The Fetch Blog

Curated reads and events for professionals

Interview: Sydney Local, Jeremy Somers — January 30, 2012

Interview: Sydney Local, Jeremy Somers

Name: Jeremy Somers

Website: www.wearehandsome.com

Twitter handle: @wearehandsome and

@itsartdammit (personal)

Works at: Co-founder, We Are Handsome

Where do you seek inspiration?

I think rather than seeking it I collect it. I see everything, I gather images and things that inspire and collect them. In no order or organized system, but I go through those files/books/images often to keep my ideas fresh.

Who do you think is doing cool stuff in our industries? (Across business, digital, creative?)

Everyone is. The beauty of instant communication, feedback and collaboration brought on by the internet means that inspiration is easier to find, ideas are easier to express and execution is faster and easier to manage. The upshot of all of this is that more people have access to the resources they need to make/create cool stuff and projects.

What’s the hardest challenge you’ve had to face work-wise?

Doing what you HAVE to do vs what you WANT to do. It’s a tough one when you’re creative, but the day to day and more mundane of tasks must be done.

Are there any exciting 2012 plans for We Are Handsome can you share with us?

There are but I can’t share them at the moment… lots of new products and really pushing our brand and design…

I noticed you guys are on Instagram. How does this fit into the company’s overall social approach?

Yep, we’re all about the visual – photos, design, pictures, illustration and Instagram lets me express this pure visual obsession directly with likeminded fans.

Any quick tips for brands who might be thinking about using Instagram? 

Give your viewers a look into who you are, what you do, what’s behind the brand and it’s mystique. No one wants to just see campaign pictures.

What are some interesting trends you’re noticing in the online world?

More and more people are discovering they are creative and are harnessing that creativity to create. Online used to be more curators but is slowly becoming more creators – which I, for one am VERY happy about!

 What advice would you give to a young entrepreneur just starting off? 

Don’t think – just do. If you have an idea, take the first step as soon as humanly possible – its that step that’s the hardest – you have to build up some momentum and then it’s a piece of cake!

Interview: Sydney Local, Annie Le Cavalier — December 5, 2011

Interview: Sydney Local, Annie Le Cavalier

Name: Annie Le Cavalier

Website: www.vibewire.org

Twitter handle: @annielecavalier

Works at: Executive Director, Vibewire

What is the mission of Vibewire?

Vibewire is a dynamic non-profit organisation that exists to ensure that young people are included (and able to participate) in conversations that matter. We do this by providing platforms, opportunities and events for emerging voices to express themselves on the big questions of our times.

Who do you think is doing cool stuff in our industries?

I think Social Leadership Australia (the people behind the Sydney Leadership Program) is transforming the way we think about leadership and our individual capacity to change the world from whichever viewpoint we’re standing. They run some really innovative programs (including some desert leadership programs), which I believe, will revolutionise our organisations and institutions of the future. I also the work of Digital Sydney, Creative Industries Innovation Centre (CIIC), School for Social Entrepreneurs, TACSI, ASIX, the Centre for Social Impact, and Social Innovation Sydney.

I’ve also recently come across Districts of Creativity, which unites 14 of the most creative and innovative regions from around the world to foster the exchange of best practices and experiences in business, culture and education.

Where do you get your information from?

I’m not a massive tweeter, but I do follow heaps of people that feed most of the info I need.
I read StartupDaily regularly, which is a useful source of compiled readings relating to growing your business. I’m a loyal subscriber of Stanford Social Innovation Review and keep an eye on Social Innovation Exchange. I’m also very lucky to have such a savvy president on our board – Gavin Heaton from servantofchaos.com is a fountain of knowledge – always connecting me to relevant and interesting new concepts, people and info.

What was your first job?

My mother was a hairdresser so I grew up in hair salons washing and sweeping up hair. However, my first real and meaningful job was being an educator, working with marginalised young people in Montreal’s inner city for about five years before coming to Sydney – using available resources to get the kids interested in their own learning. I soon realised what amazing and transformative potential filmmaking and media could play to empower these kids to have a voice and realise their potential.

What’s the hardest challenge you’ve had to face work-wise?

The hardest challenge has been rebuilding an organisation that was on the brink of collapse from the ground up, one day at a time, and often without having any idea what the next step should be. I’ve been working at this for three years now and there’s still a lot of work to do. I’ve had to surround myself with incredible mentors who have been instrumental in helping me navigate through the series of challenges that keep coming up.

What is the one issue are you most passionate about?

I’m deeply affected by all forms of injustice, discrimination and inequality. I want to live in a world where we can all be given a fair chance at demonstrating our unique brilliance and contributing meaningfully to society.

What are your thoughts on the current Australian coworking scene?

Vibewire’s been running a Hub/cowork space since 2003. We were among the first, but we have seen a huge rise in a few short years. Coworking was a foreign concept up here in Australia until three to four years ago. Melbourne now leads the way, with just under 10 coworking spaces. There’s currently only a handful here in Sydney, but we are catching up fast, with four (branded) coworking spaces opening their doors since the beginning of 2010. The organic collaboration and knowledge sharing that emerges in cowork spaces has proved to be the biggest advantage. It would be great to start a Yammer network amongst us all so we can share ideas and resources… any takers?

What are some cool upcoming events at Vibewire?

Vibewire is just about to unveil a brand new website in the next month. We will be holding a launch party as part of Surry Hills Late Night Library on 9 February. We will also be hosting an Art Auction on 15 March showcasing Australia’s best new emerging artists. And of course our flagship monthly breakfast innovation series, fastBREAK will resume in February 2012, on the last Friday of each month. We also run a monthly entrepreneurs meetup in our Hub and a monthly cowork Jelly day where we invite people to come try out our Hub!

