The Fetch Blog

Curated reads and events for professionals

Job: Content and Community Coordinator, The Fetch — February 18, 2013

Job: Content and Community Coordinator, The Fetch


To discover more jobs at The Fetch and other like-minded companies in your city, subscribe to The Fetch weekly email digests now!

Howdy! Good times at Fetch HQ as we look to bring on a passionate and smart upstart to become our Content and Community Coordinator.

To crush it in this part-time C-licious role: you should get and love The Fetch, want to work in a global media-tech startup, have fierce focus and ability to bulldoze your way through tasks with grace, humour and determination.

Stuff we’d love your help with:

  • Support our global network of brilliant curators
  • Manage and sub-edit content posted on our ever-growing blog
  • Come up with kick-ass content calendars
  • Share and schedule social updates
  • Respond to email queries
  • Edit weekly Fetches according to in-house style and guidelines
  • Organise local community events
  • Attend events
  • Assist the CEO

You’ll receive:

  • Training and mentorship from some of the globe’s most innovative content, social media and community players
  • Experience working across 10+ amazing creative tech cities around the world
  • Flexible work location and environment (work from home, a coworking space or while you travel)
  • Opportunity to go full time depending on how things progress
  • Possibility to join the team and relocate to one of the Fetch bases in San Francisco or New York
  • Fantastic opportunities to connect with inspirational people and build a solid profile
  • A firm foundation to become a digital editor or community manager
  • Experience working in a startup with a progressive company culture

You’ll have:

  • Superb ambient awareness (aka finger on the pulse)
  • Read and eaten The Elements of Style for breakfast
  • Been on Twitter for a while and are social media literate (if we ask you to “Buffer a Vine”, you won’t think we’re mad!)
  • Used WordPress and other web services (if a link’s broken, you can navigate basic HTML)
  • A high emotional IQ
  • Ability to speak your mind and hold your own (especially when being pulled in multiple directions)
  • Enjoy helping people and like getting your hands dirty
  • Love startups and want to come on a ride
  • OMG-worthy organisation skills and an insane ability to focus (this isn’t a role for someone who gets overwhelmed by info and thinks doing stuff is cruising social timelines)

fetch sydneyEnjoy meeting great people! Here’s The Fetch Sydney Dinner Conversation from last week.
Pic by Hannah DeMilta.

This position is a paid three-month contract and involves one to two days per week in total to start (preferably a couple of hours a day).

Please email with your story in a succinct format including links and availability. Applications will be reviewed as soon as they come in and we’re looking for an immediate start.

Looking forward to hearing from you!

~ Team Fetch

To discover more jobs at The Fetch and other like-minded companies in your city, subscribe to The Fetch weekly email digests now!

Event Review: KPI – Become a Key Person of Influence — February 10, 2013

Event Review: KPI – Become a Key Person of Influence

What: KPI event or an introduction to an entrepreneur growth accelerator designed to assist small businesses through a growth phase.
Over Heard: “There has never been a better time to be an entrepreneur. There are opportunities for everyone.”

Captivated audience
Captivated audience

Last Saturday, the KPI event kicked off 2013 with over 670 people attending the conference at NAIDA in spite of the rain… this big number shows how much people, are they owners of small businesses or entrepreneurs, are eager to learn more about how to make a difference in their industry or even to the world.

The KPI Accelerator programme presents itself like a recipe to follow in order to achieve success in your industry. The motto being to love what you do, to stay authentic and to be ready to spare no expense to make it real… sounds interesting, doesn’t it?

Let’s start the journey with Glen Carlson and Daniel Priestley, our hosts for the day. Glen has an impressive list of professional achievements and describes himself as a startup enthusiast and a fun hunter. Daniel is known for coining the phrase ‘Global Small Business’ and believes that an Entrepreneur Revolution is unfolding. He is  also the best-selling author of the book Key Person of Influence.

We are no longer in the Industrial Age; we are in the Ideas Economy and everything has changed.

Being a key person of influence means having a voice within the industry. Influence comes from being a visible, remarkable, credible and valuable person in the inner-circle of the industry you love. Back in the days, what made you a person of influence was the family you were born, the school you went to and a touch of luck. Today, we’re facing a critical change: we came from the Industrial Age to the Ideas Economy and with the development of technology and smart devices everyone has a factory in his pocket. The last five years have seen a huge shift and with no geographic barriers, more and more people are working for themselves and today, your soft skills are what makes the difference.

Let’s be back to the recipe or five-step methods to set you and your business apart:

KPI event 5 steps

1. You need a Perfect Pitch: it’s all about answering the “What do you do?” question. You may have a great product, service or idea but if you can’t communicate its values in a remarkable way, you’ll always struggle. Words have power: they can convey what you stand for or against. “Being able to describe what makes you or your product unique is key to your success. This is called the unique value proposition”, explained Ian Elliot.  Defining your niche can also help you to stand out from the crowd: it’s better to be famous in a small area than being all things to all people. Crafting your brand essence will ensure your business grow as an authentic expression of who you are: the brand essence is the core spirit behind your business. When you’re working on your elevator pitch, don’t forget the customer. Understand him: who is he? what does he want? need? expect? What are his rational, emotional and corporate needs? A satisfied customer is a worthless asset.

Consistency in little things and continuity across all your messages: they are things that matter.

2. You need to Publish your ideas: in the Ideas Economy, publishing positions you as an authority. Andrew Griffiths is Australia’s #1 small business author with 11 books sold in over 50 countries. As he said : “Before I wrote my first book, I was an idiot. After I published it, I was a genius”. Following the success of his first publication, Andrew decided to leverage the power of his book and wrote a second one, then a third… up to eleventh! This gave him a huge competitive advantage in his industry as being an author gives credibility. Andrew explained why publishing makes a difference:

  • It shows that you have information that is valuable to others
  • It sets you apart from other people in your chosen field
  • It also demonstrates that you have the discipline to complete a major project that requires structure and creativity
  • It also shows that you have convictions and are brave enough to back yourself

If you are unsure of your capacity of writing a book, you can start with your own blog, a website, some white papers or even Twitter. Publishing in your industry shows that you are a person to be consulted, engaged, listened to and sought for advice. But unlike Andrew whose business is writing books, you don’t have to write 11 books to get noticed.

There has never been a better time to publish with the new publishing landscape.

3. You need to Productise your values: time is money and as an entrepeneur, making the most of your time and making money is crucial. But regularly people get it wrong by sticking to the OOPS model: Only One Product/Service that makes them dependent in terms of brand, time and capital.To make money, you have to create value. Product and service don’t make money. The product eco-system can change that: for example, Steve Jobs decided to heavily promote the iPod which turned out to be a huge success. This was also the first key entrance for customers into Apple’s world. People were then ready to buy Mac computers. Defining the asset of your product is another way to increase your value: What is your asset? Is it said in your positioning? Can you develop your product or the scale of your product? Multiple products sold through multiple channels mean multiplying your value.

Income follows assets. Defining the assets of your product is what will allow you to earn money.

4. You need to raise your Profile: being good at what you do is no longer enough. You need to stand out and using social media is one of the best tactics to achieve it. In a world where everything can be Googled, you have to do your best to ensure the results that show up are positive and convincing enough to win the deal. Kylie Bartlett shared be sure that your pitch and message are replicated across all your social media; content is the new currency: write, publish, share and syndicate all your content across the web; don’t do social media without a strategy to transform leads into sales; pay attention to your digital footprint, be sure that there is coherence; enjoy social media as it allows you  to meet interesting people that could bring you new opportunities.

When your customers Google you, they want to see a video, updates, dowloads, community and dynamic information.

5. You need great Partnerships: Partnership creates wholesale value. The IRL (Illusion of Limited Resource) prevents you from doing what you want: you think you don’t have enough time or money or people. But there is an amazing network of partners out there ready to give you what you need. As Daniel Priestley said, “There is no such thing as a self-made millionaire”. The beauty of the partnership is that you don’t need to have all things, you partner with those who have what’s missing. Ideas are great but worthless in themselves; implementation is everything. Cathy Burke, the CEO of The Hunger Project in Australia came to explain how she mastered the art of mobilising key resources like time, money and knowledge via strategic joint ventures and partnerships. When she approaches CEOs, rather than saying that the aim of The Hunger Project is to put an end to the worldwide hunger, she explains that it seeks to empower people to resolve their hunger problem. And that changes everything. To explain the essence of the partnership, Cathy shared an african proverb:

If you want to go quick, go alone; if you want to go far, go together.

The KPI event was a great introduction to the 5-step method developed by Daniel Priestley to become the new Steve Jobs or new Larry and Sergey of your industry. Let’s conclude with few words: opportunity is nowhere = now here.

Kpi event

About our ambassador // Delphine Vuagnoux is a community ambassador for Sydney. She is passionate about innovation and social change. She does her best working at All Together Now and Medianet. You can find her on Twitter here: @delphinevuagnou.

Interview: SF local, Jeremiah Owyang — January 28, 2013

Interview: SF local, Jeremiah Owyang

In celebration of Community Manager Appreciation Day, we chat to the day’s inventor – long-term digital influencer and web strategist, Jeremiah Owyang. If you don’t already, follow him on Twitter @jowyang.

Jeremiah OJeremiah

You published the Four Tenets of the Community Manager back in 2007 – do you think the role has changed much since then?

Essentially, no, those tenets still stand, but we’ve seen more tools emerge, and the demand for community managers has increased. It’s a common and acceptable role now, and they’re starting to be seated in customer support, product marketing, and corporate communications.

I’ve noticed a fair bit of discussion re: ‘social media’ verse ‘community’. How do you differentiate between the two and should it be a sperate role from a CM?

It’s all the same. Prior, online communities predated social networks, so the term Community Manager predated and stuck around. In the end of the day, community management teams must go where customers are, and that can’t be bound by a URL.

What companies do you think are doing community well?

Adobe has built a structure of community managers lead by Rachel Luxemburg and helped to unite many different community leads into a more solidified group. Also, The Home Depot has large scale communities that have Orange Apron specialists take time out from being on the show floor and have dedicated time in the community to help customers.

What metrics do you recommend from your research to measure the impact and success of community initiatives?

Here’s where the industry is falling down. Many are measuring simple engagement metrics (number of users, number of comments) but those mean little to nothing, outside of business context.

In the long run, companies must start measuring community based on the following: Increase in revenue (or assisting revenue), customer satisfaction, market share of voice, reduced support costs, and improved product innovation.

Anything else is just a variable that needs to feed into those formulas.

What is Community Management Appreciation Day and why did you set it up?

Community Manager Appreciation Day is a day to take time out and thank the hard working Community Managers around the globe that may have helped you as a customer, or someone you may work with. This role is changing the face of business, by providing a human aspect to formerly dry and boring static corporate websites. These folks are leading the charge to being engaged and listening to customers, making company and customer relations two-way and dynamic, all online.

How can people get involved in this year’s activities?

It’s simple, please thank a community manager for their help, there’s nothing else required, although some have received cakes, cards, thank you notes and meals. There are also events happening online, and in physical locations, all around the globe. To find out about these events, watch the #CMAD link on Twitter and see this list of events I’m tracking on my blog.

Jeremiah-SCS11Check out Jeremiah’s posts for more community and social updates ->

For a great round-up of upcoming community events and news from plus other related goodness, subscribe our free email digests via The Fetch.

About our Curator // Kate Kendall is the founder and CEO of The Fetch, a community where professionals can discover and share what’s happening in their city. Before this, Kate led product, content and digital at magazine companies, handled outreach for new startups and organised too many communities and events. Follow her on Twitter at @katekendall.

Opinion: Who is at the bleeding edge of social in Australia? — January 3, 2013

Opinion: Who is at the bleeding edge of social in Australia?

Jacqueline Shields recently interviewed Pete Williams in a local profile for The Fetch. During question time, she also discovered his thoughts on who is leading social’s edge within Australia.


Pete Williams, Chief Edge Officer at Deloitte’s Centre for the Edge Australia, helps senior executives understand emerging opportunities on the edge of business and technology for corporate growth. Here, he shares with us his thoughts on companies and industry sectors succeeding at social – those that are adopting different business models in rapidly-changing landscapes.

To offer great customer service there are a few options open to companies. One is to employ more customer service people at a high cost. Another is to off-shore it at a lower cost even though you know that your customers aren’t going to be satisfied. The smartest way is to get the people who know most about your products, the people who use it every day, to help each other. Both Telstra and the Commonwealth Bank do this well.


  • Telstra’s CrowdSupport Help & Support Community Forum

Rather than Telstra manage all their customer service activities, they have their customers support customers. This model incorporates cloud, social, mobile, crowdsourcing and gamification and it’s been a spectacular success. There are around 60,000 enquires a week dealt through that channel alone and this has resulted in them being very successful in customer support.

  • Commonwealth Bank Pi

The Commonwealth Bank has just launched a platform called Pi. It’s a next generation tablet payments system like a next generation EFTPOST machine. What they have done is opened that up for developers to get involved and create apps. Again instead of the organisation saying, “We will come up with every idea and build it and launch it”, they are acknowledging that there is a smarter model.

