The Fetch Blog

Curated reads and events for professionals

Four creative spaces to cowork for free in New York — July 24, 2013

Four creative spaces to cowork for free in New York

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Need a break from your office to brainstorm an idea? Freelancer tired of working from your couch? Need a space for a business meeting on the go?

Whatever your situation, there’s a great case to be made for switching up your work environment. For starters, did you know that changing rooms can improve the way you retain information? Not only that, but turns out our built environment affects the way we think. See this Smithsonian article quoting architecture professor Donlyn Lyndon: “Good places are structured so that they attract and hold memories; they are sticky – or perhaps you would rather say magnetic.” With good and stimulating vibes in mind, The Fetch has compiled a list of fun and free destinations for your roving office, NYC edition:

1)  Saturdays Surf NYC, on Crosby Street right off Broome. Especially relevant in the heat wave! If you haven’t had a chance yet to head off for your beach vacation, and are yearning for a glimpse of tanned bods and a more relaxed pace, head on over. Yes, California bros actually exist in NY, and they actually congregate at Saturdays Surf. More to the point, however, they serve coffee from La Colombe out of a surf shop and there’s a relaxing outdoor garden nestled in the back with free Wi-Fi available.

2) Ground Support, on West Broadway and Prince. This is a great place to schedule a business meeting when you lack an office, and need to appear impressive, yet hip and laid back. Rumour has it that an (unnamed) startup conducts every single one of their interviews from here, instead of at their offices around the corner. Ample table space allows you to spread out your papers and computing gear, though do note that the place gets busy during the evenings and on weekends.

3) New York Public Library, 5th Ave and 42 Street. The ceilings are high, the wood is oak, the fixtures are brass, and the atmosphere is solemn… in good way. The one thing it doesn’t work for is meetings, for obvious reasons. (Shhhh!) But it is wonderful when you need to get out of a narrow focus and think big thoughts. The Fetch recommends that you skip the main room upstairs, awe-inspiring though it may be. There’s too much hustle and bustle of hundreds of random folk moving their laptops around. Instead, go for the DeWitt Wallace Periodical Room on the left-hand side, which only a select few seem to know exists. While you’re at it, and because we’re The Fetch, be sure to check the library event list. Especially take note of the uber fantastic LIVE series. (Sadly off for the summer, but coming round again in the fall, they’ll be in your weekly email digests. Seriously, LIVE events are so great you’d expect them to be part of an exclusive membership… or priced out of the budget range of most but tickets range from just $15-25 upwards.

4) WixLounge, West 23rd Street between 7th and 8th Avenues. Coworking spaces are all the rage in NY, fuelled by the startup community and generously endorsed by Mayor Bloomberg. There’s a great list of the best of them here but if you want to skip the waitlists and sign-up processes and just need a space to hang for an afternoon or two with lively minds, WixLounge around the corner from bustling Union Square is a great place to start. It’s free…  plus it’s got complimentary coffee, cool events, and is right in the middle of things.

New York is a big and hopping place, and these four spaces represent just the tiniest sliver of the wonderful spaces available out there. What are some of your favourite hangouts? Let us know in the comments below!

About our contributor // Tara Strahl is a publicist, book lover and writer based in New York. Connect with her on Twitter @tarastrahl.

Image credit: Saturdays Surf NYC

Job: Content Manager/Editor, The Fetch, New York — June 7, 2013

Job: Content Manager/Editor, The Fetch, New York

photoThe Fetch is a global media tech startup that recently relocated its HQ to NY. The Fetch focuses on solving professional event discovery – its beta is a much-loved weekly email digest. Originating out of Melbourne, Australia, the site now covers leading cities such as NYC, San Francisco, London, Berlin and Sydney with Los Angeles, Paris, Singapore and others on the waiting list.

We’re looking for a New York-based editor and content manager to come work with us!

This is a once-in-a-lifetime opportunity for a professional writer/editor/content strategist/blogger/curator to lead and own content at a meaningful startup. 

We’re looking for someone who:

  • A global citizen plugged into trends, capable of curating the zeitgeist
  • Works quickly – balancing the line between perfection and getting stuff done
  • Knows why sites like Medium, Svbtle, Brain Pickings, Fast Company, Quibb, Clarity and Buffer rock
  • Is social media and tech-literate (you’ll know WordPress like the back of your hand as well as basic HTML)
  • Has read and eaten The Elements of Style for breakfast
  • Has amazing ambient awareness and a high emotional IQ (you’re committed, responsible and mature)
  • Is self-sufficient (introverts welcome!) with an insane ability to focus
  • Has OMG-worthy organisation and administrative skills
  • Says “I’m on it” and “can do” frequently (you love helping people)
  • Has the ability to speak their mind and hold their own (especially when being pulled in multiple directions)
  • Can work flexible (smart rather than long) hours – especially Sundays

Stuff you’ll be responsible for:

