The Fetch Blog

Curated reads and events for professionals

10 incredible Instagram accounts to follow right now — August 7, 2015

10 incredible Instagram accounts to follow right now

65% percent of people are visual learners, so it’s no surprise that brands, companies, and communities have taken to Instagram to share inspiration and information in engaging visual formats.

Eye candy with a bit of brain food is hard to resist, so we’re sharing ten incredible Instagram accounts that offer both. Follow along to fill your feed with new learnings and beautiful imagery daily:

  1. NASA

    NASAA feed that’s literally out of this world, NASA showcases planets, new technology, and all things celestial. Explore the universe through incredible videos and photographs while learning about each item shown.

  2. I Have This Thing With Floors

    ihavethisthingwithfloorsThoughtful design is everywhere — even under your feet! This insanely popular account features photos tagged with the signature hashtag, #ihavethisthingwithfloors. Photos of the gorgeous surfaces serve as a reminder to stop overlooking beauty (no matter how small) around you.

  3.  From Where I Drone

    From Where I DroneThis drone photography and cinematography offer striking, unseen perspectives of beaches, buildings, and people around the world. Are you a digital nomad or remote freelancer? Use these extraordinary images as inspiration for a future global work location.

  4.  Adventure Patch

    Adventure PatchGo to some of the best-known parks and places (with patches of each destination, held up ‘Dear Photograph’ style) with Keegan Jones, a talented Product Designer and adventurer who curates tagged images from the community.

  5.  Hand Drawn San Francisco

    Handdrawn San FranciscoA global tech community and adored travel destination, this brilliant account features drawings of some of the city by the bay’s most popular sights. Additionally, discover lesser-known places and hidden gems, as loved and sketched by artist Thomas Leach.

  6.  Folk Magazine

    Folk MagazineFolk Magazine inspires followers to live an authentic life. See beautiful environments as shown by the people who call them home, including ‘story-telling ramblers’ and millennial wanderers.

  7.  Coffee Cups of the World

    Coffee Cups of the WorldFolks around the world love coffee, as evidenced by the massive presence of the caffeinated beverage on Instagram. More than the lattes and cappuccinos, however, are the eye-catching cups the coffee is served in. Don’t miss the quotes, puns, brilliant business logos, and a medley of day-brightening patterns and colors.

  8.  Escape Your Desk

    Escape Your DeskYou’ll never want to break free of your office more than after looking through images posted by this account. Captures include creative workspaces, coffee shops, parks equipped with Wi-Fi and more. Get out there!

  9.  Breakfast in Sydney

    Breakfast in SydneySnapshots of Sydney’s best breakfasts may inspire you to prepare a delicious plate of your own. Arguably the most important meal of the day, breakfast will provide you with all of the energy you need to knock tasks off of your to-do list.

  10.  Passion Passport

    Passion PassportFollow some of the globe’s most active adventurers who capture breathtaking shots daily. Your next project may be your Everest, but you’re sure to find inspiration for accomplishing whatever you set your mind to after scoping out these photos.

Interview: Jess Ho, food blogger and new media restaurant wunderkind — August 4, 2013

Interview: Jess Ho, food blogger and new media restaurant wunderkind


I’d never Instagram a coffee, and at times I really can’t be bothered with taking snaps of my food, but it won’t stop me from looking at it. If you take a good photo of something I can consume, I’ll look at it.

Who is ‘ThatJessHo‘? When you combine a provocative personality and solid chops in hospitality, you get Jess Ho, the result is rave reviews and loyal customers. Notorious food blogger Jess chats with Melbourne ambassador Jacq Shields about how the future is shaping food and the art of eating.

Which restaurants and bars do you think are doing inspiring stuff around the globe?

That depends on who the restaurant is and what they’re appealing to. I’m still in the camp that believes that there is a place for fine dining as well as casual dining. Roberta’s in New York has a radio station operating from their courtyard and they have a back room where they hold a $180 per person degustation that you have to book a month in advance. They do it all. They’re a casual bar, an eatery, a pizzeria, a media centre and a fine-dining restaurant. It’s the kind of concept and execution that makes someone like me jealous. It’s genius.

And of course, the whole Lucky Peach/McSweeny’s/Chang thing is wild. They are three of my favourite things as one. But that’s more about running a business and a brand than it is a restaurant. If you are not familiar with Lucky Peach, that is the quarterly food magazine produced by chef David Chang and McSweeny’s.

What they have created is part-literary magazine, part-friends chatting about cooking and mixing in comments about art, recipes, ideas, innovations that are explored and discussed at leisure. The thing that people don’t realise is that they’re selling it as “cult” when it is obviously mainstream and it is a total branding exercise for the brand of Chang.

Chin-Chin-barImage credit:  Jess’s previous canvas for pop-up conversational art stuff at Chin Chin

You were the new media manager for the insanely popular Thai restaurant Chin Chin until recently. What does being a new media manager in the hospitality space involve?

Yes I left the Lucas Group as their brand manager over a month ago after just over two years at the helm to work on Bottle Shop Concepts with Dan Sims and focus more on DirtyPlayground [more below]. Basically my title had the term “new media” not “social media” in it because the job involved more than just communicating on social media platforms. It was about coming up with new ideas of communicating externally from the business and having the freedom to facilitate projects like Chin Chin Wall of Art, which is a year-long projection project run by Kat Clarke.

The Chin Chin Wall of Art is a not-for-profit independent contemporary art space for the moving image that you can see from the restaurant. The projection wall offers a broad range of video works from local, emerging, established and international artists.

I no longer believe in the media release and when I was working for the company, instead of sending one out for the launch of our second restaurant, we created a video clip instead. That being said, I still communicated with traditional media, just in an untraditional way.

What do you see as the ‘must do’s’ in the social media space for any cafe or restaurant?

Establish a voice and tone, understand your audience and boundaries and be prepared to make fun of yourself.

Due to your success in this space, you were sitting pretty with Chin Chin listed as number two on restaurant review and recommendation website, Urban Spoon. What things contribute to getting a high organic ranking?

I’d say it is the amount of talk that surrounds you; it’s Twitter, Facebook, blogs, reviews, people feeling like they have to get online and rank you. People feel open, casual and as if they’re already part of the restaurant and experience when they get there.

Internally, though, it’s about high standards of service, product and atmosphere. There’s an incredible amount of training that the staff go through and it’s the personality and skill of a good service person that makes you think it’s natural.

What’s the acceptable daily limit for Instagramming coffees and food?

Ha! It depends who you are. I’d never Instagram a coffee, and at times I really can’t be bothered with taking snaps of my food, but it won’t stop me from looking at it. If you take a good photo of something I can consume, I’ll look at it. I’m guilty.

dirtyplaygroundImage credit: Dirty Playground takes over Bar Ampere

You recently launched Dirty Playground (with Mike Barker). Tell us more about this initiative and why you think art is important in the hospitality space?

Dirty Playground was initially Mike’s idea with the aim of supporting emerging artists by providing a space for them to showcase their work. This is possible through renovating under-utilised, unloved, forgotten and dilapidated spaces and reinvigorating them as a temporary artistic space and gallery. We are now working together and refining the idea.

At the moment we are doing this with the basement of duNORD. There were five businesses worth of rubbish in it that 110sqm space. However, from July 1 it’s being shelled while we look over artist applications to use to use the space as a temporary studio and gallery space for the following four months. Three successful artists will be picked by the team at duNORD, Mike and I, to access the space. This will be decided on who we think best outlines how they would use the premises in keeping with the chosen theme of Six Months of Darkness.

This is a concept we hope to repeat in other venues. We intend on having many spaces over a period of time and the themes in each space and the artists we work with, will be on a case-by-case basis.

