The Fetch Blog

Curated reads and events for professionals

Interview: SF local (by way of NZ), Catherine Robinson — December 9, 2012

Interview: SF local (by way of NZ), Catherine Robinson

This week, Auckland Curator Kim Lesch chats with Catherine Robinson, Director of Kiwi Landing Pad in San Francisco. Hailing from Manaia in South Taranaki, Catherine was part of the founding group at Xero and also at Aptimize,  and has lived in Seattle for seven years before recently moving to SF. She talked about how Kiwi Landing Pad (KLP) helps startups succeed and how important communities are to the startup ecosystem no matter where you are based.

Catherine Robinson

How did you end up in San Fran, working at Kiwi Landing Pad?

I moved to San Francisco after Aptimize was acquired by NASDAQ listed Riverbed Technology in late 2011. Previous to this, I was part of the founding team at Xero in early 2006. I left Xero to join ActionThis, an online project management tool which we pivoted in late 2008 to become Aptimize.

I joined as the Director of Kiwi Landing Pad in September 2012. This is the second time I have lived in the US. I lived in Seattle for seven years before returning to Wellington in 2005.

What does the Kiwi Landing Pad do to help Kiwi start ups? 

We help selected high growth New Zealand technology companies establish and grow their business in the USA. We do this through three key things:

  • A desk – get off the plane, take a seat and get started
  • An internet connection – no social security card, or US credit history required, we have all the core services a startup needs to start doing business
  • A social connection – the most important element. Companies need to quickly establish relationships and we have built a curated community of advisors, seasoned and experienced entrepreneurs, investors and companies at similar stages of growth

KLP Foyer

What are the biggest differences between Kiwi and American culture?

In business, I think of the US as 50 individual states – there are different time zones, levels of business formality, laws etc. to consider in each state. It’s important to understand and rationalize this as it can help make the transition easier because it helps to focus on one or two key geographical and cultural locations. The SF Bay Area for example has 8m people and a GDP of more than US $500 billion and the PST time zone makes the actual time only three hours difference during daylight saving.

For me there are three key differences between Kiwis and Americans:

  • Confidence: Americans believe their startup will be successful and that failure helps to build successes. They have the confidence to pick themselves up, dust themselves off and go at it again

Collaboration: The markets here are big and working with other companies through partnerships, building sales channels, marketing strategies are the most effective and efficient way to break through

  • Communication: Be concise, clear and straight up. Americans are very good at communicating what they want and they expect the same from you. No ums, yeah-nah-yeah’s or mumbling

What are your top three pieces of advice for those thinking about heading to the states with their startup?

Think in terms of building an ecosystem. Can you partner with companies in your market or where you share the same customer base? Can you leverage their partnerships and relationships? What about resellers? Co-marketing initiatives?

Marketing always works – but sometimes people confuse this with getting the levers and strategies wrong. Tweak, measure, pivot and constantly invest in ongoing initiatives until you get the formula that works for your business.

Always be prepared to pitch – a coffee is never just a coffee and catch up about the weather. Every meeting is a potential sale or opportunity.

Who do you feel you’ve helped the most? What made them successful?

Each company and entrepreneur is different; we customize the level of support to what people need. David White, CEO of IndieReign came over as part of a joint initiative between KLP and the Ministry of Business and Innovation. David spent one month here in KLP. He consciously worked hard at his pitch and focused on achieving his key objectives. We helped to accelerate IndieReign’s growth into the American market. David gained highly skilled advisors and secured partnerships that put him well ahead of schedule.

We did a case study of his time at KLP and it makes compelling reading because it is about doing the simple things right. Click this link to read the IndieReign case study.


What does the Kiwi Landing Pad hope to achieve in 2013? 

2013 is going to be a huge year for us.  We have been here for 18 months and we’re expanding our premises, making our network and services stronger and helping kiwi companies find opportunities and successes.

What are your five favorite spots in San Francisco?

  • The top of Twin Peaks, my pick for the best view of the San Francisco Bay Area.  As you walk to the top, the city, valleys and mountain ranges open up in front of you.
  • Magnolia Pub & Brewery where they brew the beer underneath the bar, sell growlers of their finest ale and serve it with pig ears and aioli.
  • Union Square for shopping, people watching and ice skating in winter.
  • Elite Audio Café for great coffee: they have perfected the art of flat whites and their latte art is spectacular.
  • Marlowe is an institution in SoMa and is owned by a very talented kiwi named Anna Weinberg.  Mmm Brussels sprout chips.