Ed note: Vibewire is located at 525 Harris Street in Ultimo, Sydney. We’ve also created a guide listing other coworking spaces in Australia here.

Interview: Sydney Local, Bart Jellema — November 7, 2011

Interview: Sydney Local, Bart Jellema

Name: Bart Jellema

Website: http://zeromail.com

Twitter handle: @bartjellema

Works at: ZeroMail

the Fetch: Who do you think is doing cool stuff in our industries?

Bart: I think Facebook is still a company to watch closely. Their size and user base combined with the development speed faster then most startups allows for massive and rapid innovation. Locally I’m interested in OrionVM (excellent technology), Kogan (great marketing) and Startmate (applications have just opened and can’t wait to see what comes through).

What are some local upcoming startup events you would recommend?

I think it’s not so important which events you go to as long as you get to pitch over and over and over. Pitching and getting feedback from with different backgrounds and perspectives early on has been very valuable for me.

Where do you get your information from?

Mainly from other people, by chance. Also through some newsletters and mailing lists I’m on (Silicon Beach Google Group) and through Facebook.

What was your first job?

When I was 15 or so I worked as cleaner in my holidays and after school.

What’s the hardest challenge you’ve had to face work-wise?

Dealing with bad performing employees.

What are your thoughts on the future of the Australian startup scene?

It’s going places. Three years ago there hardly was a scene or community; it was very fragmented. This doesn’t mean there weren’t any startups, but the community we now have makes more people aware of the option of doing a startup. The ecosystem supporting startups has also grown a lot. We have successful incubators (like Startmate), lawyers and accountants focusing on startups, VCs from the US investing in Australian tech companies (Accel) and many startups moving to the Valley creating awareness there that Australia exists. With lower wages for programmers, etc, easier access to outsourcing (China, Philippines, India) and some good incentives (new R&D tax incentive) I think Australia is a very attractive place to startup. The next few years are going to be exciting.

What’s next?

ZeroMail. Since January I’ve been working full-time to fix email. We’re currently closing our seed funding from the Citrix Startup Accelerator. We have a fully functional web-based email client and a lot of cool features in the pipeline.

Other Sydney Local profiles:

Interview: Sydney Local, Gavin Heaton — October 23, 2011

Interview: Sydney Local, Gavin Heaton

Name: Gavin Heaton

Website: www.servantofchaos.com

Twitter handle: @servantofchaos

Works at: SAP Premier Customer Network

the Fetch: What’s the biggest change you’ve seen in the online space over the past few years?

Gavin: There are two things – the merging of public/private or private/professional and the way easy-to-use devices are changing what it means to be “connected”.

How much time do you spend online per week?

All of it. I’m hardly ever not connected in some way.

Who do you think is doing cool stuff in our industries?

I’m always excited to see people working (or cutting through) the patterns of existing behaviour that we accept in our lives. People like Mandi Bateson, Kristin Boschma and Derek Jenkins are paving the way for innovators. Tim Longhurst is out there challenging our thinking, and Clive Burcham is inspiring us to connect our professional and personal ambitions.

Where do you get your information from?

I have spent years cultivating a network of people who are much smarter and more connected than me. They filter out the noise and share super relevant information via Twitter, RSS and yes, even newsletters.

What was your first job?

My first real job was as an accountant. I didn’t last, but did learn things that remain useful to this day.

What’s the hardest challenge you’ve had to face work-wise?

People are always the hardest thing to deal with – from clients to bosses through to employees. My first trial by fire came courtesy of office politics – and I was astounded by how quickly seemingly good relationships could disappear. It’s important to go with your gut instinct (or the limbic brain if you prefer), and to do so ruthlessly. I only get into trouble when I don’t.

What are your thoughts on the future of relationships and the personal-professional merging?

This is the next big thing! I call it “the social way” and have written a number of posts on the topic (thinking that one day it will magically transform into a book). This trend, towards a new form of social connectivity, is driving many of the changes in behaviour that we see everyday. It’s not just about transparency or authenticity – it’s about being and purpose – and I am excited to see this transforming the way we understand and live in the world around us.

What’s next?

The social way 😉

Inspired to Cycle: Sydney Rides Festival 2011 — October 4, 2011

Inspired to Cycle: Sydney Rides Festival 2011

Instagram photo by @librarymook

Yesterday I went to my first Sydney GreenUps event. It’s a monthly social meetup for anyone with an interest, passion or concern for the environment and sustainability. They cover a range of relevant topics, from locally grown foods to eco fashion. Last night’s GreenUps was a “Cycling Celebration” and perfect tie-in with all of the local bike festivities taking place this month as part of Sydney Rides Festival.

I was inspired by the sense of community among the Sydney cyclists who attended. By the end of night I had met some casual bike enthusiasts, a former Ironman triathlete, and made a new friend, Ange, who volunteered to take me shopping when I decide to take the plunge and buy my own bike.

The talks included a presentation on research taking place at UNSW on cycling habits, and how to be a “Gracious Cycler.” They also shared some of the trailers for films being shown at the Bicycle Film Festival (BFF) – a celebration of bicycles through film, art and music.

I had such a fabulous time at GreenUps and these cool cycling kids. I wanted to highlight some of the awesome upcoming events that help make up The Sydney Rides Festival. It will run from the 8-16 October, and there is something for everyone. For the full lineup, please visit here.

These are few of my recommendations and picks:

Programs 1 & 2, 14 Oct
Programs 3 & 4, 15 Oct
Programs 5 & 6, 16 Oct

Which events will you be checking out this month? Tweet me your photos from the festival or tag them #fetchsyd – happy cycling friends!

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