The Fetch Blog

Curated reads and events for professionals

Featured job: UK Marketing Manager, 99designs — December 25, 2012

Featured job: UK Marketing Manager, 99designs

We have an exciting new role here on The Fetch blog. It’s for a UK Marketing Manager for Aussie-founded design-marketplace 99designs. The role is full time and based in London, England with some travel to Berlin (lucky)!. More information is included below –>

99designs

Call the shots and control creative dialogue. 99designs wants you to be one of their marketing geniuses behind the world’s largest and fastest growing online graphic design marketplace.

Today they’re a very successful startup… tomorrow they’ll be the household name for small businesses seeking design, and they want you to be at the forefront of that. If you want to help build an amazing UK community, make a difference to thousands of designers all over the globe and help a rapidly growing startup grow its UK presence, then this is your chance.

The UK Marketing Manager role at 99designs.com screams out for your expertise in bringing the UK community together, globally; using your inner skills and expertise to engage customers and drive sales; evolve a fast-growing startup into a well-known brand; and generally rock the “marketing guru” cap.

Requirements:

  • UK native based in London and with willingness to travel regularly to Berlin European headquarters
  • At least three years’ experience in an internet business, startup or agency environment
  • Proven background in marketing or communications
  • Strong oral and written communication skills
  • Excellent organizational skills and ability to handle multiple tasks and manage time in a consistent manner
  • Established UK network, particularly in the startup and/or agency arenas

Responsibilities:

  • Initiate and execute marketing campaigns, affiliate relationships and strategic partnerships to drive sales of 99designs’ contests in the UK
  • Own sales targets and projections for the UK market. Meet and exceed monthly sales goals and revenue targets across SME marketplace
  • Grow 99designs’ brand awareness among the UK startup, technology, and agency communities through a combination of public relations, networking, sponsorship and other activities
  • Partner with marketing, product and development teams to ensure 99designs.co.uk and all marketing collateral are properly localized and optimized for the UK market
  • Coordinate and execute public relations and social media campaigns in the UK
  • Identify and execute sponsorship and tradeshow opportunities within the UK
  • Represent the brand in a speaking function within the UK

Backed by Accel Partners (investors in Facebook, Groupon, Dropbox), 99designs is the world’s largest online graphic design market place. Since its launch in 2008, 99designs has hosted more than 180,000 design contests for solo entrepreneurs, startups, established companies and not-for-profit organizations in virtually every industry out there. They’ve paid out more than $44,000,000 to a community of 190,000+ designers in just over four years.

With offices in both San Francisco, Berlin and Melbourne, Australia, they are a rapidly growing team with a culture for encouraging passionate people to be fun and creative. Everyone has a voice and everyone shapes our future. 99designs employees enjoy many benefits, including a great working environment, an active social club and an extensive health, dental, vision and annual leave package.

If this sounds like you, they want to know you! Visit www.99designs.com or apply through LinkedIn.

Interview: Sydney local, Tim Fung — November 10, 2012

Interview: Sydney local, Tim Fung

This week, Delphine Vuagnoux chats with Tim Fung, the founder and CEO of Airtasker, a start-up dedicated to making your life much easier.

Name: Tim Fung
Website: www.airtasker.com
Twitter: @Airtasker, @AirtaskerSYD,

Airtasker looks to be the ideal solution when you’re too busy to juggle chores. Can you tell us more about it?

The idea came to me about one and half year ago: I was just moving houses and I was overwhelmed with assembling Ikea furniture and packing and unpacking dozens of boxes. It took me weeks to be ready to move and well settled down. I didn’t want a professional service but rather an extra help. I realised that there were hundreds in my situation who could use some extra-help. So I decided to meet this need by creating Airtasker (with co-founder Jonathan Lui). We launched last February and since then, more than 35, 000 people have joined Airtasker community.

Airtasker is an online and mobile marketplace that connects people seeking to outsource everyday tasks and errands with reliable people who can complete those tasks, aka the runners. After a first starting in Sydney, Airtasker communities are now present in Melbourne, Perth and Brisbane.

What’s the hardest challenge you’ve had to face work-wise?

Reliability. We are an open platform: anyone can join and offer one’s services. Trust is crucial to ensure the quality of the service and to provide the best customer experience possible. So far, runners created a profile and they were reviewed by the client  once the job completed. We realised that we needed to improve the quality of service our platform provides for our users. Which means being able to screen more in-depth all runners.  Our question was: how could we grant them a PRO status without spending an incredible amount of time or money?  We met another startup, RecruitLoop through the Sydney startup community last August and together, we have partnered to create AirtaskerPRO program, that recognises the status and reliability of some runners by giving them a badge, after screening them thoroughly.

Any new plans before the end of 2012 that you’d like to share?

We just launched a Business version. We realised that that 50% of tasks posted are for small businesses. They’re looking for people to do small tasks, from data entry,  to hand out promotional flyers or complete mystery shopping projects. Others include letterbox drops, office administration or call centre tasks.  As being in a mobile market, it seemed obvious to develop our App, available on the App Store since a couple of weeks to all our Droid users, we’re almost there!

Who do you think is doing cool stuff in our industries? In terms of collaborative consumption?

Personally, I really like Airbnb…It’s a community marketplace for unique spaces. The idea is to connect people looking for a house tree or a flat or a room and people looking for renting these spaces…all around the world. Three years ago, no one knew them and now they have a huge community behind them.

I think people are more and more comfortable with all the resources available around us: there are plenty of information and data; people come in a community market, a platform and a transaction occurs which provides more data… Once it becomes viral, success is ensured. It may take a long time but every transaction makes the system stronger and more powerful.

And collaborative work?
I believe in collaborative work, in partnership that benefits both parties like what we did for AirtaskerPRO. I think that startups can help each other grow, by staying connected in the community. For example, our office is a part of Tank Stream Labs, a co-working and entrepreneur community located in the heart of Sydney CBD. And it’s absolutely great to be in such an inspiring work environment!

What is the most funny or weird task published ever?
Clients asking for runners to queue for the iPhone 5 release. The bids were from $50 up to $250. That shows that in a community marketplace, there is no limit to imagination!

What advice would you give to a young entrepreneur just starting off?

Something easy to say but not easy to do: to think from all angles. To be the bigger picture guy, to make things happen, you need to think through all the little chunks, end to end.

From my personal experience, I’d also add: relax two days at week. During the six first months following the launch of Airtasker, I breathed Airtasker, talked Airtasker, ate Airtasker. I was so focused on the work that I couldn’t do anything else. You may think being so committed to your work is an advantage but actually not at all. You are so stuck to your work that you can’t learn any new things. You can’t have any new ideas. So take the time to relax!!!  Oh and stop looking at the numbers every two hours… doing it on a daily basis works much better.

About our ambassador // Delphine Vuagnoux is a community ambassador for Sydney. She is passionate about innovation and social change and a communications manager at All Together Now. You can find her on Twitter here: @delphinevuagnou.

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