Thanks for chatting to The Fetch, Catherine! 

Interview: Sydney local, Lauren Anderson —

Interview: Sydney local, Lauren Anderson

For our last Sydney Local Profile of 2012, Solange Francois from the Fetch Community Ambassador Team posed some questions to Lauren Anderson of Collaborative Consumption.  

Name: Lauren Anderson
Twitter handle: @l__anderson 
Blogs at:
Works: Community Director at Collaborative Consumption Hub

Tell us in a few words what collaborative consumption is about:
Collaborative consumption describes the reinvention of really old market behaviours – such as bartering, swapping, lending, renting and sharing – that have been supercharged through social, mobile and location-based technologies to enable us to share and exchange all kinds of assets, in ways and on a scale that have never been possible before this time. Our work over the last 2.5 years has been to spread the idea of this socio-economic shift, connect the entrepreneurs building companies based on these principles and grow the community of people passionate about these new ways of getting access to the things we need.

What were you doing before you got involved in the movement?
I was working as communications manager of a national architectural practice, but had spent most of my spare time in the two years leading up to this new role exploring the social innovation space and volunteering with a range of social change organisations such as the Brightest Young Minds Foundation, Australian Social Innovation Exchange and Project Australia. It was these organisations that really sparked my passion for social change.

How did you finally get involved?
I was fortunate enough to meet Rachel Botsman (founder of the collaborative consumption movement) through my involvement with the Brightest Young Minds Foundation. When I heard her describe this cultural shift that was the foundation of her first book, ‘What’s Mine Is Yours: The Rise of Collaborative Consumption’, I was absolutely hooked by its potential and when Rachel asked me to join with her and grow the movement around the launch of the book, I couldn’t refuse! It has been such an incredible, eye-opening and life-changing experience so far, and I am so grateful to be on this path.

What makes you jump out of bed every day?

I am constantly inspired by innovative ideas that really question the way we live our life and that make it easier for us to be more conscious citizens, and also the role that technology has to play in that.

From businesses like GoGet car share, to services such as FoodConnect and ideas such as co-working and Airbnb peer-to-peer accommodation, we are getting connected back to what’s important – our community and our environment.

What are other issues that you are passionate about?
I am really passionate about the role women play in business and government, and want to make a contribution to encouraging more women’s voices to be heard – which is both about creating the opportunities within our current society and also doing more to encourage women to get involved in the first place.

Who inspires you?
I am inspired by women like Jacqueline Novogratz, who founded Acumen Fund, an investment fund focused on social innovation solutions in emerging markets. I’m also inspired by Sheryl Sandberg (COO of Facebook) and the commitment she shows not only to being a stellar career person, but also living a balanced life with her family.

Have there been challenges along the way in your career? How did you overcome them?

The biggest challenge I have faced personally is giving myself permission to dream big enough and then acting upon those dreams.

I think it’s a rare thing for Australians to truly believe anything is possible, and while there are some incredible high achievers in this country, we generally doubt ourselves more than believe in ourselves. Having exposure to some incredible entrepreneurs overseas and surrounding myself with highly creative people helps me to dream bigger and make better things happen!

What books are you currently reading?
I have slowly been trying to get my way through the amazing reading list of 99 Best Business Books’ on The Personal MBA’s site, and am currently finishing ‘Influence’ by Robert Cialdini, ‘Where Good Ideas Come From’ by Steven Johnson and Katie Couric’s ‘The Best Advice I Ever Got’. Reading these is interspersed with me watching The West Wing series for the first time!

Thanks for sharing your thoughts with The Fetch, Lauren!

About our Ambassador // This article was contributed by Community Ambassador Solange Francois. She is a marketer and lover of creativity, great words, people and ads and has a passion for psychology and lifelong learning. You can connect with Solange through her blog or on Twitter @solangefrancois

Interview: London local, Laura Scott — November 23, 2012

Interview: London local, Laura Scott

London Community Ambassador Amanda Foley recently had a chat with London local Laura Scott. Laura is a passionate cyclist, vegan, longtime Londoner,  editor of  The Locals and social director at MEC. Here’s what she had to say about life, London and beekeeping!

You’re a Canadian expat who has lived in London for 5 years now. What draws you to the city and keeps you here?

