The Fetch Blog

Curated reads and events for professionals

10 incredible Instagram accounts to follow right now — August 7, 2015

10 incredible Instagram accounts to follow right now

65% percent of people are visual learners, so it’s no surprise that brands, companies, and communities have taken to Instagram to share inspiration and information in engaging visual formats.

Eye candy with a bit of brain food is hard to resist, so we’re sharing ten incredible Instagram accounts that offer both. Follow along to fill your feed with new learnings and beautiful imagery daily:

  1. NASA

    NASAA feed that’s literally out of this world, NASA showcases planets, new technology, and all things celestial. Explore the universe through incredible videos and photographs while learning about each item shown.

  2. I Have This Thing With Floors

    ihavethisthingwithfloorsThoughtful design is everywhere — even under your feet! This insanely popular account features photos tagged with the signature hashtag, #ihavethisthingwithfloors. Photos of the gorgeous surfaces serve as a reminder to stop overlooking beauty (no matter how small) around you.

  3.  From Where I Drone

    From Where I DroneThis drone photography and cinematography offer striking, unseen perspectives of beaches, buildings, and people around the world. Are you a digital nomad or remote freelancer? Use these extraordinary images as inspiration for a future global work location.

  4.  Adventure Patch

    Adventure PatchGo to some of the best-known parks and places (with patches of each destination, held up ‘Dear Photograph’ style) with Keegan Jones, a talented Product Designer and adventurer who curates tagged images from the community.

  5.  Hand Drawn San Francisco

    Handdrawn San FranciscoA global tech community and adored travel destination, this brilliant account features drawings of some of the city by the bay’s most popular sights. Additionally, discover lesser-known places and hidden gems, as loved and sketched by artist Thomas Leach.

  6.  Folk Magazine

    Folk MagazineFolk Magazine inspires followers to live an authentic life. See beautiful environments as shown by the people who call them home, including ‘story-telling ramblers’ and millennial wanderers.

  7.  Coffee Cups of the World

    Coffee Cups of the WorldFolks around the world love coffee, as evidenced by the massive presence of the caffeinated beverage on Instagram. More than the lattes and cappuccinos, however, are the eye-catching cups the coffee is served in. Don’t miss the quotes, puns, brilliant business logos, and a medley of day-brightening patterns and colors.

  8.  Escape Your Desk

    Escape Your DeskYou’ll never want to break free of your office more than after looking through images posted by this account. Captures include creative workspaces, coffee shops, parks equipped with Wi-Fi and more. Get out there!

  9.  Breakfast in Sydney

    Breakfast in SydneySnapshots of Sydney’s best breakfasts may inspire you to prepare a delicious plate of your own. Arguably the most important meal of the day, breakfast will provide you with all of the energy you need to knock tasks off of your to-do list.

  10.  Passion Passport

    Passion PassportFollow some of the globe’s most active adventurers who capture breathtaking shots daily. Your next project may be your Everest, but you’re sure to find inspiration for accomplishing whatever you set your mind to after scoping out these photos.

Coffee talk: Dionne Lew, social media strategist — August 3, 2015

Coffee talk: Dionne Lew, social media strategist

This week’s Coffee Talk spotlights the upcoming Australian Social Media Best Practice, a promoted event in Sydney. This event is part of a 3-days series geared toward content creation and marketing, and will feature highly regarded social strategist, author, and speaker Dionne Lew.

While talking with Dionne, we got the scoop on internet privacy, great social strategy and how she keeps her social skills sharp with the ever-changing landscape. Learn more at her panel in September!

How did you get to where you are today?

I’ve always been a voracious reader and an unstoppably curious person. I became interested in digital and social before they were mainstream. In 2006, the marketing and communication budgets I was seeing didn’t align with what research said about where audiences were. They still don’t. I was fortunate that the CEO of my company let me experiment with overhauling communication. I learned by doing, I made mistakes, and I had successes. But my passion for the possibilities of online grew and continue to grow. I believe digital and social are inseparable from leadership, and even from the way we think.

The information available to us at a single click is astounding. Right now I can go online and learn Greek, Math, or even how to program a computer from prestigious universities located anywhere in the world — for little cost. When in history have we been able to do this?

You’re a social media strategist, author, and speaker. Which companies/brands/organizations do you think do social media particularly well and why?

I’m particularly interested in social leadership — how leaders use social media and how they empower staff to do the same. This is a bit different than great social media campaigns, of which there are many. There’s a lot to be done in the social leadership space, which is the work I love. The challenge is proving the value of time spent being social online to influencers. It’s coming.

It’s good to see that David Thodey and Andy Penn from Telstra are on Twitter. Mike Smith from ANZ is there now too, and ANZ is showing how amplification is achieved when staff is empowered to get on board. Ahmed Fahour at Australia Post is tweeting.

