The Fetch Blog

Curated reads and events for professionals

Product update: Introducing The Fetch’s new design and newsletter — September 16, 2015

Product update: Introducing The Fetch’s new design and newsletter

We can’t believe believe that so much time has passed since we successfully funded our re-launch on Kickstarter, helping us bring The Fetch to you lovely folks everywhere. Today, we’re excited to share our progress so far – along with a first look at what’s coming next!

A refreshing, new look

Screen Shot 2015-09-16 at 2.19.30 PM

We kicked off efforts by updating our existing style guide and re-designing The Fetch’s homepage. Designed to make submitting and finding events easy, we focused on simplifying the site to surface information Fetchers will need. You’ll see simple, clean pages in our signature, city colors – a fun, streamlined experience. If you want to secure your username aka vanity URL – make sure you head along to register now!

More focused media

In the new and improved version of The Fetch, we’ve separated local events and media. Dedicated to doing both things well, we’ve created a global reading list in addition to the regular, local event-based email (coming soon). The weekly global reading list will give you much of what you loved in former The Fetch emails: top stories, inspirational professional profiles, and all of the can’t-miss things that caught our team’s attention during the week. Haven’t subscribed to the new reading list yet? Join us here!

An incredible, updated curator community

Just as before, our curators remain an important part of The Fetch community. We’re grateful for amazing representation in the first of our five re-launch cities: Sydney, Melbourne, New York, San Francisco, and Berlin. We’re still taking applications, and would love to hear from you if you know what’s on and think your city needs The Fetch!

Screen Shot 2015-09-16 at 3.13.56 PM

What’s next

Now that we’ve made it possible to submit events on site, we’re heads down on the next few major milestones:

  • Local events digest: We’re so close to bringing back the local events digest for our first five cities, which will feature the best happenings from the new platform neatly rolled into a weekly email and sent to Fetchers who live there. Our curators will begin testing this week, so expect to see local events in your inbox soon!
  • Individual event pages: Tell or learn more about an event with a description, image, and tags. Each page will have space for an image, along with social sharing functionality and calendar integration. Get a sneak peek here.
  • Event search functionality: From community breakfasts to programming workshops, you will be able to find events by type, category, or skill level.

Our goal is to help you crush your work-life with the best events and great reads with each email, so please continue to share your feedback as we move along. Thanks for your continued enthusiasm – we love hearing from you!

Mapping the future of The Fetch: Kickstarter campaign now live — August 23, 2014

Mapping the future of The Fetch: Kickstarter campaign now live

Back the campaign now here:  http://bit.ly/kickstartfetch

74111cf13dcdf553459d18eb895fa9f8_large

The past three years have been an exciting whirlwind of a journey, as The Fetch grew from its humble beginnings as an email newsletter and side project into a vibrant and diverse community of professionals from around the globe. We’ve proudly watched it evolve, and even outgrow itself. This is a good challenge to have, and one that we’re now tackling with all of our passion – but we need our community’s continued support to make it a reality.

“Since becoming the Melbourne Curator, my life has changed dramatically in a very positive way. It’s truly been an ongoing journey of personal learning and professional growth. The Fetch has provided me with the opportunity to meet an exciting network of people across the digital, tech and creative industries who are eager to connect, collaborate, and share knowledge. ~ Kat Loughrey, Curator of The Fetch Melbourne

In order to build a true curated city guide for professionals across the globe, we’ve launched a Kickstarter campaign. There, you’ll learn more about our mission and what you can expect from The Fetch if we get your backing. We believe that in this cluttered, crazy digital world, in-person interactions are more important than ever, and we want to be the catalyst to make those happen.

We hope that you decide to support the campaign, and help us mold the future of The Fetch. We can’t thank all of our community members enough for all of your support and dedication. To help make this campaign a success, please share it with your friends.

In case you’re new to The Fetch community, here’s some insight from some of our amazing community members:

“I regularly recommend The Fetch to people looking to get involved in their local startup scenes — it’s quick, informative and brilliant. As a weekly reader, I’m a huge fan.” ~ Kathryn Minshew, Co-founder & CEO, The Muse

and

“The Fetch has allowed me to invest in my own growth. I have been able to forge new friendships, develop skills and pursue unexpected interests because of what The Fetch has put in my path. As a result of the things I am aware of in my community, I have become better equipped at guiding other people towards the resources they need to fuel their own aspirations and endeavours.” ~ Jackie Antig, City Ambassador.

and

“To feel the pulse of a city’s tech scene, I recommend subscribing to The Fetch. Regardless of whether you’re making in-roads into creative communities, or wanting to attend a web metrics meetup, each issue will have you both scrambling for your calendar and reading up on new and interesting projects!” ~ Rosanne de Vries, Community Manager, Campaign Monitor

Thank you again and we look forward to building something great with you!

