The Fetch Blog

Curated reads and events for professionals

Photo essay: The Melbourne Commute by Matthew Scrafton — September 5, 2012

Photo essay: The Melbourne Commute by Matthew Scrafton

Happy days as we showcase our first photo essay here on The Fetch and welcome photographer Matt Scrafton to our ambassador team. Titled: The Commute, this essay showcases our subconscious as we make our way to do what we do each day. There are eight images in the series.


Novel commute or blissful escape?

Long shadows, low sun equals an early start

Lost in thought

Daily news and coffee

The hustle and bustle

Going green

How do you take yours?

Matt Scrafton’s bio: I love capturing life through the lens. I’m British; I’m married to a gorgeous kiwi and have travelled (a lot). I learn. I read. I talk. I create. I run. I drink. I’m all in. 

You can connect with him on Twitter and Facebook.

Video: RAW Brisbane: Radiate — September 2, 2012

Video: RAW Brisbane: Radiate

Fetchers Andrew and Steph headed to Oh Hello for the second RAW Brisbane showcase, Radiate. Designed to throw a spotlight on independent creatives in visual art, film, fashion, music, hair and makeup artistry, photography, models and performing art, this action filled exhibition is a highlight of Brisbane’s creative calendar.

The next RAW Brisbane event is scheduled for 26 September. Full details online.

Interview: Sydney Local, Garry Trinh — July 22, 2012

Interview: Sydney Local, Garry Trinh

This fortnight, Nick Healy from DEC Communications speaks with Blurb Australia Community Manager and Professional Photographer, Garry Trinh about online book making and how social media is changing photography.

Name:  Garry Trinh


Twitter handle @garrytrinh

Works with: (Australia)

What does a day in the life of a Australia community manager entail?

I love my role at Blurb. I help Blurb engage with the photographic, design and creative book publishing communities in Australia and vice versa. I facilitate event sponsorships, manage Blurb’s Australian social media and community, speak at events and hold book making workshops. I get to do a bit of travelling around the country, so every week is a little different. I work with Sarah Stokely and we are the eyes and ears for Blurb in Australia.

Who uses Blurb?

Anybody with a story to tell. From experienced book designers to grandparents who have never made a book, Blurb has many different book making options to suit different levels of expertise.

Any tips for people thinking about using Blurb for the first time to make their own book?

The easiest way to start making a book with Blurb is to download a free copy of Booksmart from the Blurb website. My tip is to keep things simple, don’t overdesign your book and if your book is for an important event, try to get the book ordered early. Don’t leave it to the last minute. Allow time to make changes.

No matter how many times I’ve made a book, I still find grammatical errors and images I would like changed. The advantage of Blurb and print-on-demand technology is you can always go back and make changes in future.

What have you learned about people and photography while working at Blurb?

Photographers underestimate how much a photo book can help their careers. Many photographers are still not aware of how easy and affordable it is to publish their own photo book. People still leave things to the last minute.

Where do you get your information from?

I like to read the newspaper every morning (even though I own an iPad). Increasingly, the information I get from print is general interest in nature, whereas information I get from social media and blogs is much more specialised and targeted.

As an experienced photographer and online community manager, how do you think social media has changed the medium?

Social media has changed the way images are consumed in many ways, particularly around how people place value on them.

My partner is a writer and describes Instagram as visual Twitter. An image to her is just an image. Photographers place much more importance on images. Images become their livelihood and their reputation. With social media these images by photographers become problematic because there are multiple ways an image on social media can be contextualised and not all images are intended to be a visual form of Twitter. Some images are intended for galleries, should be printed large scale and should be read within a bigger body of work. Putting these types of images on social media just seems inappropriate and doesn’t do them justice.

There are exceptions of course, such as images by Baranovic and Oliver Lang, who have over 90,000 Instagram followers between them. They have published Instagram books and continue to transform mobile photography into its own legitimate art form.

What’s the most exciting change impacting the photographic scene in 2012?

I think the most exciting change impacting photography is the ability for photographers to publish their own bookstore quality photo books. There’s now a growing community of photo book collectors worldwide.

Do you use any mobile photography apps, if so, which do you use?

I use Instagram. I haven’t decided if it’s a good or bad thing. The way I work requires me to carry a camera that can capture high quality images at any time. Having a camera on my phone just means I have to constantly make decisions about what camera to use and what the images are for. Sometimes too many choices can be a bad thing.

Who has inspired you most as a photographer over the years?

