The Fetch Blog

Curated reads and events for professionals

Interview: SF Local, Pete Ballotta of Couchsurfing — June 21, 2013

Interview: SF Local, Pete Ballotta of Couchsurfing

This week we interviewed the director of business operations for Couchsurfing, Pete Ballotta. Follow Pete on Twitter via @teknominds

NYC
Pete Ballotta

What’s the biggest lesson from your startup experience before joining CS? 

Hire the best people possible at all levels.

When a company is successful and pressured to scale, it should budget time for assimilation and focus on recruiting top management.  If not, the early culture you developed will erode, top performers will leave, and momentum will be lost.

Is CS just for backpackers? How can professionals use the site?

Our members include backpackers, students, recent grads, professionals, and retirees.  Many professionals extend their trips for a few days, after a company has paid for the initial travel costs. I’ve hosted many Couchsurfers in SF the past year, and many of them were professionals that were in the Bay Area to attend industry conferences including GDC, PyCon, and Google I/O, or seminars at UC Berkeley or Stanford. Our community includes retired Hedge Fund Manager Brooke Allen, and pop icon Amanda Palmer.  I see potential for job seekers and entrepreneurs to use the site to attend conferences, interviews, or network without having to spend money on hotels.

CS-free.hugs

What makes the CS community unique? What advice do you have for other folks trying to scale yet maintain a strong community?

It’s a passionate and engaged community with members from over 100k cities in the world who bring a wealth of diversity and local knowledge to the platform.  Couchsurfers share bits of their daily lives with the people they encounter, fostering cultural exchange and mutual respect.  The community has been growing for a decade, so of course there are different opinions and world views.  We’re excited about the ever-increasing interest in the sharing economy, and expect the CS community will continue to grow and evolve.

Do you notice a difference in style of users between Airbnb and CS?

Both options can offer a unique housing option to members, and I think there is a lot of crossover potential.  Couchsurfers usually have a desire to meet locals though, whether it’s for a home-cooked meal, a walking tour of a city, ride sharing, or a few hours of conversation.  There are Couchsurfing meet ups in 300+ cities every week, so many members interact with the community without leaving their hometown.

CS-Holi.festival

What tips do you have for those people who have a hard time taking their vacation leave? Any mini-break suggestions from SF? 

Couchsurfers are practically everywhere and in the Bay Area, they are often using the website to share rides to Tahoe, LA, Napa or Yosemite.  A few weeks ago my girlfriend had a sudden itch to get out of the city for the weekend. It was a Thursday afternoon, but she decided to try to find a host near Paso Robles. We had wanted to explore the wine region there, and within six hours she received a message from a Couchsurfer offering to host us for the weekend.  Upon arriving, we found our host was not only a good cook, but worked as a winemaker for a 100% sustainable vineyard.  All of our stops that weekend were recommendations from locals, including a spontaneous invitation to join a half-dozen locals on a farm for dinner.

What professional and lifestyle events do you like going to? Any cool happenings coming up?

I’m a regular at SFRails events, and have been producing some of the local CS meetups. I’m a big fan of local comedy clubs, the Sunset/Stompy music events, Hardly Strictly, and the Treasure Island Music Festival. We’re hosting International Couchsurfing Day in our offices on June 12th, and there are “Couch Crash” events this summer in Boulder, D.C., Cleveland, Chicago, and many other cities.

Favourite place for business meetings in SF?

I’m a fan of The View rooftop lounge at the SoMa Marriot, happy hour at Monarch, an SF Giants game, or free jazz at Rasselas.

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About our Curator // Kate Kendall is the founder and CEO of The Fetch, a community where professionals can discover and share what’s happening in their city. Before this, Kate led product, content and digital at magazine companies, handled outreach for new startups and organised too many communities and events to mention. Follow her on Twitter at @katekendall.

Interview: Melbourne local, Laneway Learning — June 13, 2013

Interview: Melbourne local, Laneway Learning

This week we interview the team behind Laneway Learning – a Melbourne and now Sydney-based class provider offering something different from the usual event grind. 

The-Age-Team

Names: Mark Gregory, Tom Ding, Kim Hay and Lucie Bradley
Website: www.lanewaylearning.com
Twitter handle: @lanewaylearning

How did your crew meet and what was the inspiration for starting Laneway Learning?

Before Tom moved to Melbourne he was living in New York and had stumbled across a great idea called the Brooklyn Brainery. They had their own space and offered easily accessible classes in a diverse range of subjects. Once he moved to Melbourne he could see that the cafe culture scene here was screaming for something similar and hence wanted to start up something along the same vein; something non-committal, informal and with a massive input from people in the local community. He approached Mark, a friend he had met playing rugby for a local club here in Melbourne, who was blown away by the whole concept and was extremely keen to be involved. Tom had already talked to his girlfriend Kim and Mark soon proposed the idea to his girlfriend, Lucie.

So then there were 4 –Tom, Kim, Lucie & Mark – but still it wasn’t a reality because we hadn’t secured a venue in which to run any classes. Tom had a chat with a work friend who co-owned a cafe in the city called The Little Mule and thankfully he loved the idea and offered up the cafe as somewhere to run some classes – we ran our first ones back in March 2012.

How does Laneway Learning differ from other event series or classes around town?

From our own experiences we know that it is easy to get stuck in your work routine and hard to find opportunities to learn. Whilst there are plenty of courses on offer lots of them require you to pay some decent money for a six-week course and in the end you don’t even know if you are going to like it or be able to commit to it each week! What we offer are cheap, informal and one-off classes for people to get a taster of something new. Then, if they enjoy it, they can consider taking on a bigger commitment to their new found educational endeavor.

In terms of something a little bit different, there are lots of other options popping up these days. You have Melbourne Free University, The School of Life, A Centre for Everything and Homehouse who all have their own take on ‘alternative education’. Then you have quirky takes on traditional classes; The Grey Eye Society describes itself as a ‘drinking club with a drawing problem’, and Dagmar Rousset on Gertrude St is a fashion shop by day and a French school by night. And then there are the big institutions that are also finding new ways to bring people through the doors, from Melbourne Museum’s SmartBar evenings, to ‘I, Animal’ at the zoo. For us it is about: having a huge variety of interactive classes, taught by passionate knowledgeable members of the community, hosted in what would be quiet or unused spaces in and around town.

RAwfood

What has been the most memorable moment to date?

During the summer we ran classes on Wednesday evenings down at The Peoples’ Market in Collingwood. One morning we were looking through our spreadsheet of classes and couldn’t quite believe that on that very evening we were going to run our 100th class! It kind of sprung up on us unexpectedly but we decided that it was worth celebrating and picked up a couple of cakes for all our participants in that class. What made it even more special was that people weren’t just happy for us but they were also pleased that they could be a part of our first chapter and for us it really shows that we are developing a community and not just running some classes. Also, the raspberry cheesecake and chocolate gateaux were delicious!

Being British and having checked out the scene in NYC – how do you think Melbourne fares globally in regards to creativity and grassroots events?

We are lucky that Melburnians are willing to try anything once. The city has a great culture of small bars, independent businesses and a fantastic ‘do it yourself’ attitude. Because of this, Melbourne is up there with much bigger cities and is able to sustain an amazing amount of diversity! These are all great attributes for us to continue what we are doing and also helps other creative and grassroots events be successful in this vibrant city!

(By the way myself, Tom and Lucie are all British but Kim is Australian and only Tom has spent any considerable time in NYC.)

ukuleles

How can readers get involved in teaching a class?

It’s pretty simple really, we think that almost anyone who is passionate enough about their interest can lead a great class. To teach with us it doesn’t matter if you are a university lecturer of 40 years, a small business owner who lives and breathes their subject or a young (or young at heart) enthusiast who is just keen to give it a go. Either way just send us an email (to melbourne@lanewaylearning.com) and one of the team will meet you for a coffee to discuss your plans, work out a lesson plan and will help you develop your class every step of the way.

Do you have day jobs? What are the challenges of balancing a growing side project at the same time?