Back the campaign now here:  http://bit.ly/kickstartfetch

Three years of The Fetch: a look back with feedback from the community — April 27, 2014

Three years of The Fetch: a look back with feedback from the community

Screen Shot 2014-04-27 at 12.45.03 AM

We recently passed three years since the first humble email digest was sent in Melbourne. The Fetch was just a teeny tiny side-project then with the goal of making it easier to discover all the events happening that the rest of the event and city guides didn’t cover. Since then, we’ve been on a journey, delivering curated goodness to the community week after week – in cities all around the world. Countless hours have been put in by our community of tireless curators, including dedicating our Sundays to prepare so that we could kick off your work week with your local issue of The Fetch. We’re now starting to think about our future. It’s exciting… and scary!

Over the coming weeks, you’ll start to notice many updates to The Fetch – including a new logo, a new email design, the transition to one global newsletter of the ‘Link-love, must-reads’ section, and the launch of a new responsive landing page. From here, you’ll be able to sign-up to reserve a username for the next generation of The Fetch – an app that does a way better job of delivering you events (customized for you, less noise, and more relevancy with social and calendar integration). Most importantly, this platform will allow us to have a better foundation to sustain our activities from – we will be able to spend less time creating and editing The Fetch emails manually – and more time on quality and breadth of content.

We’ve decided that there’s no point in building this app if we don’t have the support of the community we love to serve. After all, if you don’t find it useful or actually want/need it, then perhaps it shouldn’t exist! A good way to understand this support is via crowdsourcing funds so we’ll be launching a Kickstarter campaign over the coming weeks. We hope you back us!

The map above shows a few of the 70-plus requests we’ve had to take The Fetch to more cities. The grey dots are where we’d expand to with the new platform.

In order to get a better sense of what is is about The Fetch that our community values, we’ve asked members from all walks their thoughts:

Avid reader

“I regularly recommend The Fetch to people looking to get involved in their local startup scenes — it’s quick, informative and brilliant. As a weekly reader, I’m a huge fan.”

~ Kathryn Minshew, founder & CEO, The Muse

Curator

“Since becoming the Melbourne Curator, my life has changed dramatically in a very positive way. It’s provided me with the opportunity to meet an exciting network of people across the digital/tech/ creative industries who are eager to connect, collaborate, and share knowledge. The sense of community that can be found amongst the Fetchers is unique and one that has developed in such a natural and organic way – it’s been amazing to be a part of its growth.”

~ Kat Loughrey, curator of The Fetch Melbourne

Event organizer

“The Fetch has helped me grow my community, Girl Geek Dinners Melbourne, from 300 to 850 women in one year. Most recently, we advertised Australia’s first all-female hackathon, She Hacks. An increase in traffic to our website resulted, but there were also many people who I bumped into on the street that said they saw She Hacks in The Fetch. I recommend The Fetch as the best place to find out about events for professionals.”

~ Tammy Butow, senior digital strategist, National Australia Bank

City ambassador

“The Fetch has allowed me to invest in my own growth. I have been able to forge new friendships, develop skills and pursue unexpected interests because of what it’s put in my path. As a result of the things I am aware of in my community, I have become better equipped at guiding other people towards the resources they need to fuel their own aspirations and endeavours.”

Jackie Antig, city ambassador for The Fetch

No. 1 fan

“The Fetch has opened my horizons both professionally and personally in Sydney and in places I travel to, such as Melbourne, London, and New York. It’s brilliant for making connections and putting me in the know of what’s happening in the digital and creative scene. I recommend The Fetch to nearly everyone I meet, and they love it. Since the very first issue came out, I have been a fan, the No.1 Fetch Fan in fact. It has changed and enriched my life.”

~ Mark Woodrow, founder, The Galaxy and now at Yammer

No. 1 sharer of The Fetch’s content

“I feel a bit lost when my week doesn’t start with The Fetch. I’m always on the lookout for fresh job opportunities and local events where I can learn and network, and The Fetch’s weekly email is my first port of call to find them. Even on the weeks where the jobs and events don’t suit my needs, I always know there’ll be at least a handful of fascinating articles to read and learn from. I love it.”

~ Neil Fahey, freelance writer, blogger and online comms guy

Email format lover and partner

“To feel the pulse of a city’s tech scene, I recommend subscribing to The Fetch. Regardless of whether you’re making in-roads into creative communities, or wanting to attend a web metrics meetup, each issue will have you both scrambling for your calendar and reading up on new and interesting projects. A hat tip to their team for creating such a valuable newsletter!”

~ Rosanne de Vries, Community Manager, Campaign Monitor

If you’d like to pass on any feedback about where we’re going and where we’ve come from – or to chat about sponsoring or adding to our list of Kickstarter prizes, please email me kate@thefetch.com.

Thanks so much and I look forward to hearing your thoughts on our changes over the coming months. 🙂

Kate Kendall

%d bloggers like this: