The Fetch Blog

Curated reads and events for professionals

Job: Content Manager/Editor, The Fetch, New York — June 7, 2013

Job: Content Manager/Editor, The Fetch, New York

photoThe Fetch is a global media tech startup that recently relocated its HQ to NY. The Fetch focuses on solving professional event discovery – its beta is a much-loved weekly email digest. Originating out of Melbourne, Australia, the site now covers leading cities such as NYC, San Francisco, London, Berlin and Sydney with Los Angeles, Paris, Singapore and others on the waiting list.

We’re looking for a New York-based editor and content manager to come work with us!

This is a once-in-a-lifetime opportunity for a professional writer/editor/content strategist/blogger/curator to lead and own content at a meaningful startup. 

We’re looking for someone who:

  • A global citizen plugged into trends, capable of curating the zeitgeist
  • Works quickly – balancing the line between perfection and getting stuff done
  • Knows why sites like Medium, Svbtle, Brain Pickings, Fast Company, Quibb, Clarity and Buffer rock
  • Is social media and tech-literate (you’ll know WordPress like the back of your hand as well as basic HTML)
  • Has read and eaten The Elements of Style for breakfast
  • Has amazing ambient awareness and a high emotional IQ (you’re committed, responsible and mature)
  • Is self-sufficient (introverts welcome!) with an insane ability to focus
  • Has OMG-worthy organisation and administrative skills
  • Says “I’m on it” and “can do” frequently (you love helping people)
  • Has the ability to speak their mind and hold their own (especially when being pulled in multiple directions)
  • Can work flexible (smart rather than long) hours – especially Sundays

Stuff you’ll be responsible for:

  • Engagement metrics (the meaningful kind) on our content, and increasing these month/month
  • Creating high-quality and shareable content that doesn’t add to the noise
  • Managing and sub-editing content posted on our ever-growing blog
  • Editing of the weekly Fetches according to in-house style and guidelines
  • Coming up with and executing kick-ass content calendars
  • Liaising and assisting our network of brilliant curators
  • Writing guest posts for other sites
  • Marketing and seeding of content
  • Sharing and scheduling of social media updates
  • Being a responsive and communicative email ninja
  • Assisting the founder

You’ll get:

  • A competitive salary relevant to your experience plus equity in the company once full time
  • To be a part of a team obsessed with great culture, community, cities and changing how people work
  • To build an even-more amazing content portfolio, professional network and solid profile
  • To attend all the events you could ever want
  • Training and mentorship from some of the industry’s best content, social media and community players
  • Flexible work location (work from our HQ, home, a coworking space or while you travel)
  • Once a week lunches and walking meetings in Central Park
  • The opportunity to connect with inspirational people around the globe

This paid position involves a three-month part-time contract (let’s ‘date’ first!) before moving full time. 

Please email as soon as you can including the following:

  • Links to your Twitter, Facebook, LinkedIn and blog profiles; Examples of your writing and editing, how you would seed a piece of content and three example headlines of content you would publish on The Fetch. Why you want to work at The Fetch; Current location and availability; and your brief story so far. We don’t want or need your resume.

Applications will be reviewed as soon as they come in and we’re looking for an immediate start.

Looking forward to hearing from you!

~ Kate // Team Fetch

To discover more jobs at The Fetch and other like-minded companies in your city, subscribe to The Fetch weekly email digests now!

Welcome The Fetch New York — June 4, 2013

Welcome The Fetch New York

IMG_1865We’re pleased to share that we launched in New York today.

Check out our first issue: and follow the city accounts on Twitter // Facebook

Some background on The Fetch in case you’re new here: 🙂

The Fetch focuses on solving professional event discovery. Its beta is a weekly email digest that curates what’s on across 10 cities. It started as a side project out of Melbourne, Australia in 2011 by Kate Kendall, a frequent community organizer who couldn’t find one place to check out what was on. Sick of having 20 different browser tabs open to various event registration sites and subscribing to newsletters for each event, she pulled everything together in a lean minimum viable product using email.

Now, a network of global curators [who are amazing!] filters links (sourced direct, via APIs and user-submissions) to deliver high-quality relevant events, articles and cool jobs to subscribers. These email digests have become much loved with readers often writing-in saying they have unsubscribed from everything but The Fetch. The Fetch’s open rates agree and are reimagining industry standards with an average of 46% across-city and 53% click-through on content. The Fetch joins a growing number of companies using an email-first strategy like AngelList, Thrillist and TimeHop. “I chose email as our medium as I think it’s a great way to validate ideas quickly and simply while having a direct relationship with someone,” says Kate.

“I think active search of event aggregate sites is dead. When overwhelmed professionals want to discover what they should do during the week – a trusted recommendation via editorial voice in the age of excess is more important than ever.”

Unlike other city event guides, The Fetch flips the positioning over and covers stuff for your work life – not lifestyle. It’ll let you know about a free public lecture, business conference, creative writing group or tech meetup rather than the latest coffee/food jaunt, music venue and retail place worth visiting. Think of it as career geekiness. An equal mix of city newcomers and long-term residents are using the service, and everyone from the CEOs of leading tech companies to freelancers, agencies, media folk and students are signing up.

The Fetch has been making revenue since it launched via ‘self-serve’ sponsored content and text-based advertising. Most of the customers (who tend to be recruiters, event managers and tech providers) are repeat bookers, featuring their events, jobs and services each week. Organizers are selling out their events via The Fetch so are proactive in submitting events directly, which helps with the comprehensiveness of curation.

Kate says it’s great to see the demand for reaching The Fetch’s community, and struggles to get back to customers quick enough. She plans to trial pro-accounts and a subscription model in the future after further product development.

For now, the site has been bootstrapped to date with the team about to follow up some investment offers to help scale. The next stage of growth will be around mobile and responding to the 30 or so curators around the world waiting to unlock The Fetch in their city.

Chris McCann the cofounder of StartupDigest (and champion of The Email Mafia) joins as an advisor.

THEFETCH Inc was founded in 2013.

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