There is always so much happening in London, it kind of sucks you in. It seems like there is a new exhibit or lecture every other week. In many ways London lets you make of it what you want… there is just so much on offer.

What’s your background, and how did you end up becoming at Social Director for a large agency like MEC?

I completed my masters at Goldsmiths, University of London in Media and Communication. It seems funny now, but I was really interested in the way that social would impact cultural production and the ways in which brands would eventually seek to appropriate online cultures. I guess I was studying what was happening online at the right time, and was lucky enough to get into digital strategy as brands were starting to use Facebook and blogs.

What inspired you to create your website, The Locals?

I had been writing for other publications for a number of years, but never felt I was getting the opportunity to write about the things I am passionate about. I had debated starting my own site for a while, and then all of a sudden it seemed like all my friends were quitting their day jobs to start their own companies, from coffee shops to furniture design. Seeing the dedication to their various trades, really inspired me to not only document what they were doing, but this cultural movement of creators taking place across the globe.

The Locals currently has writers in London, New York, Venice and California . Where else else would you like to cover?

I would love to cover the nordic countries. I have been to Iceland, Sweden, and Norway a number of times and have completely fallen in love with the landscape and the people. Not to mention the incredible design, fashion and passion for food.
I would also love to feature more about Toronto on the site – its my home town, and there are some really interesting things happening there from food trucks (they are a gourmet experience there – trust me) to nuit blanche, the annual all-night arts festival.

As a passionate Londoner and an even more passionate cyclist, what are your top three tips for cycling in our fair city?

  • Get a bike you love! It is so important to make sure you get a bike that fits you, and that you are comfortable riding. I cycle daily and can honestly say every morning when I go to get my bike out I get excited – its the best part of my day.
  • Don’t worry about holding up other traffic. They may honk at you, but being more visible and taking a primary position is the best way to stay safe. Only let people past when you feel safe.
  • Get a good waterproof jacket. it is London afterall

What’s next?

I am currently looking at bringing the Locals offline and running talks/workshops where we can start to showcase some of the interesting things local business and people doing. I want to find a way to bring people together to celebrate and encourage the maker culture that has been emerging over the last year.

On a final (funny) note, we hear you’re a “Wannabe Beekeeper”. What is it about Beekeeping?!

A couple of years ago I read an article which mentioned that there had been a drop of 54% in English honey bee colonies over the last 20 years. I remember reading this and becoming quite concerned as the Food and Agriculture Organisation of the United Nations estimates that out of some 100 crop species which provide 90% of food worldwide, 71 of these are bee-pollinated. In fact in the UK, the government have stated that “the value of pollination to UK agriculture is £440 million per year”. So basically bees are pretty essential to our food chain. The more I read about the global decline of bee populations, the more it made me wonder if this is our warning. Has the bee become our canary in the coal mine? Shortly after I took beekeeping courses as I wanted to learn more about bee conservation and how we can help protect the species.  Right now I have the beekeeping outfit… just need to find somewhere in London to keep them.

Thanks for chatting to The Fetch, Laura! 

Double Interview! Dash and Claire Bring Founder Institute to Perth — October 29, 2012

Double Interview! Dash and Claire Bring Founder Institute to Perth

This week Perth curator, Justin Strharsky, interviews Dash Dhakshinamoorthy and Claire Robertson about why they’ve decided to bring start-up accelerator Founder Institute to Perth.

Why Founder Institute?

Claire:  There are certainly a lot of accelerator programs and in most cases choosing to start one will mean developing your own program and leveraging only your own connections. Founder Institute exports their model around the world and have a proven track record: 41% of the 500+ startups that have graduated receive funding within 18 months of graduation. How do they ensure that figure stays impressively high? By connecting each local chapter into a network of awesome mentors and making it possible to bring some of these guys to our city, by providing really amazing course material, and by selecting candidates that demonstrate entrepreneurial prowess.

Dash:  There are obviously many incubators and accelerators around. As a frequent traveler to the Valley and also to startup hubs around the globe, I am familiar with some very good ones too.

However, in my view, there are two types of accelerators:

  1. Location based : Those which are extremely successful in a particular ecosystem like the Y-Comb model. These are like the top universities of the world – they are institutions that cannot be replicated in other locations.
  2. Those that can be scaled and globalized as they become feeders to the location based ones. These are like the INSEADS other top notch universities that have successfully replicated their models elsewhere.

The FI is one such model that has managed to build the fundamental elements of a successful accelerator (content – community – connectivity : my words) in a hugely scalable model.

  • Content – very strong entrepreneurial learning content that underpins one’s knowledge into a solid practical grounding.
  • Community – systematically builds a very collaborative community my moving away from traditional economic models of “winner takes all” to a “rising tides raises all boats” model.
  • Connectivity – connects the local ecosystem to other global ecosystems. Being connected to the world is a huge skill and entrepreneur cannot live without but the venture more often than not keeps the entrepreneur stuck to his ideas and the immediate ecosystem. This may lead to the fact that the entrepreneur may not be aware of what is going on in his space in other parts of the world which he/she can leverage on. So a good program systematically imposes the need to be globally aware and to keep one’s fingers on the pulse of the innovation cycle.

FI’s vision is to “Globalize Silicon Valley”.  Don’t we have enough Silicon Valley mythology and hype in start-up land?

Dash:  In my view the terms FI refers to when it says it aims to “Globalize Silicon Valley” is not about any myth or intention to create Silicon Valleys around the world – this is like saying “globalizing the Vatican” – an impossible task.

What it means is to systematically instil the key ingredients of successes of a vibrant ecosystem around the globe such as:

  • Building a strong entrepreneurial competence and excellence – through its content and curriculum of teaching entrepreneurs as opposed to teaching “about” entrepreneurship as most entrepreneurship programs aims to do.
  • Being mentor driven: where more successful members of the community spend time and money to help others become successful
  • Success is Celebrated and failure tolerated and not derided
  • Where resources are mobile and boundaries are porous.

By instilling these qualities early in the game, avoids many trial and error an ecosystem has to go through to arrive at the same point by self-learning and this will only waste time and money and may be counter-productive for entrepreneurs. We need to work on the entrepreneurs fast and not try to fix the system from ground zero if we can stand on the “shoulders of giants” and learn from them.

Claire:  Yes, I agree we have enough mythology about the valley, but this isn’t mythology. FI’s program is recognised by incubators and investors around the globe as a trustworthy qualifying process that reduces the risk associated with investing in a new concept or idea. The ideas that have been through the FI process have been subject to a rigorous process of validation and development, and the founders that participate are passionate, smart, and entering into “startup land” with their eyes open. The other real strength of the program is the connections the participants form that can help them on their way; it’s more about globalizing the strong, well connected community in the valley, supporting the creation of a strong local ecosystem that is plugged in to others around the world.

Do you see any unique characteristics of the Australian start-up ecosystem worth nurturing?

Claire:  Aussies tend not to embrace jargon and buzzwords to the same extent as our American and European counterparts. Aussies are also honest (perhaps a little too much so) about their limitations. The result is a very straight-talking community – I love that.

Dash:  As an Asian coming into the system, I obviously don’t have deep insights into the ecosystem. However, the advantage I may have is I don’t have any baggage and see everything with “new eyes” – another skill needed in innovating something.

So the Australian ecosystem in my view:

  • Comprises of very smart and educated population and as such can be a very good testing ground for startups before they scale;
  • The entrepreneurs I see here are as hungry and ambitious as I’ve seen in other parts of the world – however, there appears to be a fast growing population of young people wanting to be startup entrepreneurs and want to learn from their peers around the globe
  • People are more willing to collaborate with each other than their Asian counter-parts. Maybe this is a cultural thing in Asia where people are more secretive and protective of their ideas.
  • The most unique thing I see is : there is a lot of “old” money in WA and if there are credible “dealmakers” who can help these folks with old money understand how tech startups operate and help them manage their risks, you probably would witness a steady growth of angels and VCs emerge. To ensure this happens, we need to build entrepreneurial competence and excellence fast, showcase some really solid success stories and build trust quickly in the ecosystem to ensure more old money fuels new innovation.

Is there an unfilled need here in Perth that you think FI will serve?

Dash:  The gap as I see it:

From the startup entrepreneurs perspective:

  • Lack of a place to learn how to become successful as a startup
  • Lack of a platform that can connect the entrepreneurs to the three key elements needed for a successful of startups: money, markets and mentors.
  • Lack of seed stage capital and a structured angel investment community

From the perspective of VCs and angels:

  • Lack of ideas that can scale – not enough deal frow
  • Good ideas are far in-between

From the Old Guard of the Economy:

  • No idea what a startup is
  • No immediate motivation to help innovation as the business in resources is thriving and there are no “pain points” to create an innovation culture immediately
  • Better to invest in “what we know” than what we don’t know.