You see a lot of leaders using LinkedIn now, which makes sense as it’s a key business platform. 7 million professionals in Australia have a presence on LinkedIn, including BHP’s Andrew Mackenzie, Westpac’s Brian Jartzer, and Woolworths’ Grant O’Brien.

But signing up and not doing anything is a bit like going to a cocktail party and standing in the corner. I’d really like to see Australian leaders using more of the social sharing functionality on LinkedIn, which can be massive.

What does a good social media strategist do? What does a GREAT social media strategist do?

Teaching someone what social media is, who to reach, and how to measure influence is one thing. Opening an already highly intelligent, strategic thinker to the possibilities of online interaction is another. Getting those people to read Edge.org or watch TED, sparking new ideas by pushing them down digital rabbit holes — this is the real gold.

Part of enabling this transformation is psychological. It’s the hand hold across the bridge from analog to digital. That means 100% knowing that these individuals already have the intelligence/capabilities, and that you’re simply showing them how to navigate the technology side. It’s giving learners the confidence to explore by saying, “this is easy (which it is), you just need to be yourself (which is true) and here – let me get you started.” From there, in my experience, these people just take off.

You’re speaking at the upcoming Australian Social Media Best Practice. What’s special about this event?

Content Days, Sydney

Practitioners coming together to share what they’ve learned. In social, we’re all each others’ best teachers. What worked, what didn’t, and why — it’s a constant exchange of ideas. There’s so much happening all the time that it’s impossible to keep up. You can’t as do it merely as an individual, but you can as a collective. People are so generous with what they’ve learned. You can get a massive dose of that in a short period of time at Australian Social Media Best Practice. Binge learning from those at the frontline. Can’t wait!

Many people are concerned with the oft-blurred lines between social media and privacy. What advice do you have for an individual or business with fears and/or privacy concerns?

My advice is that privacy is not the same as sharing — and that there’s no technological fix for good judgment. You can share online just as in real life without being an open book. Privacy is a huge issue. I get irritated when people say there’s no need to worry about privacy if you’ve got nothing to hide. People have a right to be private and they have a right so speak out, it’s a balance each person should control.

One of the reasons I love Twitter is because it’s a truly global, social, open platform. You know that everything you say is shared with everyone. It’s trickier if you’re on a platform (like Facebook) where what you post may reach people you’re unaware of. Take the time to educate yourself or speak to someone who can help you choose your individual/business settings on various social platforms to operate with the right balance.

How do you keep up with the ever-changing social media scene/landscape?

No one keeps up. But it’s good thing to identify the influencers whose job it is to try and keep up and read their stuff. People like Robert Scoble, Ian Cleary, Brian Fanzo, Ted Coine, Trevor Young, Mark Schaeffer, Mairi Smith, Pam Moore, Anne Handley — the list goes on. There are also real experts with deep insights who may not be as known, but you can often find them on platforms like Medium where quality content is more discoverable.

Personally, I look to the great curators — sites like Edge.org or Brain Pickings. You need filters or you will get overwhelmed. A glib, 600-word blog post doesn’t do it for me as I like more dense, data-driven insight. But even as I read, watch, listen, write — I know that an explosion of valuable learnings is being shared somewhere that may be unknown to me. It’s how it is.

What, if any, social media trends would you like to see vanish forever?

Automated DM in Twitter.

Where can we find you in Melbourne, Australia?

I work in a collaborative office in Lennox Street, Richmond, but wherever I am with my Mac and Wi-Fi is home.

Last, how do you like your coffee?

Hot skinny flat white with a quarter of a sugar. Code Black. Boney Coffee. Patricia.

10 online/offline communities taking the globe by storm — July 17, 2015

10 online/offline communities taking the globe by storm

Digital communities can be just as powerful as real-life ones, bringing together like-minded people to share knowledge and create change. Today’s brightest communities make use of all channels to be exceptionally engaging:

  1. TED
    Renown for TED Talks, this nonprofit is dedicated to sharing ideas and sparking conversation. From science to global issues, community members can reap the benefits of powerful ideas in more than 100 languages.
  2. Creative Mornings
    People in 117 ‘creative cities’ participate in a monthly breakfast with a short lecture, covering topics like music, design, and new technology. The offline meetups offer members a chance to learn something new while meeting like-minded peers.
  3. Travel Massive
    Travel Massive counts travel industry insiders, leaders and innovators in more than 95 global cities, hoping to connect insiders and empower change in travel. Community members meet, learn and collaborate at events all over the world, helping move the mission forward.
  4. Responsive Org
    In-person meetups take place from Brussels to Brisbane, bringing together those interested in creating a fundamental shift in the way we work and organize in the 21st century. Examples of Responsive Organizations that fit the Community’s manifesto include Google and Tesla.
  5. Social Media Club
    Founded nearly ten years ago, Social Media Club remains one of the world’s most digitally connected communities with a mission to expand digital media literacy and promote standard technologies. Knowledge transfer happens at meetups, which take place at events that range from ‘Content and Coffee’ to ‘Happy Hour with Chipotle.’ Membership levels range from educational to professional, offering flexibility for anyone interested in joining the Club.
  6. Girl Geek Dinners
    Breaking down “old fashioned stereotypes” is no easy feat, but Geek Girl Dinners is intent to do so by empowering women (and men) to talk about their experience and knowledge in the technology industry — over a fun dinner! Founded in the UK, Geek Girl Dinners hopes to make technology accessible for anyone, ditching outdated myths about women and young people in the field along the way.
  7. Startup Grind
    More than 200,000 entrepreneurs take part in shaping this incredible global community, which counts local chapters in 175 countries. Designed to educate, inspire and connect founders and creators through events and discussions, Startup Grind continues to grow and thrive by attracting the best and brightest.
  8. Product Hunt
    Product enthusiasts around the world delight in reading about the latest and greatest gadgets and innovations, surfaced daily by Product Hunt. Hailed as a ‘must read’ for those in technology and startups, the site has amassed a cult-like following in a few short years.
  9. PassionPassport
    Writers and photographers make up this passionate traveling community, created for sharing tales of completed trips and sights seen. An impressive Instagram feed boasts more than a quarter million followers, with photos garnering tens of thousands of likes along with countless comments. Contests encourage friendly competition, but members remain consistently supportive and inspired by one another.
  10. SoulCycle
    Sweating it out is serious business for SoulCycle riders who attend class in more than 30 global cities. The philosophy in each location is the same, inspiring riders to be strong and give them confidence and courage for personal and professional endeavors. Community is at the heart of what SoulCycle does, and its rides are at the center of many friendships.

What, if any, other communities belong on the list? We’d love to learn about them in the comments.

Promoted event: Content Development for Social Media, Marketing Women, Melbourne — May 23, 2014

Promoted event: Content Development for Social Media, Marketing Women, Melbourne

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What attributes of content lead to social sharing? How do we drive engagement on social?

The Marketing Women Inc. Masterclass event: Content Development for Social Media on Wednesday 4 June, will address these questions and more.

There are two social media gurus presenting at the event: Sasha Cunningham and Katrina Loughrey.

Sasha_photoKatLoughrey-2

Sasha has recently been appointed as Edge’s Senior Strategic Planner. Sasha explains that her move to Edge has been so she can focus on content marketing strategy and lead their social media offering.

Her current clients, specifically in social include AAMI, Optus, Secure Pay (an Australia Post company), Australian Unity, Bacardi and Lesson Zone.

Katrina Loughrey brings over 10 years experience as a communications and digital professional. She currently juggles the management of the Victoria Racing Club’s digital portfolio as well as being a curator of The Fetch Melbourne.

The event kicks off with plenty of networking time while enjoying some nibbles and drinks. Remember to bring along your business cards, so you can go into the draw to win a fabulous prize on the night.

Come and hear from the experts!

Register before May 28 at the early bird rate on the Marketing Women Inc website.

Event Review: Social CRM 2013 — July 11, 2013

Event Review: Social CRM 2013

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On 9 July Damon Klotz from The Fetch City Ambassador team in London went along to Social CRM 2013 to learn about building valuable customer relationships through social media. 

#SCRM13 was a two-day workshop and conference that saw a combination of brands and thought leaders come together to talk about how social fits internally within an organisation and about how to move beyond just engagement and develop sustaining customer relationships. I’ve summarised some of the key points from the speakers and links to my favourite slideshares of the day.

  • A truly social organisation will make an organisation chart out of date as soon as it comes off the printer
  • Customer service is now a spectator sport. Learn fast or risk killing your business in public
  • Marketing and customer service are now more related than ever before
  • Social Media success internally is about letting go and making your role redundant. That’s when a social organisation exists
  • If you drop the social tag then people within the organisation won’t see you as such an outsider
  • You’re only as good as your last positive sentiment in social

Bian Salins from Now TV  raised the point that when you get rid of the social tag you’ll realise that the functions already exist within the business.

Social care = customer experience 

Social crisis = crisis management 

Social media marketing = one part of the marketing mix

Enterprise collaboration = collaboration

A fitting way to summarise the day was when Martin Hill-Wilson posed the question why should you do social media customer service? Because it’s the first real time corporate mirror. Service is now a strategic asset. Ben Kay from EE backed this up when he said that the first place the CEO heads to after a company announcement is the social hub (which I’m very jealous of as I bootstrap my way through social with only a MacBook in hand).

_ _ _

About our Ambassador // Damon Klotz splits his time between being an intrepreneur at Ramsay Health Care where he heads up digital strategy. He also cofounded men’s mental health campaign, Soften The Fck Up, and blogs about the application of digital tools in business and the startup world.

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