What we do know is that the artists will always be young, emerging and looking for a platform to develop their work for public consumption. Hopefully, we fill that platform in a non-traditional way. At the moment, we’ve only looked at hospitality spaces because that is our background. However we’re approaching the local council and are also working on a laneway project.

Gertrude-Street-Enoteca-3Image credit: In Melbourne? Work or play over a drop at Gertrude Street Enoteca

What are your favourite places to hang in Melbourne?

I love the Gertrude St Enoteca for a casual glass or 10. Rockwell and Sons to chill out any time of day, and I always encourage people to eat more than just their sandwiches. Piqueos is a favourite of mine for everything and the guys who run it are complete dudes. The terrace of Epocha is a favourite of mine for wine and cheese. The Aylesbury Rooftop on a Sunday afternoon or a Tuesday night is pretty ace. Danity Sichuan is a personal favourite for large groups, and even people who don’t like spicy food love it. And of course, there is Gin Palace.

What events do you recommend heading to?

Events are pretty subjective, I generally try for the left-of-centre ones or those with an educational or interactive bent because I’m already immersed in the industry. I would recommend going to an event that is comfortable for your level and likes. For example, I would never go to a dessert crawl as I would be the most annoying and hyperactive person you’ve ever met after the first venue. I love wine, but wine dinners are become less and less appealing for me as I’d like to try wines from more than one producer in one evening. But hey, that may be your thing. The MFWF is full of gems, you just have to be confident in what you like.

About our contributor // Jacqueline Shields’s inquisitive nature sees her say yes to pretty much anything – a Tough Mudder, an African Safari, sailing down the Nile in a felucca and even a HTML workshop. And each and everything she tries, she takes great joy in writing about. Follow her via @hillrepeats.

Event Review: 2013 Marketing Trends — December 4, 2012

Event Review: 2013 Marketing Trends

What: Networx Marketers Meeting
Topic: 2013 Marketing Trends
Where: Fringe Bar, Sydney
When: 27 November 2012

With the year almost over, now is a good time to review what’s happened in 2012 and make plans for the next year. What trends will be leading the charge in 2013? What platforms should we be using? What can we really expect? Solange Francois went along to Networx to find out.

The panel at Networx: 2013 Marketing Trends

The panel at the final Networx event for the year was a energetic one: Carl Moggridge, Communications Director at Naked Communications; John Batistich, Director of Marketing at Westfield Group; Shani Langi, MD at Play Communications and Alex Hayes, Editor of B&T.

They discussed insights around marketing, experiential, digital and advertising in front of an audience who were scrambling to take notes during the session, and ask questions at the end.

How can we source information on new marketing trends?

  • Look to what’s happening in Tokyo, Europe, Silicon Valley and other parts of the US for insights and trends that can be developed in Australia.
  • Keep an eye on what’s going on but also remember to not just chase trends. Ensure that you really look at who your customer and how they can be reached.
  • Look at industries and markets outside of your own to gain new perspectives and the ability to innovate.

Where is digital and social media heading?

  • Mobile is crucial. Ensure that every customer experience is optimised for mobile.
  • Social will become more embedded in businesses rather than just in campaigns. It’s growing up!
  • The biggest populations of the world are: 1) China 2) India 3) Facebook 4) USA. Social isn’t going anywhere – it’s enormous.
  • MySpace has been doing a lot behind the scenes. It has the potential to become a big player in 2013.
  • Nike is a good example of a company that has created a digitally enabled community. It has essentially become a technology company that sells products.
  • Retail is going social, vibrant and engaging. A good example is

How is traditional marketing changing?

  • Influencers are now advertisers, too. Bloggers, mums, dads and regular people have influence on how your product and service is seen. Consumers trust their peers.
  • Marketing is not just about inspiring or conveying a message, but also about providing tools and ways to do things to make lives easier.
  • Consumer-generated content like Instagram is becoming more relevant.
  • We can look to successful campaigns of 2012, such as Virgin Mobile’s ‘Fair Go Bro’, Coke’s ‘Share a Coke’ and Metro Trains ‘Dumb Ways to Die’ to see that brands that entertain are memorable.
  • We need to personalise messages and add value – too many emails are sent to customers and they’re opening them less.