So the FI closes all these gaps through its education, connection to global mentors and its events. Every single of its events can be a big education for all the above target audience.

Claire:  The inaugural Startup Weekend really underlined to us that Perth is a city full of motivated people with great ideas. The difficulty when you start work on a new idea is very often staying on task, setting deadlines for yourself and your co-founders or team, working out what you need to do and who can help you do it. It’s also hard to start something whilst working full-time. This has been the kind of feedback I’ve heard from the teams from SWPerth and FI offers a great solution to those issues: you can do the course whilst working since the sessions are at night, you have a mapped-out curriculum that ensures you think through all the critical elements of your new startup, and you’re held to account with progress reviews from awesome mentors periodically during the program. By the end of the 16 week period you will be ready to launch.

FI calls itself “The World’s Largest Accelerator” but much of the program focuses on a curriculum of training.  What’s the ‘accelerator’ bit?

Claire:  Deadlines are hard to stick to when you’re working alone or in a small group, on a project that isn’t generating revenue yet. It is really common for startup businesses to take many months or even a couple of years to get to launch, by which time technology may have moved on, or you find that you’ve developed a product that is not something people actually want and will pay for… and you’ve spent all your cash! FI keeps the founders in the course on task, picks out the really critical things they MUST attend to, and reduces the “head-scratching time”… you know, all those minutes, hours, days you can spend thinking about what task to tackle next.

What can you tell us about the curriculum?

Dash:  The curriculum has 3 components to it and will be divided into 15, 3.5 hour sessions:

Phase 1: Idea Refinement Stage

This stage has the following topics that entrepreneur needs to cover:

  • Startup Basics
  • Vision and Values
  • Startup Research
  • Naming and Branding

Phase 2: Business Set-up

Has the following components:

  • Startup Legal /IP
  • Cofounders Hiring/Firing
  • Revenues/Cost/Profits
  • Product Development

Phase 3: Launch Planning

Topics include:

  • Outsourcing/Suppliers
  • Marketing/Sales
  • Presenting/Publicity
  • Fundraising

As you can see these are the key elements any startup entrepreneur needs to know. The overarching philosophy of the content is: experiential enterprise education. Its a content not about theories or rhetoric but what working knowledge one needs to know to build a successful venture.

A good example is on playing a chess game or playing a musical instrument – both require creativity and rigor. The content infuses rigor, the community and connectivity bit opens the entrepreneur to serendipitous discoveries and the combination of both is in my view lethal for the creation of a successful startup.

FI does testing of applicants and you as local leaders.  What kind of testing?

Claire:  The application process is part subjective and part quantitative. The subjective part is all around you, what your ambitions are, what ideas you have and so forth, the quantitative part is designed to test both your fluid intelligence – they type of intelligence linked with ability to learn quickly from experiences and identify patterns – and also to identify what personality traits you have that make you more or less well suited to entrepreneurial work.

Dash: Basic logical thinking, fluid intelligence and pattern recognition.

Any entrepreneurial opportunity is a result of three key things that trigger what one would call the EA – or entrepreneurial awareness:

  • Domain knowledge
  • Interest
  • Social networks

The test is to establish the fitness level of an entrepreneur and where he can build on quickly.

What was the strangest question on your tests?

Claire:  If I told you I’d have to kill you!

Dash:  The questions challenged my “business as usual” thinking to its core – it forced me to think outside the box and also forced me to realize there are 2 levels of thinking that goes on in a person : the “visible” logical thinking bit and also the other more subtle thinking bit that goes on behind – the subconscious mind. The entrepreneur need to harness both.

FI also has an equity sharing pool – what can you tell us about that?

Claire:  In my opinion this is the “secret sauce” in the FI model… Successful graduates of FI have the option to donate 3.5% of the equity in their company into a Bonus Pool. The mentors and graduates of that semester, the local Co-Directors (me and Dash) and FI HQ all share the upside of that equity when any of the companies in the graduating semester have a liquidity event or exit. So that means you share in the success of your classmates, and also that myself, Dash and the mentors you’ve met are all personally incentivised to continue to support one another after the semester ends and help the graduates move towards incubation and/or funding.

