The Fetch Blog

Curated reads and events for professionals

Mapping the future of The Fetch: Kickstarter campaign now live — August 23, 2014

Mapping the future of The Fetch: Kickstarter campaign now live

Back the campaign now here:


The past three years have been an exciting whirlwind of a journey, as The Fetch grew from its humble beginnings as an email newsletter and side project into a vibrant and diverse community of professionals from around the globe. We’ve proudly watched it evolve, and even outgrow itself. This is a good challenge to have, and one that we’re now tackling with all of our passion – but we need our community’s continued support to make it a reality.

“Since becoming the Melbourne Curator, my life has changed dramatically in a very positive way. It’s truly been an ongoing journey of personal learning and professional growth. The Fetch has provided me with the opportunity to meet an exciting network of people across the digital, tech and creative industries who are eager to connect, collaborate, and share knowledge. ~ Kat Loughrey, Curator of The Fetch Melbourne

In order to build a true curated city guide for professionals across the globe, we’ve launched a Kickstarter campaign. There, you’ll learn more about our mission and what you can expect from The Fetch if we get your backing. We believe that in this cluttered, crazy digital world, in-person interactions are more important than ever, and we want to be the catalyst to make those happen.

We hope that you decide to support the campaign, and help us mold the future of The Fetch. We can’t thank all of our community members enough for all of your support and dedication. To help make this campaign a success, please share it with your friends.

In case you’re new to The Fetch community, here’s some insight from some of our amazing community members:

“I regularly recommend The Fetch to people looking to get involved in their local startup scenes — it’s quick, informative and brilliant. As a weekly reader, I’m a huge fan.” ~ Kathryn Minshew, Co-founder & CEO, The Muse


“The Fetch has allowed me to invest in my own growth. I have been able to forge new friendships, develop skills and pursue unexpected interests because of what The Fetch has put in my path. As a result of the things I am aware of in my community, I have become better equipped at guiding other people towards the resources they need to fuel their own aspirations and endeavours.” ~ Jackie Antig, City Ambassador.


“To feel the pulse of a city’s tech scene, I recommend subscribing to The Fetch. Regardless of whether you’re making in-roads into creative communities, or wanting to attend a web metrics meetup, each issue will have you both scrambling for your calendar and reading up on new and interesting projects!” ~ Rosanne de Vries, Community Manager, Campaign Monitor

Thank you again and we look forward to building something great with you!

Back the campaign now here:

Interview: Melbourne local, Nick Allardice — October 11, 2012

Interview: Melbourne local, Nick Allardice

This week, Community Ambassador, Deb Itzkowic interviews Nick Allardice, Australian Director of

Twitter: @NickAllardice

My interview with Nick, the Australian Director of, began by him excitedly telling me about the mornings’ momentus campaign victory. After bravely launching a campaign to end homophobia in the AFL only a few weeks ago, footballer Jason Ball managed to galvanise over 26,000 signatures on his campaign site and convince the AFL to broadcast “No to homophobia” ads on the stadium big screen at the preliminary final. A resounding success story!

So, what is

In the same way as YouTube allows anyone, anywhere to publish video content, is a platform that allows anyone, anywhere to start campaigns that they care about and push for change. began as a startup in America, which has begun to expand internationally and the Australian site was launched in August last year.

Since then over 600,000 users have joined the Australian site and thousands of campaigns have been launched. Nick explained that one of the great things about is that it is versatile in that it can support campaigns that seek to make change on a local, national and international level. Just by searching the site you can see its range and potential, with campaigns launched all over the world about almost every imaginable issue.

Inspire us with some more of’s success stories…

Nick reels of a number of stories, starting with this one about a local issue. A community of parents launched a campaign to petition the NSW Education Department to stop cutting trees down in their children’s local primary school yard, and were successful in stopping the tree logging after their campaign reached a few 100 people.

On the international front, Morgan, a 22-year-old Melbourne woman was inspired to launch a campaign to get Lindt and Ferrero to commit to making chocolate without any involvement of child slave labour. Amidst researching where she could buy Easter chocolate bunnies for her younger brother, she found that these two companies were the only ones who had not made the commitment to ensure that their supply chains were child labour free. Morgans’ campaign went viral, collecting over 110,000 signatures in only 48 hours. A few days later she was negotiating with the COO and Global Head of Supply Change of Lindt and Ferrero and two weeks later, both companies had made commitments to have their supply chains “100% audited” by 2020.

While there are many successful campaigns, just a brief browse on reveals that there are many more that are not. Nick explains that is not a “magic bullet” and that the successful campaigns are ones were the campaigner is dedicated, determined and believes in their cause and they use as an effective tool to spread their message.

How does differ from other online social campaign sites such as GetUp!?

Nick explains that unlike GetUp!, which is an online campaign organisation that has its own agenda set by its members, Change.corg is a platform that anyone with any agenda can use to support their cause. states that their site is an “enabler not a driver” for social change, a tool that anyone can use to effect social change.

Nick points to the many opposing campaigns that co-exist on to demonstrate that is able to support all views. The sites’ underpinning philosophy is to support more active and engaged citizens, to be the “marketplace of ideas that lead to changes that affect society”. However there are some limits to the campaigns that are hosts as Nick explains that campaigns that incite violence or promote hatred are removed from the site. has inbuilt community moderation, were campaigns can be flagged by users for inappropriate content.

How is funded? allows social organisations, for example Amnesty International to advertise on the site and sponsor petitions. Nick explains that organisations that want to find new members who are passionate about their issues can connect with like-minded people through

What does it mean that is an accredited B-Corporation?

B-Corporation is an American based accreditation body that ultimately a form of recognition that an organisation is a social enterprise, that is a for-profit company whose core purpose is to have a positive impact on the world.

What do you think is the biggest issue that needs to chance in Australia today?

Nick immediately responded that the biggest challenge is disempowered and apathetic people. is impacting on this not only by providing tools to enable people to do something about the issues that they are passionate about, but seeing the success stories also inspiring them to take action, which then spurs others to believe that change is possible and they can do it too.

WOW! I’m inspired… off to start my first campaign.

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