This model taps into an explosion of innovation, leveraging clouds and seeing themselves as a platform provider as opposed to needing to be responsible for everything they do. We’ve been seeing that for many years with the web titans – the Amazons, the eBays, the YouTubes and it being popularised through Apple’s and Google’s App Stores.


Both these examples show how business can look at what is going on at the edges and explore how they could use a crowd or how the gaming world applies to them. It’s not so much building games but using aspects of gaming such as levelling up, reward and recognition, badges, achievements, leader boards, and kudos, and bringing them into the process to encourage your customers to do what you want to do with them.

It’s a bit like an open-source community where you have support forums and that’s an edge that we have been seeing for many years of how these communities share knowledge and knowledge flows at a user-to-user level. Two such communities are the high end World of Warcraft guild and the top end Angry Birds community where you need to be monitoring what new ideas and new strategies you have got. Also what are you learning from your personal dashboards, because the community keeps learning and learning so you have to be able to analyse all that information, then quickly synthesise it in the terms of the way you operate.

These online learning communities with elite people all have one thing in common – a propensity to share, using leaderboards, dashboards and social features. This means that the community drives other users to a new level. So adopting gaming techniques can be very effective for organisations. Although as a Telstra user, I do at times question why I am doing customer support for them! But by the same token if I have a problem it tends to be something exotic so the community has also helped me when I have needed assistance.

What about the politicians?

If we look at who has embraced Facebook as an effective communication tool, it tends to be celebrities, sports people and sports clubs. Interestingly enough, politicians have taken the bull by the horns too. No matter what people say about politicians are smart enough to realise when they can connect and reach a large audience. So they are a very interesting crowd who have adopted it while I don’t see the government agencies that they are theoretically running have adopted it any were near as much.

Malcolm Turnbull is particularly good with social media. So is Julia Gillard and Kevin Rudd. Kevin did a tweet recently of a pic of a leak of an orange pen on his shirt. He tweeted that he’d put it in his pocket with predictable results. He tweets what he doing and what he is seeing but he also tweets personal stuff.

Obama set the tone with the 2008 election and it continued on. That was when politicians realised how much of an effect it could have. There is a group that is seen as potentially conservative but who are smart enough to work out what to do with it.


Retailers have enormous numbers of people on Facebook. Coles have a massive following. Supre has always been a standout. And were one of the early starters. They got in early. They tried stuff. They experimented. They got a core audience and now it’s just massive. They do A/B testing i.e. Which skirt do you like? This one or this one? They engage people with simple, easy non-dinky bullshit campaign stuff not just because someone wants a prize. They incorporate it into part of their long-term business strategy.

The luxury brands are massive like Tiffanys, BMW, Mercedes. Those luxury brands that people aspire to tend to have mass followings.

If we look at who is doing Facebook well in the banking sector, the Commonwealth Bank sort of does okay. Ubank does pretty well. But what we see in a lot of those traditional business to consumer relationships is that some organisations think they are above it. But as I say, if you are above it then you are above your customers and employees so probably not a great place to be.

Hall & Wilcox the mid-size legal firm across the road use it well. But we haven’t seen the legal profession really understand how to adopt social media.


We are starting to see mining companies use social media for recruitment.

In terms of the business to business side we tend to see organisations using LinkedIn. Someone who does that really well is Deloite Globally. We’ve done fantastically. We’ve also done really well with Facebook largely in the area of recruitment. The first thing we did with Facebook was not to build a Facebook page but to build a Facebook app for our employees in 2008 called ‘Join me at Deloitte’. ‘Your future at Deloitte’ is the Facebook page. But before we had the Facebook page we had the Facebook app where employees could put it on their Facebook page and people could say they were interested in a job at Deloitte. So again leveraging the networks of our people at a time when we didn’t have a Facebook network ourselves. We use Twitter particularly well for pushing information out there.

The use of enterprise social networking is growing in people to people knowledge type organisations Deloitte won the 2011Forrester Groundswell Award award for Best Collaboration System (Management) through our use of Yammer. Capgemini is a big Yammer user and they use it very well as do NAB and Suncorp Group. So we are seeing organisations who have large bodies of people that want to get better innovation, better collaboration and better learning using enterprise social networking technologies.

But there is a long way to go for most organisations and the key thing to understand is that it isn’t going away even if you want to ignore it.