How do people learn more or sign up?

To learn more about FI and the course visit the website.

To complete the interest form (first step in application) please visit We’ve negotiated free applications for Perth’s first semester.

Our first event, the Startup Pitch Bootcamp will be November 20th, 6.30pm at Spacecubed – it’s free and everyone is welcome whether you plan to apply or not – come along and see what we’re up to! Follow @PerthFounders on Twitter to be the first to hear when tickets become available in the next few days.

Claire:  If you would like to catch up in person with me, email me at and we’ll arrange a time to meet at Spacecubed – our major sponsor and the venue where all FI events will be held.

Event Review: CBA Women in Focus — August 5, 2012

Event Review: CBA Women in Focus

This review of Spotlight on Entrepreneurs: Technology Series by CBA Women in Focus is brought to you by Sydney Community Ambassador, Rebecca Law of Nourish Co.

Arriving at the inaugural Spotlight on Entrepreneurs: Technology Series in Sydney last week expecting to hear from a panel of tech-experts, it was surprising to learn the four women on the panel had little or no technology experience prior to starting their own business. Yet, without doubt their tech-driven businesses have been a resourcing success and arguably, they’re part of a generation of tech-entrepreneurs putting Australia on the map.

Here’s why

Pascale Helyar-Moray, founder of Style Rocks explained there are two types of people in the technology space: the ‘’hustlers’’ and the ‘’’hackers’’. These four women unanimously agreed they’re the ‘’hustlers’’. They saw a gap, believed in their idea and got extremely good at delivering their elevator pitch. It’s no coincidence that three of the four came from a background in marketing and have a talent for inspiring and connecting.

The panel agreed, it takes two to tango. The ‘’hacker’’ is every bit as important in getting the venture up, running and on the road to success. Finding and building a relationship with the right ‘’hacker’’ was also key. Pip Jamieson co-founded The Loop with Matt Fayle, ex-Digital Director of MTV. The Loop also continued to use an in-house team of developers. For Kath and Pascale it took a little longer and some hard learned lessons. What made the difference for these two women was getting connected, for Kath it was having the right mentor, whilst Pascale sought an investment partner with the right connections and know-how.

7 tips from the panelists

  1. Collaborate with the Right Partners
  2. Remember, from little things big things grow: think big, start small and then, scale appropriately.
  3. Disrupt or be disrupted: innovate, evolve and be dynamic
  4. Be driven by the desire to impact not $$.
  5. Think like a customer
  6. Make it personal: find ways to personalise and tailor the online experience.
  7. Harness your fear or your fear will harness you.

The take away message

To be a successful technology entrepreneur is more about understanding your audience and mastering your elevator pitch than being an expert developer. That said, without the right ‘hacker’ you’re big idea probably won’t get far.

  • If you’re a hustler, go find your ‘hacker’!
  • The time is now! There are plenty of incubators, venture capitalists, angel investors and entrepreneurs out there just waiting to hear your idea.

Meet the panel

Pip Jamieson, Founder, Ex-Head of Marketing with MTV NZ turned creative and online entrepreneur.

Kim Chen, Co-Founder, Tjoos and StartupCamp: A management consultant turned social entrepreneur with a passion for sustainability

Pascale Helyar-Moray, Founder, StyleRocks: Corporate marketer turned jewelry designer and online entrepreneur.

 Purkis, Director, Le Black Book: Ex-fashion PR with a love of technology became one of Australia’s youngest online entrepreneurs.

Joshua Tanchel, Partner, Deloitte: Start-up specialist with his finger on the pulse of technology, retailing and the future of consumer behaviour.

Women in Focus

Started by the Commonwealth Bank with the aim of helping inspire, inform and connect Australian women with other women in business locally and globally. Women in Focus run an online community and events nationally. Get connected, inspired, and informed by Commonwealth Bank’s Women in Focus community on Facebook, Twitter or check out the tags #WomenCan and #faillearn

About our Ambassador // This review is brought to you by Community Ambassador Rebecca Law, the Director of Nourish Co and a mindful marketer. She is passionate about inspiring positive change, meaningful communications, health, wellbeing and creating authentic customer relationships. Rebecca collaborates with brands and agencies, helping them to become mindful marketers and create happier, healthier communities of customers. Connect with her via Twitter or drop her an email.

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