We do. Mark and Lucie are both studying for PhDs in chemistry up at the University of Melbourne, whereas Tom and Kim are both 9-5 CBD workers in advertising and travel, respectively. We all commit to LL during evenings and weekends which a lot of people would say is too much but for us it is so much fun. When it is your own project it hardly feels like work at all.

Unfortunately for us Tom and Kim are moving to London in the next few weeks and we know that they will not be able to commit to the same level once they are on the other side of the world. So over the last couple of months we have been training up two replacements in Michael and Maria, both of whom have taught a number of classes with us and will take Tom and Kim’s places in the Melbourne team of 4.

What are you favourite things to do in Melbourne?

Just like a lot of people in Melbourne we love taking a turn down a graffitied laneway and finding something amazing at the end. There is so much to be seen and discovered and we are suckers for hearing a story and then having to go and see it for ourselves.

What’s next?

Well, we have been working pretty hard behind the scenes and we are pleased to announce that Laneway Learning is now up and running up in Surrey Hills, Sydney! A friend of ours, Rick, is leading a team of people up there and they are running their first classes at the Cowbell 808 cafe on Bourke street. So, if you know people in Sydney that have been looking for some cheap, informal classes in anything and everything then get them to sign up to the newsletter through the Laneway Learning Sydney website.

About our Curator // Kate Kendall is the founder and CEO of The Fetch, a community where professionals can discover and share what’s happening in their city. Before this, Kate led product, content and digital at magazine companies, handled outreach for new startups and organised too many communities and events to mention. Follow her on Twitter at @katekendall.

Job: Content Manager/Editor, The Fetch, New York — June 7, 2013

Job: Content Manager/Editor, The Fetch, New York

photoThe Fetch is a global media tech startup that recently relocated its HQ to NY. The Fetch focuses on solving professional event discovery – its beta is a much-loved weekly email digest. Originating out of Melbourne, Australia, the site now covers leading cities such as NYC, San Francisco, London, Berlin and Sydney with Los Angeles, Paris, Singapore and others on the waiting list.

We’re looking for a New York-based editor and content manager to come work with us!

This is a once-in-a-lifetime opportunity for a professional writer/editor/content strategist/blogger/curator to lead and own content at a meaningful startup. 

We’re looking for someone who:

  • A global citizen plugged into trends, capable of curating the zeitgeist
  • Works quickly – balancing the line between perfection and getting stuff done
  • Knows why sites like Medium, Svbtle, Brain Pickings, Fast Company, Quibb, Clarity and Buffer rock
  • Is social media and tech-literate (you’ll know WordPress like the back of your hand as well as basic HTML)
  • Has read and eaten The Elements of Style for breakfast
  • Has amazing ambient awareness and a high emotional IQ (you’re committed, responsible and mature)
  • Is self-sufficient (introverts welcome!) with an insane ability to focus
  • Has OMG-worthy organisation and administrative skills
  • Says “I’m on it” and “can do” frequently (you love helping people)
  • Has the ability to speak their mind and hold their own (especially when being pulled in multiple directions)
  • Can work flexible (smart rather than long) hours – especially Sundays

Stuff you’ll be responsible for:

  • Engagement metrics (the meaningful kind) on our content, and increasing these month/month
  • Creating high-quality and shareable content that doesn’t add to the noise
  • Managing and sub-editing content posted on our ever-growing blog
  • Editing of the weekly Fetches according to in-house style and guidelines
  • Coming up with and executing kick-ass content calendars
  • Liaising and assisting our network of brilliant curators
  • Writing guest posts for other sites
  • Marketing and seeding of content
  • Sharing and scheduling of social media updates
  • Being a responsive and communicative email ninja
  • Assisting the founder

You’ll get:

  • A competitive salary relevant to your experience plus equity in the company once full time
  • To be a part of a team obsessed with great culture, community, cities and changing how people work
  • To build an even-more amazing content portfolio, professional network and solid profile
  • To attend all the events you could ever want
  • Training and mentorship from some of the industry’s best content, social media and community players
  • Flexible work location (work from our HQ, home, a coworking space or while you travel)
  • Once a week lunches and walking meetings in Central Park
  • The opportunity to connect with inspirational people around the globe

This paid position involves a three-month part-time contract (let’s ‘date’ first!) before moving full time. 