  • Engagement metrics (the meaningful kind) on our content, and increasing these month/month
  • Creating high-quality and shareable content that doesn’t add to the noise
  • Managing and sub-editing content posted on our ever-growing blog
  • Editing of the weekly Fetches according to in-house style and guidelines
  • Coming up with and executing kick-ass content calendars
  • Liaising and assisting our network of brilliant curators
  • Writing guest posts for other sites
  • Marketing and seeding of content
  • Sharing and scheduling of social media updates
  • Being a responsive and communicative email ninja
  • Assisting the founder

You’ll get:

  • A competitive salary relevant to your experience plus equity in the company once full time
  • To be a part of a team obsessed with great culture, community, cities and changing how people work
  • To build an even-more amazing content portfolio, professional network and solid profile
  • To attend all the events you could ever want
  • Training and mentorship from some of the industry’s best content, social media and community players
  • Flexible work location (work from our HQ, home, a coworking space or while you travel)
  • Once a week lunches and walking meetings in Central Park
  • The opportunity to connect with inspirational people around the globe

This paid position involves a three-month part-time contract (let’s ‘date’ first!) before moving full time. 

Please email jobs@thefetch.com as soon as you can including the following:

  • Links to your Twitter, Facebook, LinkedIn and blog profiles; Examples of your writing and editing, how you would seed a piece of content and three example headlines of content you would publish on The Fetch. Why you want to work at The Fetch; Current location and availability; and your brief story so far. We don’t want or need your resume.

Applications will be reviewed as soon as they come in and we’re looking for an immediate start.

Looking forward to hearing from you!

~ Kate // Team Fetch

To discover more jobs at The Fetch and other like-minded companies in your city, subscribe to The Fetch weekly email digests now!

Event Review: Women 2.0’s PITCH NYC 2012 — December 5, 2012

Event Review: Women 2.0’s PITCH NYC 2012

What better way to welcome me to a post-#sandy NYC than heading straight to Women 2.0’s PITCH Conference. Having attended the event in the Bay Area earlier this year in February, I was excited for what the East Coast edition had in store. And wow, it certainly delivered, two and a bit weeks later and I’m still catching up from all the goodness.

The tone was set early on with the trusted and true Girl Effect video. Over 350 women (and men) sat in awe of a handful of amazing keynotes, some of which, I’ll list the highlights below.

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Photo courtesy of Women 2.0’s stream

The cofounder of Cisco, Sandy Lerner, gave a heartfelt account from her early days of working in tech. She spoke about being fired from her company by the same guy who fired Steve Jobs. She mentioned it was a huge mistake that she didn’t spend time networking, building relationships and consensus. She encouraged women to believe in themselves more and build confidence when seeking investment, something she wished they did more of when starting out. They “got taken to the cleaners” when raising their initial round, giving away a third of Cisco for just $2.6M, even when the company was doing over a million in revenue a year.

“Women tend to play fair but it’s not fair game. In that same game, the men will always support each other,” Sandy quipped.

She also had an interesting perspective on the state of tech as we know it today, remarking that “Facebook is a wonderful tool, but it’s not a technology,” and has little IP associated it with.

amanda-sNext up was someone who I personally was looking forward to hearing from: Amanda Steinberg from the DailyWorth. With 400,000 subscribers now under her wing, Amanda started the company using just $25,000 in the first nine months. “As CEOs and founders, we make things way too complicated” … “With email newsletters, you can build $10, $20 or $30 worth of revenue on an email alone. It’s a simple model.”

But she also warned to play in a market that’s big enough and be disciplined with your UI design – make it as simple as possible for users to sign up.

When it came to customer acquisition, Amanda flat out said “People are lying out there in the startup and social media world”.

She recommends looking for tricks from people who have never raised money as it’ll highlight how to grow your company smartly with limited resources.

Her experiences found the following:

  • PR is only good for credibility. It’s not going to drive the traffic that will build your audience
  • Social media is not even within the 5% of where audience growth comes from at the DailyWorth
  • Don’t build ‘tell a friend’ mechanisms. It might work as part of a contest though but needs to be incentivised
  • Google and AdWords don’t really convert well

And the winners:

  • Other email channels are what work best for them
  • User growth through properties with similar audiences – “You can only barter with people who are in your club though”
  • 30-40% people are direct referrals through buzz/WOM
  • Paid advertising (through channels like Help A Reporter Out) is recommended – and you can control it
  • Growth Hacking

Finally, Sandy Jen, the cofounder and CTO at Google-acquired Meebo had some great thoughts on managing your emotional health. When you’re a leader within your company, people look to you as the anchor. They seek stability even though behind the scenes things may be rocky, and you have days when you wonder what you’re doing. Your team will take the emotions you exude to them very seriously so it’s important to keep up your smile – there’s a responsibility to uphold the spirit.

The rest of the day followed with some more solid keynotes, case studies, panel discussions and stand-out pitches. The energy was fantastic and I’d strongly recommend any female founder (as well as diversity-championing teams) to head along to future PITCH events.

About our Curator // Kate Kendall is the founder and CEO of The Fetch, a community where professionals can discover and share what’s happening in their city. Before this, Kate led product, content and digital at magazine companies, handled outreach for new startups and organised too many communities and events to mention. Follow her on Twitter at @katekendall.

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