How do we build a long-term strategy and adapt?

  • Look beyond your target market and see who is actually making purchasing decisions. For example, women influence two-thirds of shopping for men’s’ apparel.
  • Understand that digital natives use technology differently, for example, while older users search with keyword terms, natives often search in whole sentences.
  • We need to create profiles about our customers and use big data to gain insights.
  • Know how to measure effectively. Views and likes don’t mean that the message reached the consumer.
  • Spend time with your customers outside of a focus group. Experience living like them in order to truly understand them.

Alex Hayes summed it up for me with one of his comments: “We can talk about knowing what will happen in 2013, but who really knows?” It’s true. With the environment changing as fast as it is, we can be sure of one trend: it’ll continue to evolve. We must be adaptable in order to achieve our marketing goals and stay ahead.

About our Ambassador // This article was contributed by Community Ambassador Solange Francois. She is a marketer and lover of travel with a passion for psychology and lifelong learning. You can connect with Solange through her blog or on Twitter @solangefrancois

Interview: Sydney Local, Garry Trinh — July 22, 2012

Interview: Sydney Local, Garry Trinh

This fortnight, Nick Healy from DEC Communications speaks with Blurb Australia Community Manager and Professional Photographer, Garry Trinh about online book making and how social media is changing photography.

Name:  Garry Trinh


Twitter handle @garrytrinh

Works with: (Australia)

What does a day in the life of a Australia community manager entail?

I love my role at Blurb. I help Blurb engage with the photographic, design and creative book publishing communities in Australia and vice versa. I facilitate event sponsorships, manage Blurb’s Australian social media and community, speak at events and hold book making workshops. I get to do a bit of travelling around the country, so every week is a little different. I work with Sarah Stokely and we are the eyes and ears for Blurb in Australia.

Who uses Blurb?

Anybody with a story to tell. From experienced book designers to grandparents who have never made a book, Blurb has many different book making options to suit different levels of expertise.

Any tips for people thinking about using Blurb for the first time to make their own book?

The easiest way to start making a book with Blurb is to download a free copy of Booksmart from the Blurb website. My tip is to keep things simple, don’t overdesign your book and if your book is for an important event, try to get the book ordered early. Don’t leave it to the last minute. Allow time to make changes.

No matter how many times I’ve made a book, I still find grammatical errors and images I would like changed. The advantage of Blurb and print-on-demand technology is you can always go back and make changes in future.

What have you learned about people and photography while working at Blurb?

Photographers underestimate how much a photo book can help their careers. Many photographers are still not aware of how easy and affordable it is to publish their own photo book. People still leave things to the last minute.

Where do you get your information from?

I like to read the newspaper every morning (even though I own an iPad). Increasingly, the information I get from print is general interest in nature, whereas information I get from social media and blogs is much more specialised and targeted.

As an experienced photographer and online community manager, how do you think social media has changed the medium?

Social media has changed the way images are consumed in many ways, particularly around how people place value on them.

My partner is a writer and describes Instagram as visual Twitter. An image to her is just an image. Photographers place much more importance on images. Images become their livelihood and their reputation. With social media these images by photographers become problematic because there are multiple ways an image on social media can be contextualised and not all images are intended to be a visual form of Twitter. Some images are intended for galleries, should be printed large scale and should be read within a bigger body of work. Putting these types of images on social media just seems inappropriate and doesn’t do them justice.

There are exceptions of course, such as images by Baranovic and Oliver Lang, who have over 90,000 Instagram followers between them. They have published Instagram books and continue to transform mobile photography into its own legitimate art form.

What’s the most exciting change impacting the photographic scene in 2012?

I think the most exciting change impacting photography is the ability for photographers to publish their own bookstore quality photo books. There’s now a growing community of photo book collectors worldwide.

Do you use any mobile photography apps, if so, which do you use?