About our Ambassador // Jacqueline Shields. Luckily Jacqueline is not a cat. She’d be on her ninth life. Her inquisitive nature sees her say yes to pretty much anything – a  Tough Mudder, an African Safari, sailing down the Nile in a felucca and even a HTML workshop. And each and everything she tries, she takes great joy in writing about. You can connect with Jacqueline on Twitter @hillrepeats.

Interview: Melbourne local, Pete Williams — December 11, 2012

Interview: Melbourne local, Pete Williams

Our prolific ambassador Jacqueline Shields interviews the Chief Edge Officer for the recently-launched Deloitte Centre for the Edge AU, founder @deloittedigital, innovator, speaker, facilitator, provocateur, Adjunct Professor at RMIT, board member of Circus Oz and top end Angry Birds player.


Photo by Australia Unlimited

Pete, your business card reads ‘Chief Edge Officer for Deloitte Centre for the Edge AU’. Impressive title. What exactly does that mean?

The Centre for the Edge looks at what is happening at the edges of society and business, often driven by technology and helping people understand how things are changing and where the world is moving. As I’m the only person in Australia who is in that group, I decided to call myself the Chief Edge Officer. It resonated well. Research Director doesn’t sound that fancy.

It basically means someone who looks the edges and takes an ecosystem view of the world – at the clouds, crowds, gaming, social media, use of data, how to make information flow and how to get the most out of passionate people. Self-titled.

In your opinion what are some of the emerging opportunities that are at the edge of business and technology?

The main thing we are seeing is that the world is just moving faster and faster with organisations struggling to keep up while their customers and employees aren’t having the same problems. So you have Joe Public who has this wonderful array of gadgets like Blu-ray and Wifi, and is always on and always connected, but they come to the office and it’s like going back to medieval times.

We are saying to these organisations that the pace of change is starting to disrupt you, things have fundamentally changed, but you haven’t. We are seeing this in retail, IT, telcos and the media in particular. So we are asking the question: how are you going to adopt a different model?

Business can look at what is going on at the edges and look into how they would use a crowd or how the gaming world applies to them. It’s not so much building games but using things like levelling up, recognition and reward, badges, achievements, leader boards, kudos, those sorts of things and bringing them into the process to encourage your customers to do what you want to do with them.

What do you say to people when they say ‘I don’t do social media’? In particular those at senior executive level?

My answer to that is that the fact you don’t use it is irrelevant because your customers and employees do.

An organisation that puts the blinkers on is really like an ostrich putting his head in the sand. Social media is not going away. It’s a change in the way that people connect and collaborate these days.

We are seeing social media driving a fundamental change in the web. When the web first started it connected people to information stored on a remote browser. Then we then saw transactional capabilities come in i.e online banking. In the early 2000s we started seeing the rise of the self-publisher. In the old days it was hard to set up a website but it became very easy with tools like WordPress, Blogger and Tumblr and we saw a mass increase in that. We also saw the ability for people to amplify and discover through the likes of Twitter where you can get massive amplification, a huge audience of 40,000 before you blink, and it builds momentum and flows through the network by retweeting. People have become their own media.

Twitter is clearly the greatest source of real-time information ever known to humankind. News that used to break through traditional media now breaks on Twitter. You have people on the spot with any incident taking photos and sharing and seeing what is going on. So you have the ability to tap into what’s happening now without it necessarily being curated, maybe it’s raw, but still if you want to keep up with what is going on, what is happening and what is coming at you, Twitter is the place to do it.

The other thing we are seeing is that applying social media in a business context can add massive value. At Deloitte we use social media to drive our innovation program. We’ve been doing it since 2003 before the words social media even existed. We have an open ideas platform where staff can contribute any time day or night, comment, share and collaborate.

Chief Edge Officer is a far cry from what you studied, chartered accounting. What was it about the digital space back in 1993, when you started working with internet technologies, which saw this as your chosen career path?

I am still a Chartered Accountant, a fellow of the Institute of Chartered Accountants. That’s a qualification that’s useful. However I felt that I wasn’t growing as much as I’d like to with the work I was doing. I saw the web for the first time and after a few minutes got an understanding of what was happening and thought to myself ‘wow this going to change everything, this is going to change humanity’. That’s why I decided to immerse myself in it.

I had that feeling that I was in on the ground floor. There were seven million people on the internet when I first jumped on and I thought that’s on the top 1/10th of the world’s population. And back then the first web browsers appeared in the Mosaic browser. I had used the internet before and it was clunky but suddenly a browser made it easy and my sense was that we were leveraging through a massive telecommunications network, connectivity that people had that was in a way self generated. No real barriers and restrictions to people doing what they wanted to do.