Please email jobs@thefetch.com as soon as you can including the following:

  • Links to your Twitter, Facebook, LinkedIn and blog profiles; Examples of your writing and editing, how you would seed a piece of content and three example headlines of content you would publish on The Fetch. Why you want to work at The Fetch; Current location and availability; and your brief story so far. We don’t want or need your resume.

Applications will be reviewed as soon as they come in and we’re looking for an immediate start.

Looking forward to hearing from you!

~ Kate // Team Fetch

To discover more jobs at The Fetch and other like-minded companies in your city, subscribe to The Fetch weekly email digests now!

Video: In case you’re not living yet —

Video: In case you’re not living yet

Last month we watched this mini-documentary: My Last Days: Meet Zach Sobiech. This is an incredible story of a 18 year old diagnosed with osteosarcoma, a rare form of bone cancer, who passed away on May 20, 2013. Zach’s song ‘Clouds’ is a beautiful piece about living with joy and hope when you know you don’t have long left. It’s had over seven million views to date.

The video makes you reflect. It makes you breathe. It makes you realise how precious everything is.

Don’t wait… live now.

Welcome The Fetch New York — June 4, 2013

Welcome The Fetch New York

IMG_1865We’re pleased to share that we launched in New York today.

Check out our first issue: http://thefetch.com/new-york/2013-06-03 and follow the city accounts on Twitter // Facebook

Some background on The Fetch in case you’re new here: 🙂

The Fetch focuses on solving professional event discovery. Its beta is a weekly email digest that curates what’s on across 10 cities. It started as a side project out of Melbourne, Australia in 2011 by Kate Kendall, a frequent community organizer who couldn’t find one place to check out what was on. Sick of having 20 different browser tabs open to various event registration sites and subscribing to newsletters for each event, she pulled everything together in a lean minimum viable product using email.

Now, a network of global curators [who are amazing!] filters links (sourced direct, via APIs and user-submissions) to deliver high-quality relevant events, articles and cool jobs to subscribers. These email digests have become much loved with readers often writing-in saying they have unsubscribed from everything but The Fetch. The Fetch’s open rates agree and are reimagining industry standards with an average of 46% across-city and 53% click-through on content. The Fetch joins a growing number of companies using an email-first strategy like AngelList, Thrillist and TimeHop. “I chose email as our medium as I think it’s a great way to validate ideas quickly and simply while having a direct relationship with someone,” says Kate.

“I think active search of event aggregate sites is dead. When overwhelmed professionals want to discover what they should do during the week – a trusted recommendation via editorial voice in the age of excess is more important than ever.”

Unlike other city event guides, The Fetch flips the positioning over and covers stuff for your work life – not lifestyle. It’ll let you know about a free public lecture, business conference, creative writing group or tech meetup rather than the latest coffee/food jaunt, music venue and retail place worth visiting. Think of it as career geekiness. An equal mix of city newcomers and long-term residents are using the service, and everyone from the CEOs of leading tech companies to freelancers, agencies, media folk and students are signing up.

The Fetch has been making revenue since it launched via ‘self-serve’ sponsored content and text-based advertising. Most of the customers (who tend to be recruiters, event managers and tech providers) are repeat bookers, featuring their events, jobs and services each week. Organizers are selling out their events via The Fetch so are proactive in submitting events directly, which helps with the comprehensiveness of curation.

Kate says it’s great to see the demand for reaching The Fetch’s community, and struggles to get back to customers quick enough. She plans to trial pro-accounts and a subscription model in the future after further product development.

For now, the site has been bootstrapped to date with the team about to follow up some investment offers to help scale. The next stage of growth will be around mobile and responding to the 30 or so curators around the world waiting to unlock The Fetch in their city.

Chris McCann the cofounder of StartupDigest (and champion of The Email Mafia) joins as an advisor.

THEFETCH Inc was founded in 2013.

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