I use Instagram. I haven’t decided if it’s a good or bad thing. The way I work requires me to carry a camera that can capture high quality images at any time. Having a camera on my phone just means I have to constantly make decisions about what camera to use and what the images are for. Sometimes too many choices can be a bad thing.

Who has inspired you most as a photographer over the years?

I enjoy art as much as I enjoy photography. In the late 90s Trent Parke’s photographs made it acceptable for documentary photography to be viewed as art in Australia. His work opened many doors and his style has influenced a generation of photographers, myself included.

Have you created your own Blurb books?

Three books I currently have available in the Blurb bookstore.

Where can people see your work?

I have an exhibition currently on at Slot Gallery in Alexandria until 28 July.

About Ambassador // All about Social Media, PR and travelling, Nick is big on any form of written, verbal and visual communication. By day, Nick is a PR and Social Media Consultant at an independent PR and Communications based in Sydney, @DEC_PRConnect with Nick via @NickHealy

Interview: London/Melbourne Local, Michelle Matthews — February 7, 2012

Interview: London/Melbourne Local, Michelle Matthews

Michelle Matthews

Name: Michelle Matthews


Twitter handle/Instagram: @SecretsHQ

Works at: Deck of Secrets

Tell us the story behind Deck of Secrets…

Deck of Secrets is city guide brand that takes the format of a deck of cards. Each deck features a highly specialised topic such the latest Breakfast & Brunch guide for London.

What role has digital, especially mobile, played in publishing and city guides?

The first digital impact was the move to digital cameras. Professional photographers took longer to make the move so I bought a very expensive DSLR back in 2001 and gave it to the photographer to use. A $5k digital camera was easy to justify when it saved $7k of scanning plus film and processing. Then the advances with Adobe Acrobat which allowed for in-screen editing as opposed to printing out hundreds of pages every for every draft. After much flirting with mobile platforms I teamed up with Shaun Ervine in 2008 to release DRINK. Melbourne an iPhone app guide to Melbourne’s bars, one of the first 10,000 apps released. This was followed by a dining guide for Sydney which was featured on the “There’s an app for that” TV commercial. These days I’m looking more to behind the scenes cloud services to manage my increasingly nomadic and minimalist lifestyle. A recent favourite is

Who do you think is doing cool stuff in our industries?

  • Instagram is a real passion of mine. An elegant app, fun and easy to use with just the right amount of features. and add the fun and functionality.
  • Lockitron is a hardware and software combo that allows home owners to grant access to their property remotely and allows the front door to be opened using a mobile app. Perfect for Airbnb hosts.
  • Memrise: I’m working on my Spanish with this interactive learning website in preparation for a few months in Madrid later this year.
  • Bitcasa: “Infinite storage on your desktop” OK, you got me, where do I sign. I love the promise of this new website still in beta mode.
  • The Sixty One: this site isn’t new but I listen to it for hours each day discovering great new music.

You’re a big Airbnb advocate and live a digital nomad lifestyle – what does this involve and what tips do you have for someone wanting to emulate your life?

Airbnb started as a great way to earn revenue while I was on holiday, then a month long booking allowed me to take another location independent trip but now as Airbnb has grown I’m more away than at home and my mortgage is covered. And when I travel, Airbnb is always my first choice for accommodation. It has truly changed my life.

What’s your favourite city in the world?

After countless visits I finally fell in love with London in 2011. In 2009 I would have said Buenos Aires. It was Tokyo in 1995. And it’s always Melbourne.

What’s the hardest challenge you’ve had to face work-wise?

Preparing for the next change, staying positive and not giving up. Last year the equivalent of 50% of my retail outlets shut down, one of my distributors/sales teams is about to shut down and margins are shrinking. In business and I life I now aim for simplicity, efficiency and varied revenue streams.

What’s next for you and your business?

I’m expanding my range of UK titles currently there are two: bars, breakfast and brunch. But I’m heading to Bali next month so perhaps you’ll see a Bali guide come out of that.

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