I enjoy art as much as I enjoy photography. In the late 90s Trent Parke’s photographs made it acceptable for documentary photography to be viewed as art in Australia. His work opened many doors and his style has influenced a generation of photographers, myself included.

Have you created your own Blurb books?

Three books I currently have available in the Blurb bookstore.

Where can people see your work?

I have an exhibition currently on at Slot Gallery in Alexandria until 28 July.

About Ambassador // All about Social Media, PR and travelling, Nick is big on any form of written, verbal and visual communication. By day, Nick is a PR and Social Media Consultant at an independent PR and Communications based in Sydney, @DEC_PRConnect with Nick via @NickHealy

Interview: Brisbane Local, Natalie McComas — March 11, 2012

Interview: Brisbane Local, Natalie McComas

Brisbane curator Lani Pauli interviews Natalie McComas, photographer and freelance documentary maker.


Works at: Nat McComas Photography er

What has been your favourite photography job?
To choose a favourite would be too hard! I loved photographing a wedding on the Fiji Islands and also a wedding at the beautiful Deux Bellettes in NSW. I loved doing a documentary commission for the Museum of Sydney – travelling around taking portraits of people and their pets. I love whenever I get to tell stories in pictures.

Who do you think is doing cool stuff in the creative industries?

Nine Lives Gallery in Brisbane, Comb Gallery at Tugun, Brisbane artist and poet Kylie Johnson, Bespoke Letterpress.

What was your first job?
My first photography job was a commission to take portraits at a young mothers group in Albion.

What’s the hardest challenge you’ve had to face work-wise?
Maintaining a healthy work and life balance. I love photographing so much that sometimes I forget I have other passions too.

What’s the biggest opportunity and challenge for Brisbane to become a truly “Creative City”?
I think we need more international photography & artist exhibitions when they are on tour. We seem to get skipped as most are hosted in Sydney and Melbourne.

What are some local upcoming events you recommend?
I’m looking forward to seeing the Josephine Ulrick photography exhibition at the Gold Coast at the end of March. ‘Boys with guns’ by Prudence Murphy at the Queensland Centre for Photography, South Bank. Pecha Kucha Brisbane in May and The Finders Keepers Markets in July.

What’s next?
I am hoping to set up an online store to sell a few of my travelling photos and I am working on a series of portraits this year of people with significant birthmarks. Patience from The Grates was the inspiration for the series after we chatted about her growing up with such a significant birthmark and we will be working together on this with the aim of inspiring people to be confident in their own skin and to know that what they have is unique and beautiful. If you would like to be involved or know of someone, contact me through my website.
You can follow Natalie on Twitter here.
Interview: Sydney Local, Jeremy Somers — January 30, 2012

Interview: Sydney Local, Jeremy Somers

Name: Jeremy Somers


Twitter handle: @wearehandsome and

@itsartdammit (personal)

Works at: Co-founder, We Are Handsome

Where do you seek inspiration?

I think rather than seeking it I collect it. I see everything, I gather images and things that inspire and collect them. In no order or organized system, but I go through those files/books/images often to keep my ideas fresh.

Who do you think is doing cool stuff in our industries? (Across business, digital, creative?)

Everyone is. The beauty of instant communication, feedback and collaboration brought on by the internet means that inspiration is easier to find, ideas are easier to express and execution is faster and easier to manage. The upshot of all of this is that more people have access to the resources they need to make/create cool stuff and projects.

What’s the hardest challenge you’ve had to face work-wise?

Doing what you HAVE to do vs what you WANT to do. It’s a tough one when you’re creative, but the day to day and more mundane of tasks must be done.

Are there any exciting 2012 plans for We Are Handsome can you share with us?

There are but I can’t share them at the moment… lots of new products and really pushing our brand and design…

I noticed you guys are on Instagram. How does this fit into the company’s overall social approach?

Yep, we’re all about the visual – photos, design, pictures, illustration and Instagram lets me express this pure visual obsession directly with likeminded fans.

Any quick tips for brands who might be thinking about using Instagram? 

Give your viewers a look into who you are, what you do, what’s behind the brand and it’s mystique. No one wants to just see campaign pictures.

What are some interesting trends you’re noticing in the online world?

More and more people are discovering they are creative and are harnessing that creativity to create. Online used to be more curators but is slowly becoming more creators – which I, for one am VERY happy about!

 What advice would you give to a young entrepreneur just starting off? 

Don’t think – just do. If you have an idea, take the first step as soon as humanly possible – its that step that’s the hardest – you have to build up some momentum and then it’s a piece of cake!

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