And I immersed myself into learning everything I could around it and I realised pretty early that there would be people that would be elite programmers and that it was unlikely to be me!

I was intrigued with what you could do with the technology, the art of the possible and the capacity to experiment, prototype and play. That is what drove me. And since 1993 I have never really seen a reason to change.

Even through the Dot-Com crash. On that day I was shitting myself. I knew that it was inevitable. Because what has happened was you had seen a ridiculous bubble where anyone who came up with an idea and put in front of it seemed to be able to rake in multiple millions of dollars. It was flooded with get quick rich merchants. And all the dot.coms fell through the floor but to some extend it was a good thing because it cleaned out all the fly-by-nighters and it started to establish itself as mainstream.

Are you sure it wasn’t because you saw it as your ticket to wearing t-shirts and jeans to work instead of a suit and tie?

Not particularly. We had a CEO in 1997 who came up with a policy to just wear whatever makes sense for you and your clients, so I had that permission anyway but these days it’s better as a way of getting free clothes. That all started because it so happened that when I wore a client’s t-shirt they were soon a hit.

What are the common mistakes organisations make when they use social and digital media and they find it doesn’t meet their expectations?

Common mistakes are:

  1. They don’t have a clear understanding of what they are trying to do or a strategy
  2. They think that because someone has a Twitter account, uses Facebook and is 19 years old, that they are some sort of guru and entrust what they do with them
  3. Doing dinky stuff – crappy little campaigns that get followers but that don’t create engagement.
  4. Ignoring it
  5. Not monitoring what is going. Before you are on the front page of the Herald Sun, it starts bubbling away on social networks. So you should be being aware of what people are saying, where you stand and if there is someone coming at you
  6. The panic reaction. That if someone says something wrong the sky is going to fall in and we must stop using it
  7. Banning it. Organisations ban it and yet their employee is sitting there with a Smartphone. What we tend to see is that people who are given these tools and start to understand how to use them, not just in their personal context, then apply it in a work context. If you don’t allow staff to use it for work and you ban it, you are stopping information flowing and the capacity to amplify

Who would you put at the top of your list as Australia’s No 1. Digital Influencer?

Me. You look at that list and there was nobody there that was around at the start that is still around now. I look at that list and I see a lot of people who have done some fantastic stuff but not from the get go.

I’d say I am the most influential pioneer.

On a personal note, you have been instrumental in using social media to assist with the slow but steady rebuilding of Flowerdale, the small Victorian town which was devastated by the firestorm that was the 2009 Black Saturday bushfires. Five people died and four of every five houses in the town was demolished. What prompted you to use social media to tell the stories of survivors and to coordinate the rebuilding efforts?

Because the houses of my mother-in-law and my sister-in-law both got burnt down in Black Saturday. And they asked me.

On Black Saturday both the CFA and the DSE’s websites had crashed and the only way you could get information was via Twitter. I saw on Twitter that the fire was pretty close to where my parents-in-law were so I rang them and said get out, it’s just over the hill, and coming at you. The news media was hours behind. The radio even though they knew through the reports on the ground that there were massive fires going through the place couldn’t report them until the CFA had confirmed that there were fires. So the traditional and official communication channels were using out of date methods to get information to people. The only place you could really find out what was going on was through social media.

And the other thing was my sister came down with all these pages of hand written notes from the people of Flowerdale and I saw what wasn’t going on up there – which was any help. I thought, I have to get this message out, and the easiest way to get the message out was to publish it myself. Whack them all on a blog, let people know what is going on and use twitter to amplify it.

And the other thing was that how do we let the community know what is going on? How do we avoid population flight? What about the people who have moved out and don’t know what is going on and aren’t in the community? What about families of the people who are interested in the rebuilding and who want to get involved and help? Social media was the easiest and most appropriate thing to do when you don’t have any money but you have time and sweat.

What do you want for Christmas?

Whatever Amazon tells me what I want. They know me better than I know myself.

About our Ambassador // Jacqueline Shields. Luckily Jacqueline is not a cat. She’d be on her ninth life. Her inquisitive nature sees her say yes to pretty much anything – a  Tough Mudder, an African Safari, sailing down the Nile in a felucca and even a HTML workshop. And each and everything she tries, she takes great joy in writing about. You can connect with Jacqueline on Twitter @hillrepeats.

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