were child labour free. Morgans’ campaign went viral, collecting over 110,000 signatures in only 48 hours. A few days later she was negotiating with the COO and Global Head of Supply Change of Lindt and Ferrero and two weeks later, both companies had made commitments to have their supply chains “100% audited” by 2020.

While there are many successful campaigns, just a brief browse on reveals that there are many more that are not. Nick explains that is not a “magic bullet” and that the successful campaigns are ones were the campaigner is dedicated, determined and believes in their cause and they use as an effective tool to spread their message.

How does differ from other online social campaign sites such as GetUp!?

Nick explains that unlike GetUp!, which is an online campaign organisation that has its own agenda set by its members, Change.corg is a platform that anyone with any agenda can use to support their cause. states that their site is an “enabler not a driver” for social change, a tool that anyone can use to effect social change.

Nick points to the many opposing campaigns that co-exist on to demonstrate that is able to support all views. The sites’ underpinning philosophy is to support more active and engaged citizens, to be the “marketplace of ideas that lead to changes that affect society”. However there are some limits to the campaigns that are hosts as Nick explains that campaigns that incite violence or promote hatred are removed from the site. has inbuilt community moderation, were campaigns can be flagged by users for inappropriate content.

How is funded? allows social organisations, for example Amnesty International to advertise on the site and sponsor petitions. Nick explains that organisations that want to find new members who are passionate about their issues can connect with like-minded people through

What does it mean that is an accredited B-Corporation?

B-Corporation is an American based accreditation body that ultimately a form of recognition that an organisation is a social enterprise, that is a for-profit company whose core purpose is to have a positive impact on the world.

What do you think is the biggest issue that needs to chance in Australia today?

Nick immediately responded that the biggest challenge is disempowered and apathetic people. is impacting on this not only by providing tools to enable people to do something about the issues that they are passionate about, but seeing the success stories also inspiring them to take action, which then spurs others to believe that change is possible and they can do it too.

WOW! I’m inspired… off to start my first campaign.

Interview: Melbourne local, Danny Almagor — September 3, 2012

Interview: Melbourne local, Danny Almagor

Name: Danny Almagor
Twitter handle(s): @atanajurat
Works: Late at night.

What is Small Giants and where does this purpose lead you?

Small Giants is a company dedicated to creating nurturing and supporting businesses we think are making the world a better place. It leads us to meeting lots of amazing people.

Congratulations on being awarded Ernest & Young’s 2012 Social Entrepreneur of the Year – how does social differ from traditional entrepreneurship and what can companies do to become more conscious of their impact?

I think the term social enterprise should be renamed ‘business as usual’ and those that do not have a social and environmental agenda should be called ‘crap business’ or ‘business that adds no real value outside of itself’. There is nothing inherently bad about profits, but there is much good in caring about the people and environment around you.

You’ve registered Australia’s first B Corporation – what is this and what does it mean for Small Giants?

B Corporations believe that we can use business to solve social and environmental problems. It is a certification guaranteeing you are the real deal in ethical and sustainable business. We feel very honored to be a B Corporation and take it very seriously. We hope that this will spawn a large community of B Corporations in Australia and together we can be a strong force for a different way of doing business here.

You’re the resident Social Entrepreneur at RMIT and were also RMIT’s Alumnus of the Year 2009 – do you think universities can create entrepreneurs? Are social entrepreneurship elements being taken across to other disciplines and courses?

My role at RMIT is a great one but it is hard to see universities, with their complexity, bureaucracy and numerous competing agendas deliver what entrepreneurs need – less complexity, bureaucracy and competing agendas. Universities must still try, but I think the school of hard knocks is the best place to learn. Start a business, by your third try, you have just become an entrepreneur. As for cross discipline and cross course work, yes, elements are being taken to various disciplines, but more work needs to be done. Social entrepreneurship is an idea that should exist in every facet of our lives, or maybe we should call it social innovation. Fashion, engineering, art, science, teaching; you name it, there is a way to impact those around you in a positive way.

What was the process like when you started Engineers without Borders and what is a humanitarian engineer to you?

A humanitarian engineer is one who sees the plight of the poor and disadvantaged as part of their mandate as an engineer. Engineers are the interface between technology and people, and as such hold an incredible power to effect meaningful and lasting change for so many people. Water, sanitation, energy, infrastructure, connectivity, access, health. As for the start of EWB, the most important trait of all for anyone starting a business or a non profit is persistence. Never give up.

“Comparison is the death of happiness” is a quote you refer to often – what are your tips for staying happy and focused?

Balance. Think Mr Miyagi in Karate Kid. The problem I find is that everything keeps changing so balance is a dynamic target, but well worth pursuing.

What’s your favourite neighbourhood in Melbourne?

I work in St Kilda and love it. The Sun seems to shine there more often.

What’s next and when do you stop?!

I don’t understand that last word. Actually, its 1:30am so maybe its time for bed.

What next?


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